Episode #331: 2026 Builder Marketing Summit Preview – Greg Bray and Kevin Weitzel

Attend pre-summit masterclasses to gain deep, practical knowledge on specific topics like AI prompting or lead conversion, as these offer hands-on guidance beyond typical session lengths.

Actively participate in roundtable discussions to learn from peers and share experiences, especially if you're part of a small marketing team, as this fosters valuable connections and solutions to shared challenges.

Evaluate your current website features against industry best practices to ensure it effectively converts visitors into sales-ready leads, as highlighted by expert Cory Dotson.

Understand the 'One House Rule' and how successful builders like Bloomfield Homes strategically allocate their marketing budget to drive significant growth, even from a small scale.

Explore programmatic advertising and geofencing to tap into new targeting opportunities and understand realistic expectations for results in your home improvement marketing efforts.

Start immediately working on AI visibility to ensure your company appears in AI chat tools and search results, as a growing percentage of searches now originate there, ensuring you don't miss out on potential buyers.

Balance the use of AI tools with maintaining a human touch in your marketing and sales processes, focusing on earning buyer trust through genuine interactions.