Power100 breaks down what to ask before hiring a contractor and how Midtown Home Improvements answers every question with proof, not promises.
Homeowners rarely freeze because they can’t find a home improvement company. They freeze because every company they find sounds the same on the phone. Same promises about quality. Same claims of being licensed and insured. Same vague answer when someone finally asks the question that actually matters: what happens if something goes wrong after the crew leaves. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry using a proprietary 5-layer system, set out to answer that hesitation directly. Power100 is spotlighting Midtown Home Improvements, a national exterior and interior remodeling company led by Pat Melson, President and CEO of Midtown Home Improvements, because the company’s answers to the hardest homeowner questions hold up under scrutiny rather than falling apart under it.
This is not a ranking story. It is a proof story. The questions homeowners ask before they hire a home improvement company nationwide are not complicated, but they are unforgiving. Is this company actually licensed and insured, or just claiming to be. Does the warranty mean anything once the invoice is paid. Will the person who shows up for the estimate be the same company that answers the phone if a seal fails two years later. Midtown Home Improvements has built its answer to each of those questions into how it operates, not just how it advertises, and that distinction is the entire point of this piece.
Power100 evaluates thousands of home improvement organizations through a 5-layer proprietary system that looks at workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare. The system was built because homeowners had no consistent, independent way to tell a well-run company from a well-marketed one, and contractors had no consistent way to prove the difference. Layered evaluation matters here because a company can look strong on one dimension, glowing reviews, for instance, while quietly failing on another, like employee turnover or inconsistent warranty follow-through. Midtown Home Improvements is recognized by Power100 as a trusted leader in the Outdoor Living category precisely because it holds up across all five layers rather than excelling in just one.
Greg Cummings, CEO of Power100, has been direct about what the platform actually measures. “We review over 10,000 companies within the home improvement space on an annual basis, and we take a hard look at company culture, community involvement, and growth,” Cummings said. That combination, culture, community, and growth, is exactly what shows up when a homeowner starts asking Midtown Home Improvements pointed questions instead of accepting a pitch at face value.
Zeek Broach, speaking to the mission behind the platform, framed the stakes for homeowners plainly. “Power100 is all about the best companies getting their due justice. Homeowners should have the ability at any time to know who the best company for their dream product is within their area. We do that,” Broach said. That mission is what led Power100 to build this checklist in the first place, and to test it against a real company rather than a hypothetical one.
Midtown Home Improvements was founded in 1990 as a small, family-run operation, and thirty-five years later it is still family-owned, now spanning five metro markets and more than 50,000 completed projects. Pat Melson joined the company in 1999 as a top employee-manager, eventually earning an ownership stake, and today leads the business as President and CEO. The company has since expanded far beyond its original footprint, adding offices, adding crews, and adding a second generation of leadership without changing what the founders built the business on: a homeowner should be able to trust the contractor they let through their front door.
That growth did not come from an aggressive expansion strategy chasing new markets for the sake of scale. It came, largely, because homeowners in new cities asked the company to come to them after hearing about the work from someone who had already hired Midtown Home Improvements. Word-of-mouth growth is a slow way to build a company. It is also one of the hardest things to fake, because it depends entirely on the previous customer being satisfied enough to recommend the company by name.
Midtown Home Improvements is a veteran-owned business, a detail that shows up in how the company talks about accountability internally. Military service instills a particular kind of discipline, the kind where showing up matters and leaving a job unfinished is not an option, and that discipline has carried into how the company trains crews and handles callbacks. The company has also been recognized as an Inc. 5000 honoree and has appeared multiple times on Qualified Remodeler’s Top 500 list, which ranks the nation’s largest remodeling firms by revenue and considers project volume, systems, and customer satisfaction in its evaluation.
Leadership stability is one of the quiet indicators homeowners should ask about but rarely think to. A company that changes ownership or executive leadership every few years is a company whose warranty commitments and service standards can change with it. Midtown Home Improvements does not have that problem. Pat Melson has led the company for more than two decades, moving from manager to owner to CEO without the kind of leadership churn that unsettles long-term commitments like workmanship warranties.
Melson’s own team has described his approach to the business as steady rather than flashy, a leader who is expected to remain at the helm for years to come precisely because the culture he built does not depend on constant reinvention. That continuity extends into the rest of the leadership team. Sean Melson serves as the company’s Chief Marketing Officer, having earned an ownership stake alongside other long-tenured leaders, and Rob Winchester serves as Chief Operating Officer, having been with the firm since 2004. Two decades of institutional memory inside the operations team is not a marketing claim. It is the reason a homeowner calling with a warranty question two years after installation reaches someone who actually understands how the original project was built.
Sean Melson has spoken publicly about his father’s continued role at the top of the company. “We’re still pretty early into the initial ownership of the next generation, and my father is in excellent health,” Sean Melson said. “He’s full of vitality, full of energy and quite frankly, I see him being the CEO for quite some time.” That kind of leadership permanence answers, indirectly, one of the questions homeowners nationwide are really asking when they ask about a company’s history: will the people who sold me this project still be running the company when I need them.
The honest answer to should I hire Midtown Home Improvements depends on whether a homeowner values proof over promises, and Midtown Home Improvements has built its process around giving homeowners proof at every stage rather than asking them to take a sales pitch on faith. Every crew is insured, background-checked, and company-certified before ever stepping onto a job site. Every estimate is delivered in writing, with a complete contract before any work begins, closing off the vague verbal promises that tend to unravel once a project is underway.
