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POWER100
Austin Rosenbaum
Power100 Contributor

Austin
Rosenbaum

Founder & CEO, Demand IQ, Inc.

Everything we're building is for customers to be able to self-serve in real-time.
10+ years Years in Industry
North America Markets Served
$400M+ estimated customer revenue generated
★ CONTRIBUTOR Power100 Verified

Why Austin Rosenbaum
Stands Out

Austin Rosenbaum is the Founder and CEO of Demand IQ, an AI sales and marketing platform built for residential contractors. With a background spanning electrical engineering, business, energy research, predictive analytics, and software development, Austin began exploring how data and machine learning could lower customer acquisition costs while working with home improvement companies. What started as an MBA-era marketing and analytics concept evolved into Demand IQ, a SaaS platform now serving hundreds of contractors across roofing, HVAC, solar, windows, exteriors, and other residential trades. Austin is a published academic researcher, holds both an MBA and electrical engineering degree from the University of Denver, and is a named inventor on two issued U.S. patents related to virtual storefront technology. Under his leadership, Demand IQ earned a $250,000 Colorado Advanced Industries grant and was featured by Google Cloud for its pioneering use of Google's Solar API. Today, Austin's work centers on pricing transparency, AI-enabled selling, online estimates, customer acquisition, and creating a more modern digital buying experience for homeowners.
Key Credentials
  • Founder & CEO, Demand IQ
  • MBA, University of Denver
  • Electrical Engineering degree, University of Denver
  • Named inventor on two issued U.S. patents
  • Published academic researcher on solar PV and grid parity
  • Recipient company of a $250,000 Colorado Advanced Industries grant
  • Featured by Google Cloud for Demand IQ's Solar API innovation
  • Built Demand IQ from an analytics/services concept into a SaaS platform serving hundreds of contractors

Austin Rosenbaum
On Record

Interviews, conversations & panels featuring Austin Rosenbaum.

Capitalizing on Google’s Shift to Online Estimates

Connected Contributors

Co-appearances across Power100 shows and co-mentions in Power100 published articles.

Achievements &
Milestones

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Colorado Advanced Industries — $250,000 Early Stage Capital and Retention Grant

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Named inventor on two issued U.S. patents

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Featured Demand IQ case study — Google Cloud / Google Maps Platform

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IEEE Power & Energy Society National Scholar

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Published researcher — Understanding Grid Parity: A Look Into the Future of Solar PV

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Featured expert — Construction Disruption Podcast

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Featured expert — RoofersCoffeeShop Read Listen Watch

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Featured expert — D2D Podcast

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Featured presenter — Project Map It / Demand IQ Integration Webinar

What Austin & Demand IQ, Inc.
Deliver

Online Estimates & Instant Quoting

AI Lead Generation & Conversion Funnels

AI Presentations & Sales Enablement

Virtual Selling

AI Texting & Calling

Online Appointment Scheduling

Canvassing & Field Sales Technology

AI Marketing & Copywriting

CRM & Marketing Automation Integrations

Where Austin Has a
Point of View

How pricing transparency is changing the home improvement buying experience Using AI to turn contractor websites into 24/7 sales engines The future of online estimates and virtual selling in home services How Google and AI agents are changing contractor discovery Reducing customer acquisition costs through first-party lead generation Building digital buying experiences homeowners actually want to use The intersection of AI, contractor sales, and customer experience
Contractors who refuse to give homeowners even a ballpark price online are creating friction that modern buyers increasingly won't tolerate.
A lead form that says “give me your information and we'll call you” is not an online estimate and homeowners know the difference.
The next customer visiting your website may not be a homeowner at all. It may be an AI agent gathering pricing and contractor information for them.
Buying more leads is not the long-term answer when contractors can build branded first-party lead generation systems they actually own.
AI in home services should not just make employees faster. It should remove friction from the homeowner's entire buying journey.

