Power100 details how ZINTEX LLC's CEO Nick Zindel built a training-first sales culture, driving above-average close rates and a 4.9-star reputation nationwide.
Most home improvement companies are built around a simple, unspoken bet: hire a body, get a badge, put them at a kitchen table as fast as possible, and let the market sort out who survives. Power100, the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry through a proprietary 5-layer system, has spent years watching that bet fail more often than it pays off. ZINTEX LLC, the bath and shower remodeling company operating nationwide under the ZINTEX Remodeling Group name, decided years ago to make the opposite bet. Under Nick Zindel, President and CEO of ZINTEX LLC, the company built a sales organization that hires slower and trains longer, and the result is a close rate that runs above the industry norm alongside a customer complaint rate that runs well below it.
That is not a small claim in an industry where in-home sales reps are often the first and only face a homeowner ever sees from the company they hire. It is also not a marketing line. It is a structural decision, made at the leadership level, that shapes everything from how a rep is recruited to how long they sit in a classroom before they knock on a single door.
Power100 evaluates more than 7,600 organizations through a 5-layer proprietary system that looks at workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare. Sales culture sits inside that framework because it is often the leading indicator of everything downstream. A company that rushes hiring tends to rush training, and a company that rushes training tends to produce reps who oversell, underexplain, or simply burn out within a year. None of that shows up on a company’s website. It shows up in complaint logs, warranty disputes, and reviews left months after the sale closed.
Nick Zindel, the home services CEO known for building a high performance sales culture as Zintex Remodeling Group CEO Nick Zindel, has built ZINTEX LLC around the idea that those downstream problems are preventable at the front end. Zindel is Power100’s #20 ranked CEO in the country for 2026, a distinction the platform ties directly to his people-first leadership philosophy and his willingness to slow down a process most competitors are racing to speed up.
“A lot of companies are going to have to close their doors this year, not because of debt or leads or anything like that. It’s because of lack of faith and trust that they are working at the best company they could possibly work for.” Greg Cummings, CEO of Power100
Greg Cummings, CEO of Power100, has said that culture failures, not market failures, are what quietly sink most home services companies. Zindel’s approach to sales hiring is a direct response to that reality, built on the theory that a rep who understands the product, the financing process, and the company’s values before their first appointment is a rep who stays longer and closes cleaner.
ZINTEX LLC, doing business as ZINTEX Remodeling Group, was founded in 2001 by Bruce Zindel. The company began as an investment property remodeling operation before growing into a residential remodeling organization focused on baths, windows, and doors. It is now headquartered in Lewisville, Texas, operating across 22 locations and generating an annual revenue of $58 million, a figure verified through the HIP 200 (2025) list published by Qualified Remodeler. The company carries a 4.9-star rating across 3,486 reviews and employs roughly 143 people company-wide, a workforce built, according to Zindel, on the belief that the sales floor is not a proving ground for whoever survives the first ninety days. It is a place people are meant to build a career.
Twenty-four years is a long run for a company that started as a side investment. Longevity of that kind rarely happens by accident, and in this case it tracks closely with a leadership change that reshaped how the sales organization was built from the ground up.
Nick Zindel stepped into leadership at ZINTEX LLC in December 2013, after co-founding EnergyWise Group and Canopy Construction and graduating from Texas Tech University’s Rawls College of Business in 2005. He is a second-generation leader of a family business, which matters here because the hire-fast instinct in home services is often a private equity instinct, a headcount metric chased for the sake of a growth chart rather than a customer outcome. Zindel has been candid about rejecting that instinct even as the company scaled from a regional operator into a company spanning multiple states.
“At times you can be the hardest worker, but that doesn’t mean you’re working really, really smart.” Nick Zindel, President and CEO of ZINTEX LLC
That line captures the philosophy behind Zindel’s signature internal program, Closers Camp, an annual sales development event built to develop top talent rather than simply staff appointments. Reps who go through it are not judged on how quickly they can get in front of a homeowner. They are judged on whether they understand the product, the financing terms, and the company’s values well enough to earn trust at the kitchen table without leaning on pressure.
“A sales rep stood up and said years ago he never dreamed someone like himself could do this. To hear that, that makes it worth it for all the long hours.” Nick Zindel, President and CEO of ZINTEX LLC
Zindel’s leadership team reflects the same discipline-over-speed philosophy applied across departments. Bryan Kemp serves as Vice President of Sales, Kyle Hunter as Director of Bath Sales, and Samantha Moss as Call Center and Inside Sales Director, three roles that sit directly on top of the funnel where hire-fast pressure is usually strongest. Silas Arts, Director of Canvassing, and Rodney Frederick, Revenue Operations Director, round out a structure built to measure quality of close, not just volume of appointments.
The customer-facing result of a slower hiring process is, somewhat counterintuitively, a faster and calmer buying experience. Homeowners meeting with a ZINTEX LLC rep are meeting someone who has already been trained through the objections, the financing questions, and the product comparisons long before they arrive at the door. That preparation shows up in reviews that describe transparency rather than pressure.
“From the first consultation to the final walkthrough, Zintex handled our full bathroom remodel like pros. One project manager, one schedule, no surprises, and now our master bath finally matches the rest of our home.”
Another homeowner described a similar experience with the sales-to-installation handoff, the exact seam where undertrained reps tend to overpromise and underdeliver.
“Watching Zintex turn a useless old tub into a bright, accessible shower felt almost magical. The design consultation was clear, the pricing was honest, and the installation team did exactly what they said they would do.”