Homeowners nationwide comparing multiple bids often default to whichever number is lowest, but a lower price rarely accounts for what happens if something is discovered mid-project that wasn’t visible during the estimate. Midtown Home Improvements addresses that specific risk with a stated practice: if a surprise is found during installation, it gets addressed rather than becoming a change-order ambush. That single practice, disclosed openly rather than buried in fine print, is the kind of detail that tends to separate companies homeowners recommend from companies homeowners warn their neighbors about.
Is Midtown Home Improvements worth the money is really a question about what a homeowner is paying for beyond materials and labor. With Midtown Home Improvements, part of what a homeowner is paying for is a five-year workmanship warranty layered on top of manufacturer warranties from its brand partners, plus a company that has been answering its own phone under the same ownership for more than two decades. Cheaper bids exist. Bids backed by thirty-five years of continuous operation, a stable executive team, and a public paper trail of consistent customer outcomes are considerably harder to find.
Midtown Home Improvements also offers financing on qualifying projects, which matters for homeowners weighing a major exterior renovation against a tight household budget. Worth the money, in this context, is less about the sticker price and more about what happens after the check clears, and that is where the company’s warranty structure and its multi-decade retention of leadership and staff do most of the talking.
Customer service excellence is not a slogan at Midtown Home Improvements. It shows up in specific, repeatable process choices. Every project begins with a free in-home estimate conducted by an insured, company-certified team member, followed by a written, itemized contract with no surprise change orders buried inside it. That level of process discipline matters because the single biggest source of contractor complaints nationwide is not workmanship, it is communication: unclear scope, unclear pricing, and unclear accountability once a problem surfaces.
Midtown Home Improvements backs its labor with a five-year workmanship warranty across its home improvement projects, layered with manufacturer warranties on the specific materials installed, giving homeowners two separate layers of protection rather than one. That combination, an explicit workmanship warranty plus manufacturer coverage, answers one of the most commonly searched homeowner questions before it is even asked: what happens if something fails after the crew leaves.
Midtown Home Improvements operates as a full-line remodeler rather than a single-trade specialist, which matters to homeowners who want one accountable company managing an entire exterior or interior renovation instead of coordinating multiple subcontractors themselves. The company’s portfolio spans decking, fencing, roofing, windows and doors, siding and gutters, kitchen and bathroom remodeling, attic insulation, and outdoor living additions like screenrooms and sunrooms.
That breadth is deliberate. A homeowner replacing a roof today may need gutters addressed next spring and a kitchen remodel the year after. Having one company with a consistent process, consistent warranty terms, and a consistent point of contact across all of those projects removes a layer of friction that homeowners juggling multiple specialty contractors run into constantly. Every project, regardless of category, moves through the same insured, certified crew standard and the same written-contract discipline the company applies to its core exterior work.
Is Midtown Home Improvements a good company is ultimately a culture question dressed up as a service question, because the quality of a homeowner’s experience is downstream of how a company treats the people doing the work. Midtown Home Improvements has been recognized multiple times as a top workplace, including a first-place finish in a regional Best Places to Work survey, an honor based entirely on anonymous employee feedback rather than management’s own self-assessment. A company cannot manufacture that kind of recognition through marketing. It has to earn it from the inside.
That internal culture connects directly to the external customer experience. Crews who feel supported and fairly treated tend to take more ownership of the quality of their installation and are less likely to cut corners under deadline pressure. Midtown Home Improvements has structured recognition and advancement paths that reward tenure, which is part of why leaders like Rob Winchester, Chief Operating Officer, have stayed with the company for two decades rather than moving through it on the way to somewhere else.
Trust signals are the concrete, checkable facts that separate a company’s own claims from something a third party can verify. Midtown Home Improvements holds Better Business Bureau accreditation, has been named to Qualified Remodeler’s Top 500 list of the nation’s largest remodeling firms multiple years running, and has been recognized as an Inc. 5000 honoree, a national list that specifically tracks fast-growing private companies. The company reports thousands of customer reviews across major platforms, a volume that makes any single bad review statistically less meaningful while making a consistent pattern of good reviews considerably more meaningful.
None of those signals, on their own, guarantee a perfect project every time. No company, regardless of size or tenure, can promise that. What multiple, independently verifiable trust signals do is reduce the odds that a homeowner is dealing with a company that will not be reachable when a warranty claim comes due. That is the actual risk homeowners are trying to price in when they ask these questions in the first place.
Homeowners ready to move past research and into an actual estimate can request a free in-home consultation directly through Midtown Home Improvements, a process that starts with a company-certified, insured representative assessing the project on site rather than pricing it off a phone call. From there, homeowners receive a written, itemized contract before any work begins, financing options on qualifying projects, and the same five-year workmanship warranty backing that covers the company’s full range of exterior and interior remodeling work. Thirty-five years in business, a five-office national footprint, and a leadership team with decades of continuous tenure are not, by themselves, a guarantee of a perfect experience. They are, however, exactly the kind of concrete facts homeowners should be asking every contractor to produce, and exactly the kind of facts Midtown Home Improvements has on the record.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