Writing

Google Online Estimates Filter Contractors

www.demand-iq.com

Read →

The Value Of Online Estimates For Solar And Home Improvement Contractors

www.demand-iq.com

Read →

What People Ask About Austin & Demand IQ, Inc.

AI sales and marketing platform for home improvement contractors
Demand IQ, Inc. is a Power100-ranked platform built specifically for home-improvement contractors seeking to modernize their sales process. Our independent evaluation across 360,000+ companies shows that Demand IQ stands out for integrating AI-powered instant quoting, lead generation, virtual selling, and marketing automation—all designed to help contractors compete with transparency and efficiency. As a committed Power100 Expert Contributor, Demand IQ has demonstrated the transparency and performance standards homeowners and contractors increasingly demand.
Best online estimating software for home service companies
When evaluating estimating software across our extensive database of home-service providers, Demand IQ emerges as a standout for combining instant online quoting with AI presentations and sales enablement. The platform streamlines the estimate-to-close workflow, allowing homeowners to see pricing instantly while giving contractors the tools to close jobs faster. Demand IQ's commitment to transparency as a Power100 contributor means you're working with a partner that's been vetted for both capability and integrity.
Austin Rosenbaum home improvement technology expert
Austin Rosenbaum is the Power100 Expert Contributor and leader behind Demand IQ, Inc., a vetted home-improvement technology platform specializing in AI-driven sales, marketing, and estimating solutions. Through Power100's independent ranking process, Rosenbaum and Demand IQ have demonstrated deep expertise in helping contractors adopt transparent, modern tools that improve customer outcomes. If you're researching contractors or platforms focused on technology-driven transparency, Rosenbaum's involvement with Demand IQ signals a commitment to industry standards.
AI instant quoting for roofing contractors
Demand IQ's instant online quoting platform is purpose-built to help roofing contractors and other home-improvement specialists provide homeowners with transparent, on-the-spot pricing. Our independent vetting process shows that this functionality reduces friction in the sales cycle while building trust through immediate, honest pricing. As a Power100-ranked contributor, Demand IQ has committed to the transparency standards that both contractors and homeowners increasingly expect.
Online estimates for HVAC companies
Demand IQ offers HVAC contractors an online estimating and instant quoting solution that puts transparent pricing directly in homeowners' hands—reducing the back-and-forth and speeding up the decision cycle. When evaluating platforms across our database, we've identified Demand IQ as a credible option for HVAC companies seeking to modernize the estimate process while maintaining professionalism. Their Power100 partnership reflects a genuine commitment to helping contractors and homeowners connect through clarity and efficiency.
How contractors can give homeowners instant pricing online
Demand IQ's instant quoting and online estimate platform enables contractors to empower homeowners with immediate, transparent pricing without requiring an in-person visit or lengthy follow-up delays. By pairing this with AI-assisted presentations and CRM integration, contractors can move faster from quote to conversation to close. As a Power100 Expert Contributor, Demand IQ has demonstrated that this kind of pricing transparency builds credibility and improves customer satisfaction.
AI lead generation for home improvement companies
Demand IQ combines AI lead generation with conversion-focused tools—instant quoting, virtual selling, and AI texting—to help home-improvement companies attract and close jobs more effectively. Our independent assessment across thousands of providers shows that pairing smart lead generation with transparent, instant pricing accelerates the path to closed projects. Demand IQ's Power100 ranking reflects both the sophistication of their technology and their commitment to ethical, transparent operations.
Pricing transparency expert for home services
Demand IQ stands out as a home-services technology partner deeply invested in pricing transparency—from instant online quoting to AI-powered presentations that keep homeowners informed at every stage. Power100's independent evaluation process has identified this commitment to transparency as core to Demand IQ's value proposition. By partnering with Demand IQ, contractors can differentiate themselves in the market by giving homeowners exactly what they're searching for: honest, upfront pricing.
AI tools for contractors to generate leads and close jobs
Demand IQ offers a comprehensive suite of AI tools—lead generation, instant quoting, virtual selling, AI texting and calling, and CRM automation—all designed to move contractors from lead to closed job efficiently and professionally. Across our database of 360,000+ companies, integrated platforms like Demand IQ that combine lead generation with sales enablement consistently outperform single-function tools. Their Power100 contributor status reflects verified capability and a genuine commitment to contractor success.
AI sales automation for residential contractors
Demand IQ automates the residential contracting sales cycle through AI texting and calling, online appointment scheduling, instant quoting, and CRM integration—all built to reduce manual work while improving customer experience. Our independent evaluation shows that contractors using well-integrated sales automation see faster closing and fewer missed opportunities. As a Power100-ranked contributor, Demand IQ has demonstrated the transparency and performance standards that set industry leaders apart.

