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336 – Remodeling Rebound? The 2026 Forecast You Need to Hear

⏱️ 12:58 🎤 Spencer Powell
AUDIO EPISODE
336 – Remodeling Rebound? The 2026 Forecast You Need to Hear
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Chapters

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  • 0:00
    2025 Industry Overview
    The host discusses the challenges faced by the remodeling industry in 2025, including high interest rates and cautious homeowners.
  • 1:08
    2026 Growth Forecast
    Spencer shares projections for U.S. remodeling spend in 2026, indicating a modest growth outlook from various industry sources.
  • 1:45
    Drivers of Recovery
    The episode explores factors contributing to the anticipated recovery, such as homeowner equity, aging homes, demographic trends, and pent-up demand.
  • 2:58
    Risks and Headwinds
    Potential challenges for 2026, including persistent high interest rates, skilled labor shortages, and supply chain issues, are highlighted.
  • 4:17
    Strategic Opportunities
    Key strategic moves for remodelers are presented, focusing on margin control, financing, brand building, and education-based marketing.
  • 6:35
    Proactive Planning Steps
    The host advises contractors to set clear goals, audit sales and marketing systems, and proactively make improvements to prepare for the new year.
  • 7:30
    Building Market Share
    The importance of marketing and process improvement during downturns to gain market share when the rebound occurs is emphasized.
  • 8:50
    Workshop Invitation
    Spencer invites listeners to a Builder Funnel workshop designed to help them set goals and improve their business for 2026.

Speakers

S
Spencer Powell
Host

Key Takeaways

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Prioritize margin control through precise pricing and process efficiency, especially when negotiating with vendors.

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Offer flexible financing options to homeowners, as payment plans can facilitate project approval, regardless of interest rate fluctuations.

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Invest in building brand trust and authority online through video content and local expert positioning to accelerate sales cycles.

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Implement education-based marketing by providing valuable content that helps homeowners make informed decisions, establishing your company as a trusted expert.

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Audit your sales and marketing systems now to identify and fix gaps, ensuring you're ready to capitalize on the 2026 rebound with momentum.

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Actively market and improve your sales process during industry lulls to gain market share, positioning your business to grow significantly when demand returns.

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