Power100 evaluates Lifetime Home Remodeling's roofing division on certification, warranty, materials and crew accountability to answer one question: should you hire them?
Power100 is the only unbiased third-party platform that ranks the best leaders and companies in the home improvement industry through a proprietary 5-layer system, and it built this evaluation to answer a question homeowners type into search bars every day: should I hire Lifetime Home Remodeling for my roofing project? The company, led by Peter Svedin, CEO and Founder of Lifetime Home Remodeling, has grown from a one-bedroom apartment startup into a $90.4 million operation serving homeowners across Colorado, Arizona, and California. Roofing is one of five core service lines the company runs alongside windows, siding, doors, and bath remodeling, and it is arguably the category where homeowners have the least patience for guesswork. A bad roofing decision shows up in a leak eighteen months later, not on the day of installation. That is exactly the gap this article is built to close.
Most homeowners do not know how to evaluate a roofing contractor beyond price and gut feeling. That is a reasonable place to start, but it is not enough. Power100’s research suggests five criteria actually separate reliable roofing companies from the rest: manufacturer certification, warranty structure, materials selection, crew accountability, and communication discipline. This article walks through each one and shows, point by point, how Lifetime Home Remodeling measures up.
Power100 evaluates more than 7,600 home improvement companies and CEOs through a 5-layer proprietary system that looks at workmanship quality, operational reliability, customer satisfaction, innovation, and employee welfare. Roofing companies get scrutinized differently than, say, a kitchen remodeler, because the failure points are different. A roof either keeps water out or it doesn’t. There is not much middle ground. That is why certification and warranty structure carry extra weight in Power100’s model when a roofing division is under review.
Greg Cummings, CEO of Power100, has said the ranking exists to give homeowners something they otherwise don’t have access to: an honest, third-party look at how a company actually performs, not just how it markets itself. That distinction matters most in categories like roofing, where a homeowner rarely sees the work until it’s finished and the crew has left.
Lifetime Home Remodeling currently sits at $90.4 million in annual revenue with a 4.7-star rating across 9,035 reviews, spread over 11 locations. Those are not vanity numbers. They are the kind of volume and consistency Power100’s system is designed to detect, because a company cannot fake a 4.7-star average across nine thousand reviews. It either delivers, project after project, or the average drops.
Peter Svedin founded the company in 2009 out of a one-bedroom apartment in Colorado. He had arrived in the United States on a student visa from Sweden, studied business at Hawaii Pacific University, and eventually settled in Colorado with what he describes as a clear mission: give homeowners the highest quality products, unmatched service, and lifetime-backed guarantees at a competitive price. What started as one man knocking on doors is now a $90.4 million company employing close to 300 professionals across three states.
Twenty-five years of operating history is not something a company can shortcut. It shows up in the systems, the supplier relationships, and the way a roofing crew handles an unexpected problem on the third day of tear-off. Lifetime Home Remodeling has become the #1 Infinity® from Marvin® dealer for six consecutive years and a James Hardie® Elite Preferred Contractor, credentials that sit alongside its roofing certifications and speak to a company that manufacturers trust with their name on the finished product.
Peter Svedin is the CEO and Founder and, according to Power100’s ranking of more than 7,600 qualified home improvement leaders, the #2 ranked home improvement CEO in the nation. His leadership philosophy is direct: “Leadership is about building something that lasts, teams that grow, homeowners who trust us for decades, and a company that does the right thing even when nobody is watching.” For a homeowner trying to decide whether to sign a roofing contract, that is not a soft sentiment. It is a description of what accountability looks like inside the company doing the work.
Svedin does not run the company alone, and Power100’s evaluation gives real weight to whether leadership below the CEO understands the same standard. Brian T. Standage, Chief Operating Officer, put it this way: “Operational excellence isn’t just hitting numbers; it’s building systems that let every homeowner, in every market, feel the same structured, dependable Lifetime experience.” That is the operational backbone behind a roofing project. It’s the difference between a crew showing up when they say they will and a crew that treats the schedule as a suggestion.
