Skip to content
POWER100
Join Free
Content

EP 66: The 14%ers…Behind the Scenes!

⏱️ 29:31 🎤 Barb Allen
AUDIO EPISODE
EP 66: The 14%ers…Behind the Scenes!
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Introducing the 14%ers Box
    Barb Allen introduces the 14%ers subscription box, a quarterly curated box specifically for women in construction, and explains its purpose.
  • 1:43
    The Idea's Genesis
    Barb shares how the idea for the subscription box sparked during a dog walk, driven by her desire for construction gear that fits women and her love for gift-giving.
  • 4:11
    Building the Core Team
    Barb discusses assembling a diverse team of women, including a construction friend, an interior designer, a graphic designer, and a box sales expert, to bring the vision to life.
  • 6:35
    The Unboxing Experience
    Barb recounts a pivotal meeting where her team unboxed various subscription boxes to understand the subscriber experience and inform the 14%ers box design.
  • 8:21
    Box Components Explained
    Barb details the four core components of each box: a construction-related item, an empowerment piece, a femininity component, and a growth component.
  • 12:12
    Featured Brands and Quality
    Barb highlights specific brands like Pyramix, Dovetail Workwear, JJ Keller, and Juno Jones Boots, emphasizing the quality and women-focused design of items included.
  • 15:32
    Team Behind the Scenes
    Barb acknowledges the ongoing contributions of her core team, including Cheryl Hammontree, Gay Miller, and Tanya Poe, and other volunteers who help assemble the boxes.
  • 18:12
    Join the Waitlist
    Barb encourages listeners to join the waitlist for the next subscription box, highlighting the benefits and the community aspect of the 14%ers.

Speakers

B
Barb Allen
Host

Key Takeaways

✦

Prioritize comfort and fit in PPE and workwear for female employees; products designed specifically for women's bodies (not just smaller men's sizes or pink versions) lead to better safety and morale.

✦

Seek out products from woman-owned or family-owned businesses that prioritize specific needs, as these often offer innovative and well-fitting solutions.

✦

Consider the full experience of receiving and using products; small details like proper packaging, clear instructions, or accessories (e.g., a pouch for safety glasses) can significantly enhance user satisfaction.

✦

Invest in quality and thoughtful branding for company swag; cheap, ill-fitting, or irrelevant items detract from your brand image, while well-chosen items can be genuinely appreciated and used.

✦

Actively solicit feedback from female staff on tools, gear, and amenities; their input is crucial for identifying unmet needs and improving the work environment.

✦

Encourage an inclusive culture where femininity is not seen as a liability but as a natural part of identity; providing items that acknowledge this can help women feel more 'seen' and accepted in male-dominated environments.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →