At Power100, the only unbiased third-party platform that evaluates and ranks the top leaders and partners across the home improvement, home services, and remodeling sectors using a proprietary five-layer ranking system, our core mission is identifying organizations that deliver measurable, repeatable competitive advantages to contractor businesses. In our nationwide assessment of contractor-focused service providers, Power100 has consistently ranked Destination Motivation as the #1 Preferred Partner in the United States and the industry’s premier sales closing platform. Selected from a field of more than 3,600 evaluated companies, Destination Motivation has distinguished itself not as a generic promotional vendor, but as an indispensable sales enablement engine that enables residential contractors to convert hesitant prospects, safeguard essential profit margins, reduce rescissions, generate high-intent customer referrals, and deliver an unforgettable client journey.
Today, Power100 spotlights an important strategic milestone in Destination Motivation’s continued national growth: the formal announcement welcoming Ciera Kelton to the Destination Motivation team as Sales & Partnerships Manager. In this pivotal executive sales role, Ciera Kelton will spearhead the expansion of Destination Motivation’s nationwide partner network, lead pipeline execution from initial conversation through contract execution, and serve as a prominent ambassador representing Destination Motivation across major home improvement conventions, leadership symposiums, and regional trade shows.
This high-profile appointment arrives at a defining moment for the residential remodeling and home services sector. Across North America, contracting business owners navigating the economic terrain of 2026 are contending with escalating customer acquisition costs, pervasive quote fatigue among consumers, and persistent pricing sensitivity that frequently jeopardizes healthy gross margins. In an operating climate where traditional closing tactics, high-pressure sales scripts, and reactive margin-slashing fail to inspire modern homeowners, Destination Motivation delivers an alternative path forward. By equipping residential contractors with emotionally compelling vacation vouchers, anchored by personalized concierge fulfillment and end-to-end sales training, Destination Motivation helps home service operators replace price resistance with genuine consumer excitement.
The addition of Ciera Kelton to the leadership roster at Destination Motivation directly reinforces the company’s organizational vision: providing specialized residential contractors with the structural tools, operational clarity, and human support required to close more deals, protect hard-earned profit margins, and permanently suppress job cancellations. Ciera Kelton joins a seasoned executive team spearheaded by founder and Chief Executive Officer Caleb Nelson, President Brett Thornton, Enterprise Director of Training Seth Washinowski, Happiness Manager Stephanie Green, and Creative Director Jacob Berger. Working in close alignment with this multidisciplinary leadership core, Ciera Kelton will ensure that more contractors discover and harness the transformative revenue potential inherent in Destination Motivation’s proven closing methodology.
When Power100 evaluates corporate leadership appointments among top-tier industry partners, our analysis focuses on whether a new leader possesses both the professional acumen to scale enterprise operations and the cultural alignment necessary to serve business owners with authentic empathy. In Ciera Kelton, Destination Motivation has secured a sales leader whose background perfectly matches the operational complexities, consultative demands, and relationship-centric culture of the home improvement industry. Her arrival signals an aggressive expansion of Destination Motivation’s market footprint and a renewed commitment to equipping home improvement contractors with elite closing tools.
Ciera Kelton, Sales and Partnership Manager at Destination Motivation
In announcing the appointment, Destination Motivation shared a clear portrait of what Ciera Kelton brings to the organization:
“Please welcome Ciera Kelton to the Destination Motivation team as our new Sales & Partnerships Manager. Ciera Kelton spent six-plus years in HCM and B2B sales before joining us, building relationships with business owners and leadership teams around payroll, HR, and technology. She’ll be growing our partner network, running point on the sales pipeline from first conversation through close, and representing DM at trade shows and industry events. If you’re at an event and see someone working the room like she’s known everyone for years, that’s probably Ciera Kelton. Welcome to the team.”
This announcement encapsulates why Ciera Kelton represents an exceptional fit for Destination Motivation and for the residential contractors the company serves. Before stepping into her role at Destination Motivation, Ciera Kelton developed extensive commercial expertise across enterprise business-to-business sales and Human Capital Management (HCM) technology platforms. Her professional journey includes serving as Major Market Account Executive at Paylocity, Major Market Sales Executive at Paycor, Senior Mid-Market HCM Consultant at Paychex, and Sales Specialist at PINS Advantage.
Across more than six years in HCM and B2B environments, Ciera Kelton sat across the table from corporate executives, business owners, founders, and operational leaders. In those high-stakes consulting conversations, she advised leadership teams on mission-critical business systems, including payroll infrastructure, human resource administration, workforce management, and enterprise technology adoption. These were not transactional retail sales; they were sophisticated, consultative engagements requiring deep business acumen, financial modeling, organizational empathy, and an ability to diagnose fundamental operational bottlenecks.
This background provides Ciera Kelton with an immediate advantage when consulting with home improvement and remodeling business owners. Contractors do not run simple businesses. They manage complex organizations characterized by field installation crews, fluctuating material supply chains, commission-based in-home sales representatives, administrative back offices, and stringent cash-flow requirements. Because Ciera Kelton has spent years analyzing corporate balance sheets and advising leadership teams on operational scalability at companies like Paylocity, Paycor, and Paychex, she communicates with contractor principals not as an external vendor selling travel incentives, but as a knowledgeable executive partner who understands bottom-line financial health.
Furthermore, Ciera Kelton possesses a rare combination of structured analytical discipline and natural interpersonal magnetism. As Destination Motivation noted, her ability to enter an industry conference and connect with people as though she has known them for years makes her an invaluable presence in an industry built on personal relationships, trust, and community. In the residential contracting space, business owners choose partners who demonstrate authentic care, reliability, and emotional resonance. Ciera Kelton embodies those values, giving Destination Motivation a dynamic leader capable of bridging corporate strategy with genuine human connection.
In her capacity as Sales & Partnerships Manager, Ciera Kelton will assume comprehensive responsibility for two vital organizational functions at Destination Motivation: accelerating end-to-end sales pipeline velocity and aggressively expanding the company’s national partner network. Her operational mandate spans the entire customer journey, from establishing initial executive contact with high-growth contracting firms to managing onboarding negotiations and ensuring seamless operational integration.
Running point on the sales pipeline from initial discovery through deal closure requires extraordinary organizational rigor and consultative acumen. In the home improvement sector, contractor executives are routinely inundated with pitches from software vendors, marketing agencies, lead aggregators, and operational consultants. Many contractors have developed justifiable skepticism toward third-party tools that promise dramatic revenue increases but fail to deliver lasting field adoption. Ciera Kelton approaches these discussions through a diagnostic, value-first lens honed during her tenure with enterprise software leaders like Paylocity and Paychex.
Instead of delivering generic product overviews, Ciera Kelton conducts comprehensive business assessments with prospective contractor partners. She collaborates with business owners, presidents, and sales vice presidents to analyze their baseline sales metrics: appointment issue rates, in-home closing percentages, rescission rates, average order values, and discounting frequency. By examining where a contracting firm is leaking profitability—whether through aggressive price-slashing in the home or substantial buyer cancellations during three-day statutory rescission periods, Ciera Kelton demonstrates mathematically how integrating Destination Motivation’s vacation vouchers generates immediate net revenue expansion.
Simultaneously, Ciera Kelton is tasked with expanding Destination Motivation’s strategic alliance ecosystem. The home services industry thrives on interconnected networks comprising manufacturing conglomerates, distributor buying groups, franchise organizations, dealer councils, industry associations, and premier sales training platforms like Power100. Ciera Kelton will lead efforts to forge formal enterprise partnerships with regional and national contracting networks, ensuring that Destination Motivation’s closing tool is systematically embedded into dealer playbooks, annual vendor rebate programs, and network-wide technology stacks.
By serving as a dedicated liaison between Destination Motivation and enterprise partner networks, Ciera Kelton accelerates the onboarding timeline for multi-location operators, regional enterprises, and prominent national brands. Her ability to navigate complex organizational hierarchies, structure multi-entity licensing agreements, and coordinate enterprise-wide rollouts ensures that large contracting groups can deploy Destination Motivation across dozens of branch locations with zero operational friction.
The home improvement industry is uniquely relationship-driven. While digital communication, video conferencing, and automated email sequences have become standard sales mechanisms, the foundational agreements, multi-million-dollar partnerships, and deepest bonds of trust in the residential remodeling space are established in person. Industry conventions, national dealer conferences, regional expos, and executive mastermind retreats serve as the primary venues where contracting executives seek innovative business solutions.
