Skip to content
POWER100
Join Free
Content

NEW SEASON: Build, Grow, Dominate

⏱️ 4:12 🎤 Caitlyn Noble, Janet
AUDIO EPISODE
NEW SEASON: Build, Grow, Dominate
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Welcome and New Season Intro
    Caitlyn introduces the new season of the podcast, "Build, Grow, Dominate," focusing on marketing strategies for home improvement businesses.
  • 0:09
    About the New Season
    Janet explains that the new season organizes 10 years of lessons into two parts, titled "Build, Grow, and Dominate: Marketing strategies for every stage of your home improvement business."
  • 0:36
    Challenges at Each Business Phase
    Caitlyn highlights that growing a business presents different challenges at each phase, and what works early on may not work later.
  • 0:55
    Why Listen to Us
    Janet explains the hosts' credibility by sharing that their clients have successfully scaled and sold their businesses, often reaching $18M to $20M+ with Black Cat's support.
  • 1:54
    Part One: The Build Stage
    Caitlyn describes Part One, the 'Build' stage, for businesses aiming to hit their first $5M, focusing on essential digital marketing for contractors wearing multiple hats.
  • 2:35
    Part Two: The Scale Stage
    Janet details Part Two, the 'Scale' stage, for businesses between $6M and $18M, emphasizing shifting from working in the business to working on the business.
  • 3:39
    Diversifying Lead Sources
    Janet mentions that the 'Scale' stage involves diversifying lead sources and reducing dependence on lead aggregators.
  • 3:59
    What to Expect This Summer
    Caitlyn promises 12 episodes of real strategies to generate better leads, convert more jobs, and build marketing momentum, released every Wednesday.

Speakers

C
Caitlyn Noble
Host
J
Janet
Host

Key Takeaways

✦

Understand that marketing strategies need to evolve as your home improvement business grows and scales.

✦

Recognize the specific challenges associated with the 'Build' phase (under $5M) where you wear many hats.

✦

Prepare for the 'Scale' phase ($6M-$18M) by focusing on working 'on' the business, not just 'in' it.

✦

Plan to diversify your lead generation system to reduce reliance on third-party aggregators as you scale.

✦

Be ready to implement new strategies like hiring sales managers, switching CRMs, or beefing up call centers during your growth phase.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →