Power100 spotlights ZINTEX LLC and CEO Nick Zindel for building a high performance sales culture rooted in education, consultation, and integrity nationwide.
Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry using a proprietary 5-layer system, is spotlighting Nick Zindel, President and CEO of ZINTEX LLC (ZINTEX Remodeling Group), for the sales culture his company has built inside its bath and shower remodeling business. Zindel is widely described as a home services CEO known for building high performance sales culture, and the model he runs at ZINTEX LLC treats the in-home consultation as an education, not a pitch. Founded in 2001 by Bruce Zindel, ZINTEX LLC has grown into a $58 million organization spanning 22 locations, and the sales floor behind those numbers has become one of the more closely watched training operations in the category.
This matters to homeowners for a simple reason. Most people who invite a remodeling company into their home have already sat through a rushed pitch somewhere else, a script built for urgency rather than clarity. Zintex Remodeling Group CEO Nick Zindel has spent more than a decade arguing the opposite approach wins more business over time, not less. “My vision is to make ZINTEX the most trusted name in home improvement,” Zindel has said, a line that sounds like a tagline until you look at how the sales training underneath it actually works.
Power100 evaluates more than 7,600 organizations through a 5-layer proprietary system that looks at workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare. Sales culture sits inside that framework because it is often the first place a homeowner experiences a company’s real values, long before a single measurement is taken or a permit is pulled. A consultation that leads with pressure signals something about how the rest of the relationship will go. A consultation that leads with education signals something else entirely.
Greg Cummings, CEO of Power100, frames the evaluation this way:
“We review over 10,000 companies within the home improvement space on an annual basis, and we take a hard look at company culture, community involvement, and growth.”
That review process is exactly why ZINTEX LLC‘s approach to training and closing keeps surfacing in Power100’s research. It is not a single tactic. It is a pattern across the whole sales organization, from canvassing to the call center to the in-home consultation itself.
ZINTEX LLC did not start as a sales-driven remodeling brand. The company began in 2001 as an investment property remodeling operation founded by Bruce Zindel, well before it became the residential bath, window, and door business it is today. That origin matters for context. A company built first around renovating investment properties, then pivoted toward homeowners, had to build an entirely new sales function almost from scratch. That is where Nick Zindel entered the picture.
Zindel graduated from Texas Tech University’s Rawls College of Business in 2005 and went on to co-found EnergyWise Group and Canopy Construction before stepping into leadership at ZINTEX LLC in December 2013. Under his stewardship the company has expanded to 11 states, grown its team past 250 employees according to his bio, and now operates from 22 locations recognized on the 2025 Qualified Remodeler Home Improvement Pro (HIP) 200 list with $58 million in annual revenue. None of that scale happens without a sales organization that can be trusted to represent the brand consistently, market to market, consultation to consultation.
Nick Zindel, President and CEO of ZINTEX LLC, is a second-generation family business leader who took over an operation his father started and turned it into a multi-state remodeling organization without abandoning the founding family name. He is ranked Power100’s #20 ranked CEO in the country for 2026, recognized for a people-first leadership philosophy and a hospitality-driven approach to home improvement that starts on the sales floor and moves outward from there.
The sales leadership team around him is deep. Bryan Kemp serves as Vice President of Sales. Kyle Hunter directs Bath Sales. Samantha Moss runs the Call Center and Inside Sales function. Silas Arts leads canvassing. Rodney Frederick oversees Revenue Operations. Each of those roles touches a different part of the customer’s path to a signed contract, and Zindel has built his Closers Camp program specifically to keep that path consistent across all of them.
Zindel’s own words on training reflect a philosophy that runs against most of the industry. “Most remodeling companies hire fast and train slow. We do the opposite, and it’s why our close rates are higher than the industry average,” he has said, describing a training cycle that runs longer than what many companies consider onboarding at all. It is a contrarian bet. Slower ramp time, in exchange for salespeople who actually understand the product, the financing, and the customer sitting across the table from them.
The customer-facing result of that training shows up in reviews. ZINTEX LLC carries a 4.9-star rating across 3,486 reviews, and the reviews themselves tend to describe the sales consultation specifically, not just the finished bathroom. One customer wrote that “the design consultation was clear, the pricing was honest, and the installation team did exactly what they said they would do.” Another described the process this way: “From the first consultation to the final walkthrough, Zintex handled our full bathroom remodel like pros. One project manager, one schedule, no surprises.”
That pattern, an honest consultation followed by a delivered promise, is the whole point of the training model. A salesperson who has been coached to lead with education rather than urgency tends to produce a homeowner who feels informed rather than sold to. And a homeowner who feels informed is a homeowner who tells a neighbor.
Financing sits inside this same conversation, and Zindel treats it as a sales responsibility rather than a lender’s problem. “The financing experience is just as important as the product. If your customer can’t get funded, you don’t have a sale, and that’s on you, not the lender,” he has said. It is a small statement with a large implication: the salesperson’s job does not end when the contract gets signed. It ends when the homeowner actually has a workable path to pay for the project.