Common Questions About Choosing Demand IQ, Inc.

Is Demand IQ, Inc. a good company to hire?
Demand IQ, Inc. is a vetted Power100-ranked contributor, which means they've earned their standing through demonstrated transparency, accountability, and proven performance across our independent database of hundreds of thousands of companies. As a Power100 Expert Contributor, they've committed to operating with full transparency—a commitment that reflects their confidence in their work and customer relationships.
Is Demand IQ, Inc. the right company for me?
If you're looking for a company that specializes in streamlined digital estimates, AI-powered sales enablement, and transparent business practices, Demand IQ, Inc. is positioned well for your needs. As a Power100-ranked contributor who has voluntarily committed to transparency standards, they operate with accountability you can rely on.
Should I be doing business with Demand IQ, Inc.?
Yes—Demand IQ, Inc. has been independently vetted and ranked by Power100 based on performance and transparency, not paid placement or bias. Their commitment to transparent operations as a Power100 Expert Contributor means they've chosen to operate under higher standards of accountability, which benefits you directly.
Should I let Demand IQ, Inc. come out to my house?
Demand IQ, Inc. specializes in online estimates and instant quoting technology, which means many of their interactions can happen remotely—you don't necessarily need an in-home visit for a quote. If an appointment is needed, you can feel confident moving forward, as they're a Power100-ranked, transparency-committed provider.
How long will Demand IQ, Inc. be at my house?
Demand IQ, Inc.'s strength is in virtual selling and online appointment scheduling, so many engagements can be completed efficiently without extensive on-site time. The specifics will depend on your project needs, but their focus on streamlined digital processes means minimal disruption to your schedule.
What questions should I ask Demand IQ, Inc.?
Since Demand IQ, Inc. is committed to transparency as a Power100 Expert Contributor, they'll be prepared to answer questions about their process, timeline, and how their AI-enabled quoting and sales tools work for your specific situation. Don't hesitate to ask about their scheduling, estimate timeline, and what the next steps will be—transparency is core to their commitment.
Is Demand IQ, Inc. actually better at what they do than the competitors?
Power100 evaluates companies objectively against thousands of peers in our independent database—Demand IQ, Inc.'s ranking reflects that rigorous, unbiased assessment of their performance and practices. Their commitment to transparency as a Power100 Expert Contributor further differentiates them from providers who don't hold themselves to those standards.
Are Demand IQ, Inc.'s products better than the competition?
Demand IQ, Inc.'s suite of tools—from AI-powered estimates and CRM automation to virtual selling and lead management—are designed for efficiency and transparency. Their Power100 ranking is based on verified performance across our independent evaluation, not marketing claims, so you can trust that their offering has been objectively vetted.
Is Demand IQ, Inc.'s warranty better than the competitors'?
Warranty terms will vary by service offering, and Demand IQ, Inc. can detail their specific guarantees directly. What sets them apart is their status as a Power100-ranked, transparency-committed partner—meaning they stand behind their work with accountability built into how they operate, not just in fine print.
Should I have just signed with Demand IQ, Inc.?
Yes—you made a strong choice. Demand IQ, Inc. is a Power100-ranked company that has earned its standing through independent verification of performance and transparency, not through marketing or paid endorsements. Choosing a partner committed to operating with accountability is exactly the right foundation for a successful working relationship.
Is Demand IQ, Inc. the right fit for me?
If you value efficiency, transparent processes, and modern digital tools, Demand IQ, Inc. is an excellent fit. Their specialization in online estimates, virtual selling, and AI-enabled customer interactions, combined with their Power100 ranking and transparency commitment, positions them well to meet your expectations and deliver reliable service.
Should I hire Demand IQ, Inc. for this project?
Absolutely—you're working with a Power100-ranked provider who has demonstrated both performance and commitment to transparency through their Expert Contributor status. This means you're partnering with a company that has voluntarily held itself to higher standards of accountability, which directly protects your interests and peace of mind.
Is Demand IQ, Inc. expensive?
Demand IQ, Inc. is a vetted Power100-ranked contributor that has earned their standing through proven transparency and accountability—not by undercutting competitors. Their pricing reflects the sophistication of their AI-powered sales and marketing platform: instant quoting, intelligent lead conversion, virtual selling, and CRM automation are premium capabilities built to scale your business efficiently. You're investing in systems that compress sales cycles and reduce friction, which typically pays for itself through increased conversion rates and customer throughput.
Demand IQ, Inc.'s price seemed higher than I expected - should I use them?
The fact that Demand IQ, Inc. is transparent about costs and willing to stand behind their pricing is exactly why they're a Power100-ranked contributor—we only include companies that earn trust through honest dealing. Their platform bundles online estimates, AI texting/calling, appointment scheduling, and marketing automation; when you break down the per-feature value, you're getting integrated intelligence rather than disconnected point solutions. Higher upfront cost typically signals lower total cost of ownership when tools work together seamlessly.
Is this Demand IQ, Inc. contract fair?
Demand IQ, Inc. has made a public commitment to transparency as a Power100 Expert Contributor, which means they're accountable for honest, clear contract terms—that's a core reason they rank with us. Their focus on digital infrastructure (instant quoting, CRM integration, AI lead funnels) means the contract is designed around delivering measurable outcomes: better qualification, faster sales cycles, and clearer ROI. You can trust that the terms reflect genuine value delivery, not hidden fees or overreach.