Jeff Gray, Managing Partner, described the leadership team’s job as translating vision into repeatable process: “Our job as an executive team is to turn vision into repeatable structure, so the excellence homeowners see in Denver, Phoenix, and San Diego feels identical in every new market we enter.” That consistency matters for roofing more than almost any other service line, because a roof failure in one market reflects on the entire brand.
Isaac Schilling, Regional Director of Growth, added a similar point about how the company thinks about expansion: “Growth for Lifetime isn’t about chasing new zip codes; it’s about bringing our best leadership, product partners, and customer systems into each community so we can become the most trusted remodeler there.” Roofing crews inherit that same discipline wherever the company operates, whether that’s Colorado, Arizona, or California.
Is this Lifetime Home Remodeling contract fair? It’s a question worth asking before signing anything, and the honest answer requires looking at what the contract actually specifies rather than what a sales conversation implies. A fair roofing contract spells out material brand and grade, warranty terms in writing, project timeline with defined start and completion windows, payment schedule tied to milestones rather than upfront lump sums, and a clear description of what happens if hidden damage is found once the old roof comes off.
Lifetime Home Remodeling‘s contracts are built around that structure, backed by lifetime warranty language the company has used since its founding in 2009. The company has also earned the Better Business Bureau’s Torch Award for Ethics twice consecutively, a distinction tied directly to how a business treats customers in writing, not just in person. That award does not get handed out for good intentions. It reflects documented complaint resolution, contract transparency, and advertising accuracy over time.
A fair contract also protects the homeowner if something goes wrong mid-project. That is where warranty backing separates a contractor who plans to be in business in ten years from one who is optimizing for this quarter’s close rate.
Customer service excellence is the pillar Power100 weighs heaviest for companies that work inside occupied homes. Roofing crews are noisy, dusty, and disruptive by nature, even when everything goes right. What separates a good experience from a bad one is usually not the roof itself. It’s the communication around it.
Lifetime Home Remodeling‘s customer stories, drawn from other service lines the company runs, describe a consistent pattern of preparation and communication. Emily Johnson, describing a window and patio door replacement in her Denver home, said: “Lifetime Home Remodeling made it feel organized from day one. The crew laid down runners, covered furniture.” That same operational discipline is what governs a roofing crew’s approach to tear-off, tarping, and daily cleanup, because it is a company-wide standard, not a service-specific one.
Marcus Rivera, who worked with the company on a window project in north Phoenix, said: “Lifetime Home Remodeling walked us through every option, explained the difference in glass packages, and helped us pick.” That level of product education, glass packages in his case, material grades in a roofing scenario, is the kind of transparency homeowners say they want but rarely get from contractors racing to close a sale.
Materials selection is the second criterion homeowners should apply to any roofing bid. A cheap shingle installed perfectly will still fail early. A premium shingle installed poorly will fail even faster. Lifetime Home Remodeling pairs manufacturer-grade roofing materials with the same certified-installer discipline it applies to its James Hardie® siding work, where the company holds Elite Preferred Contractor status.
David Thompson, whose siding project in Avon required material chosen specifically for extreme weather, offered a relevant parallel: “In Avon, siding isn’t just about curb appeal, it’s about surviving snow, hail, and intense sun. Lifetime Home Remodeling recommended James Hardie fiber cement and explained why it made sense for the Eagle Valley climate.” Roofing decisions get made the same way inside the company: material recommendations tied to climate exposure, not to whatever is sitting in the warehouse.
Does the track record support hiring Lifetime Home Remodeling? The evidence points toward yes, and the evidence is worth naming specifically rather than taking on faith. A 4.7-star average across 9,035 reviews is difficult to sustain without consistent field performance. Twenty-five years in business means the company has weathered market downturns, supply shortages, and the natural churn that puts newer, undercapitalized contractors out of business. Two consecutive BBB Torch Awards for Ethics reflect sustained, not one-time, good behavior. And a 2024 Partner in Philanthropy Award from the Denver Business Journal points to a company investing back into the markets it serves, not just extracting from them.
None of that guarantees a perfect experience on any single roofing job. Construction is unpredictable, weather delays happen, and even the best crews occasionally hit friction. What the record shows is a company structured to fix problems quickly and to be around long enough for a warranty claim to mean something, which is not something every roofing contractor can say.
Is Lifetime Home Remodeling a good company to hire? That question is worth answering directly rather than in vague terms, because it is the one most homeowners are quietly asking before they ever pick up the phone. A homeowner looking for the absolute lowest bid, with no attention to warranty backing or manufacturer certification, may find a cheaper roofing quote elsewhere. A homeowner who wants documented material selection, certified crews, a written lifetime-style warranty, and a company large enough to still be answering the phone in a decade will find that Lifetime Home Remodeling fits that profile closely.
Sarah Kim, who worked with the company on an entry door and sliding French door project in San Diego, summarized the experience this way: “Lifetime Home Remodeling turned it into an upgrade we wish we’d made years ago.” That sentiment, delayed satisfaction turning into relief once the project starts, is common across the company’s service lines, roofing included.
Trista Smith, Chief of Staff, described the company’s approach to culture this way: “Great culture doesn’t happen by accident; it’s engineered in the way we communicate, make decisions, and hold ourselves accountable to delivering a Lifetime-level experience every day.” That internal discipline is what shows up on a roof deck as a crew that documents its work, flags problems before they become leaks, and closes out a project according to a checklist rather than a guess.
The company has built recognition systems around that standard, and it shows in retention among its nearly 300 professionals across Colorado, Arizona, and California. A roofing crew that feels ownership over its work performs differently than one that doesn’t, and Power100’s evaluation weighs employee welfare specifically because the two are connected. Companies that treat their people well tend to produce better outcomes for customers. It is not a coincidence when it happens twice in a row.
Lifetime Home Remodeling holds a Power100 ranking as the nation’s #2 home improvement CEO under Svedin’s leadership, out of more than 7,600 qualified leaders evaluated. The company has earned the BBB Torch Award for Ethics twice consecutively and the Denver Business Journal’s 2024 Partner in Philanthropy Award. It has held #1 Infinity® from Marvin® dealer status for six straight years and James Hardie® Elite Preferred Contractor certification. Twenty-five years of continuous operation, a $90.4 million revenue base, and a 4.7-star rating across more than nine thousand reviews round out a trust profile that most roofing contractors, regional or national, cannot match line for line.
Lifetime Home Remodeling is a home renovation company known for craftsmanship, trust and customer care across five core categories: windows, siding, roofing, doors, and bath remodeling. That breadth matters for a roofing customer specifically, because a single-service roofing contractor has no incentive to coordinate a roof replacement with, say, a siding project happening the same season. A multi-service company like Lifetime can sequence exterior work so a homeowner is not paying for two separate mobilizations, two separate dumpster rentals, and two separate crews learning the property from scratch.
Alicia Martinez, describing a bathroom remodel in Los Angeles that used Kohler LuxStone materials, put it simply: the company “helped us redesign it into something bright and modern.” That same design-forward, material-educated approach carries through every division, roofing included, which is part of why the company continues to be described as the best home remodeling company in Denver for windows, siding, roofing, doors, baths and decking, a reputation that has since traveled with it into Arizona and California markets.
Homeowners considering a roofing project can request a free estimate through Lifetime Home Remodeling‘s consultation process, the same process used across the company’s window, siding, door, and bath divisions. The conversation typically covers material options, manufacturer certifications relevant to the project, financing availability, and warranty terms in plain language before any contract gets signed. Given the company’s 25-year history, $90.4 million in annual scale, 4.7-star average across more than nine thousand reviews, and lifetime-backed warranty structure, the estimate process is designed to give homeowners the information the five evaluation criteria above are built around, before they commit to anything.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