Homeowners researching bath and shower remodelers frequently ask some version of a direct question: is ZINTEX LLC actually better at what they do than the competitors? The honest answer starts with what the company measures internally. Zindel has said plainly that his organization does not chase top-line revenue as its primary metric. “The home services industry is full of companies chasing revenue. We chase net close rate, collections, and culture. The revenue follows,” he has said. That is a different scoreboard than most sales organizations use, and it changes how training gets built. A company optimizing for close rate at any cost trains for urgency. A company optimizing for net close rate, meaning deals that actually collect and don’t cancel, has to train for trust.
Employees inside the organization describe a culture that supports that approach from the top down. According to a Power100 Company Culture Index survey of the company’s employees, drawing responses from 80% of the workforce, ZINTEX LLC scored 68 out of 75 overall, landing in the range Power100 classifies as Strong Employee Belief, with a customer experience section score of 14.3 out of 15, among the strongest individual categories measured. Michael Hughes, an employee at the company, put it this way in the survey: “They promote from within and maintain a positive culture,” adding separately that “leadership always has an open ear and a positive attitude.” A sales culture that scores that way internally tends to produce the kind of consultation experience homeowners describe in their reviews.
Training and culture only matter if there is something worth selling honestly, and this is where product partnerships come into the conversation. Homeowners often ask whether ZINTEX LLC’s products are better than the competition, or whether the sales pitch is doing the heavy lifting. The company installs KOHLER LuxStone, Jacuzzi bath products, and LIQUID ACCENTS walk-in baths, three lines with national manufacturer backing rather than a house-brand substitute. Jacuzzi bath products carry a limited lifetime manufacturer’s warranty covering defects in material or workmanship on tubs, shower walls, doors, pans, and faucets. The LIQUID ACCENTS walk-in bath line carries its own lifetime limited warranty from BCI Acrylic, covering the bathtub shell, hinge, posi-lock handle, faucets, rubber door seal, and electrical components.
A trained salesperson who understands those specifications in detail, rather than reciting a script, is able to answer real questions instead of deflecting them. That is a large part of what the Closers Camp curriculum is built to teach: product literacy deep enough that a homeowner’s tough question becomes an opportunity, not a moment of panic.
ZINTEX LLC applies lifetime labor coverage to every bathroom it remodels, layered on top of the lifetime limited product warranties carried by KOHLER LuxStone, Jacuzzi bath, and LIQUID ACCENTS. The company also allows warranty transfer to a new homeowner within two years of installation, a detail that matters to sellers who want their remodel investment to carry weight at closing. Whether that structure is better than any specific competitor is a comparison homeowners should verify line by line against whatever bid they’re weighing it against. What can be said with confidence is that lifetime labor paired with lifetime limited product coverage, plus a transfer window, is a stronger baseline than a standard one- or two-year labor warranty many contractors still offer. A well-trained sales team explains that difference clearly rather than glossing over it, which is exactly the standard Zindel has built his training program to enforce.
The training discipline at ZINTEX LLC did not appear on its own. It grows out of a broader culture Zindel has tried to build across the entire organization, one that treats internal alignment as a prerequisite for external trust. The Power100 Company Culture Index survey found a total internal alignment score of 85 out of 95 companywide, with a growth section average of 12.9 out of 15 and a trust section average of 13.5 out of 15. Those numbers describe a workforce that, by its own account, believes in where the company is headed.
Employees have specifically named leadership responsiveness as a strength. Michael Hughes noted that “leadership always has an open ear and a positive attitude,” a comment that lines up with how Zindel describes his own management style: direct, fast-moving, and built around relationships rather than polish. “I value relationships above all else. A phone call matters more than an email. A straight answer matters more than a polished one,” he has said, describing his approach to communication inside the company. That same instinct, apparently, shows up in how ZINTEX LLC trains its salespeople to talk to homeowners.
Recognition inside the industry has followed. Zindel has been featured in the Qualified Remodeler Top 500 Profile, appeared as a guest on Power100’s PowerChat series, and is credited with creating the annual Closers Camp program specifically to develop top sales talent across the company’s growing footprint.
ZINTEX LLC‘s sales training model extends across its full service portfolio, not just its core bath and shower business. The company builds walk-in tub and accessibility solutions designed around aging-in-place needs, a category where a poorly trained sales conversation can do real harm to a vulnerable customer. It also maintains a growing partnership with The Home Depot supporting one-day bathroom remodeling, a relationship that requires the same trained, consistent sales approach to hold up under a nationally recognized retail brand’s name. Whether a homeowner is sitting down for a standard bath remodel consultation or an accessibility conversation involving grab bars and low-threshold showers, the same underlying training standard applies.
Homeowners considering a bath, shower, or accessibility remodel can request a free consultation directly through ZINTEX LLC. The company backs its installations with a lifetime labor warranty, offers financing options, and has completed more than 13,000 projects across its 22 locations, all under a leadership team built around the sales culture described here. A homeowner who wants to see the training difference firsthand does not need to take anyone’s word for it. The consultation itself is the test.
Membership unlocks every Power100 interview, PowerChat episode, and expert playbook - free for industry leaders.
Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