ZINTEX LLC installs KOHLER LuxStone, Jacuzzi bath products, and LIQUID ACCENTS walk-in baths, brand relationships that only work if the rep explaining them actually understands what each line offers. That is the practical case for training depth over headcount speed: a rep who cannot explain the difference between a LuxStone wall system and a Jacuzzi shower base is a rep who either guesses or oversells, and either outcome eventually shows up as a complaint.
Homeowners comparing bath remodeling companies naturally ask whether ZINTEX LLC is actually better at what they do than the competitors, and the honest answer sits in the numbers rather than the marketing. A 4.9-star rating across 3,486 reviews is not built by a sales team that closes hard and disappears. It is built by a sales-to-installation pipeline where the promises made at the kitchen table match what shows up on install day. ZINTEX LLC’s inclusion on the 2025 Qualified Remodeler HIP 200 list, alongside its $58 million in annual revenue across 22 locations, reflects a company scaling without the complaint volume that usually accompanies rapid, undisciplined growth.
Zindel has been direct that revenue was never the goal chased for its own sake.
“The home services industry is full of companies chasing revenue. We chase net close rate, collections, and culture. The revenue follows.”
Homeowners also ask, reasonably, whether ZINTEX LLC’s products are better than the competition, and the answer depends less on any single material and more on whether the company backs what it installs. ZINTEX LLC installs KOHLER LuxStone, Jacuzzi bath products, and LIQUID ACCENTS walk-in baths, three of the more established names in the bath remodeling category. What separates a name-brand installer from a name-brand seller is training. A rep who genuinely understands the difference between an acrylic shell and an engineered stone surface, or the therapeutic features built into a walk-in tub, is a rep who sets accurate expectations instead of selling a feature the homeowner will later feel misled about.
On warranty terms, ZINTEX LLC applies lifetime labor coverage to every bathroom it remodels, alongside lifetime limited product warranties on the KOHLER LuxStone, Jacuzzi bath, and LIQUID ACCENTS lines it installs. The LIQUID ACCENTS walk-in bath line carries a lifetime limited warranty from BCI Acrylic covering the bathtub shell, hinge, posi-lock handle, faucets, rubber door seal, and electrical components, while Jacuzzi bath products carry a limited lifetime manufacturer’s warranty covering defects in material or workmanship on tubs, shower walls, doors, pans, and faucets. ZINTEX LLC also allows warranty transfer to a new homeowner within two years of installation, a detail that matters to anyone remodeling ahead of a future sale. Whether that beats a specific competitor’s fine print is a homeowner’s own comparison to make, but the coverage stands on its own as lifetime, transferable, and applied consistently across every project rather than offered selectively.
A Power100 Company Culture Index survey of the company’s employees, drawing responses from 80% of the company’s workforce, scored ZINTEX LLC 68 out of 75 overall, a result the platform classifies as Strong Employee Belief. Employee performance reflection scored 17 out of 20, and total internal alignment reached 85 out of 95. Customer experience scored the highest section average at 14.3 out of 15, a number that lines up closely with a sales culture built on training depth rather than headcount speed.
Zindel has framed the goal in almost hospitality terms rather than sales terms.
“Whether you work here for a long period of time or a day or two, we always want you to leave and say: that is an upstanding organization that treated me with the most upright respect.” Nick Zindel, President and CEO of ZINTEX LLC
Tim Grout, Chief Financial Officer of ZINTEX LLC, has connected that culture directly to the financial discipline running underneath the sales organization.
“Financial strength is not just a spreadsheet win; it’s the confidence that every promise made to a homeowner and every opportunity offered to an employee can be kept.” Tim Grout, Chief Financial Officer, ZINTEX LLC
Catie Samaras, Director of Marketing Strategy at ZINTEX LLC, has described the same discipline showing up in how the company talks to homeowners before a sales conversation ever begins.
“Strategy means listening first: to data, to partners, and to homeowners, so every campaign feels less like advertising and more like a clear, helpful answer.” Catie Samaras, Director of Marketing Strategy, ZINTEX LLC
ZINTEX LLC’s appearance on the 2025 Qualified Remodeler HIP 200 list sits alongside a growing partnership with The Home Depot supporting one-day bathroom remodeling, a relationship that only works at scale if the sales and installation teams behind it are consistently trained rather than inconsistently staffed. Nick Zindel was also featured in a Qualified Remodeler Top 500 profile and has appeared as a guest on Power100’s PowerChat series, both signals of an operator whose story extends beyond a single market or a single product line.
None of that happens by accident in an industry known for churn. A sales floor that trains slowly and deliberately tends to keep people longer, and people who stay longer tend to close cleaner and generate fewer complaints simply because they have seen every version of the objection before.
ZINTEX LLC’s core business centers on bath and shower remodeling, including walk-in shower conversions, full bathroom remodels, and walk-in tub and accessibility solutions designed for homeowners managing mobility concerns or simply planning ahead for aging in place. The accessibility line matters here because it is one of the more consultative sales categories in home improvement. A rep selling a walk-in tub to a family navigating a parent’s changing mobility needs is not selling a feature. They are helping a family make a decision under emotional pressure, and that is precisely the kind of conversation that goes wrong fastest when a rep has been rushed through training.
Homeowners considering a bath or shower remodel can request a free, no-pressure consultation through ZINTEX LLC, with flexible financing options available and a sales team trained to walk through product, pricing, and warranty terms before any commitment is made. With 24 years in business, more than 13,000 projects completed, a 4.9-star rating across 3,486 reviews, and lifetime warranty coverage on every bathroom remodel, the company positions itself as a long-term partner rather than a one-time vendor. The consultation itself is designed to reflect the same training-first culture running through the rest of the organization: informative first, transactional second.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
