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Ep 101: John Jacob – Getting More Sales with Less Work: How Hoist Handles It All

⏱️ 37:37 🎤 Mike Gore-Hickman, John Jacob
AUDIO EPISODE
Ep 101: John Jacob – Getting More Sales with Less Work: How Hoist Handles It All
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Chapters

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  • 0:00
    The Responsiveness Problem
    The host highlights the industry's issue with responsiveness, where 7 out of 10 inquiries go unanswered, leading to significant lost business.
  • 1:34
    Introducing Hoist
    John Jacob explains Hoist's full-service approach to marketing and sales for painters, operating on a commission-only model and acting as an extension of the local business's brand.
  • 5:05
    Pricing and Technology
    John details how Hoist uses AI algorithms and proprietary data to accurately price jobs remotely, based on a painter's past estimates.
  • 7:02
    The Origin Story
    John shares his background as a third-generation home service provider and his journey to founding Hoist, driven by the goal of making home services frictionless.
  • 11:58
    Painter Bottlenecks and Delegation
    The host and John discuss common bottlenecks painters face when scaling, emphasizing the importance of strategic delegation, especially of complex tasks like sales.
  • 23:42
    Leveraging High-Value Tasks
    They deliberate on how painters should prioritize their time and consider delegating tasks that are not in their zone of genius, such as complex marketing campaigns.
  • 28:10
    Hoist's Client Profile
    John explains that Hoist is ideal for both early-stage painters struggling with lead generation and established businesses looking to offload their marketing and sales functions without upfront costs.
  • 34:06
    Remote Estimates and Data
    John highlights Hoist's unique advantage of having room-by-room square footage data for 80% of US homes, enabling 98% of their estimates to be done remotely with high accuracy.
  • 39:22
    Future Goals and Vision
    John shares Hoist's ambitious goal to expand to 100 painters and reduce costs, aiming to create a sustainable model that benefits painters, homeowners, and Hoist.

Speakers

M
Mike Gore-Hickman
Host — founder of paintergrowth.com
J
John Jacob
founder and CEO of Hoist

Key Takeaways

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Address responsiveness: 70% of inquiries are never responded to in the painting industry; prioritizing quick and thorough follow-up can significantly increase job opportunities.

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Consider outsourced sales and marketing: Services like Hoist can handle lead generation, qualification, remote bidding, and deposit collection, freeing up your time to focus on operations and crew management.

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Embrace virtual estimates: Leveraging technology for remote estimates, as Hoist does, can dramatically increase sales efficiency, allowing more consultations in a day than traditional in-person visits.

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Focus on high-leverage activities: As a business owner, identify your core strengths and passions, and delegate tasks (like complex marketing or sales processes) that are outside your expertise to specialized partners.

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Prioritize systemization before delegation: Before delegating tasks or implementing new software (like AI), ensure you have clear, documented systems and processes to guarantee success and avoid creating more problems.

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Utilize data for pricing: Invest in tools or services that use data-driven approaches to accurate pricing, which can enable more efficient remote estimates and ensure profitability.

✦

Track lead attribution thoroughly: Implement a robust system to track where your leads originate and convert, even across offline channels, to optimize your marketing spend and strategy.

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