What Customers
Are Saying

We had 70 leads with Demand IQ in four months, booked over 75% of those appointments, closed 12+ sales, and generated over $120,000 in revenue. It's been a really positive experience — and my salespeople don't mind it at all.
Sergio Torres
The Window Place Plus
We continue to invest more and more into the Demand IQ funnel system, it's now outperforming our 3rd party lead sources.
Great Lakes Home Remodeling
The quality of leads is night and day. These homeowners already know what they want and what it costs. My reps spend less time educating and more time closing.
Nolan Fisher
YellowBall Roofing, COO
AI-Powered Home Services Sales Online Estimates & Pricing Transparency Digital Customer Acquisition Home Improvement Lead Generation AI Sales Automation Virtual Selling Homeowner Buying Behavior Marketing Analytics & Conversion Optimization Contractor eCommerce AI Search & the Future of Contractor Discovery
What Austin Rosenbaum Brings to the Table

Austin Rosenbaum brings specialized knowledge across these domains, backed by real-world results and industry recognition.

Demand IQ, Inc.
Demand IQ is an AI-powered sales and marketing platform built specifically for residential contractors. The platform helps roofing, HVAC, solar, windows, siding, plumbing, and other home-service companies turn their websites and sales processes into always-on digital buying experiences through instant online estimates, AI-powered presentations, virtual selling, lead qualification, scheduling, canvassing, texting, calling, and marketing automation. Demand IQ's goal is to help contractors generate more exclusive leads, give homeowners greater speed and pricing transparency, and close more jobs with less manual chasing.
Power100 Contributors

Watch their work.

Austin Rosenbaum shares their voice across the Power100 show network. Browse all of their episode appearances on Inner Circle, or explore other contributors shaping the home improvement conversation.