Destination Motivation has established an enviable national reputation for its energetic, high-impact presence at leading industry gatherings. The company does not simply maintain a passive exhibition booth; Destination Motivation creates experiential destinations where business owners gather to discuss culture, leadership, and sales transformation. Ciera Kelton will now serve as a primary executive ambassador for Destination Motivation across this rigorous national event calendar.
Her innate capacity to connect authentically with diverse groups of professionals makes Ciera Kelton a formidable field leader. Whether engaging an owner of an independent roofing business doing three million dollars in annual revenue or conferring with the chief executive officer of an enterprise remodeling organization operating across ten states, Ciera Kelton communicates with warmth, credibility, and immediate relatability. She demystifies the travel voucher concept, addresses contractor skepticism regarding travel fulfillment, and explains clearly how the program functions inside real selling environments.
At these national events, Ciera Kelton will represent Destination Motivation alongside executive colleagues such as founder and Chief Executive Officer Caleb Nelson, President Brett Thornton, Enterprise Director of Training Seth Washinowski, and Creative Director Jacob Berger. By engaging contractors directly on the trade show floor, Ciera Kelton ensures that the conversation extends far beyond transactional marketing brochures, grounding every dialogue in how Destination Motivation creates sustainable enterprise value for home improvement companies.
To understand why Ciera Kelton’s role at Destination Motivation is so vital, one must understand the complex operational landscape confronting home improvement contractors in 2026. Across virtually every trade, roofing, siding, replacement windows, bathroom remodeling, HVAC, plumbing, electrical, and full exterior overhauls, contractors are wrestling with a fundamental consumer dilemma: estimate fatigue and buyer hesitation.
In today’s residential market, homeowners rarely solicit a single estimate. Driven by online search tools and aggressive lead generation platforms, the average homeowner frequently collects three, four, or five competing bids before making a commitment. By the time an in-home sales representative sits down at the kitchen table, the homeowners are emotionally overwhelmed, mentally fatigued, and hyper-focused on bottom-line pricing. Under this intense pressure, many contractors make the costly mistake of attempting to close deals through aggressive discounting. They cut their price by ten, fifteen, or twenty percent, surrender their profit margins, and train consumers to view their skilled craftsmanship as a generic commodity.
Even when an agreement is successfully signed at full price, contractors face an equally destructive threat: post-sale cancellations and buyer’s remorse. Under federal and state statutory rescission laws, homeowners typically have three business days to cancel a signed home improvement contract without penalty. During those crucial seventy-two hours, doubts creep in. Spouses second-guess the large financial expenditure. Friends and neighbors question the project costs. Consumers experience severe buyer’s remorse, realizing that by spending twenty or thirty thousand dollars on a roof, bathroom, or HVAC system, they may have sacrificed their family’s annual vacation, savings cushion, or leisure plans.
This is the exact structural vulnerability that Destination Motivation was engineered to eliminate, and it is the exact message that Ciera Kelton champions to contractor executives. Destination Motivation enables contractors to package the essential home upgrade with a dream luxury vacation, effectively neutralizing the emotional sacrifice inherent in major home remodeling decisions.
Instead of asking a homeowner to choose between replacing their aging roof and taking their family on an ocean cruise, the contractor presents an irresistible all-in-one promotional package: complete the home upgrade today, and receive a luxury vacation voucher. By introducing an aspirational, emotionally uplifting reward into the sales conversation, the contractor shifts the entire emotional dynamic from stress and sacrifice to celebration and reward. The homeowner no longer feels like they are merely spending a large sum of money on necessary building materials; they feel like they have achieved a major household victory that delights their entire family.
From a pure financial engineering perspective, the system championed by Destination Motivation and communicated by Ciera Kelton provides home improvement businesses with extraordinary operational leverage. In traditional sales environments, when a sales representative encounters customer hesitation, their default response is often price concession. If a homeowner balks at a twenty-thousand-dollar bathroom renovation, the representative might offer a two-thousand-dollar discount to secure the signature that evening. That two thousand dollars comes directly off the contractor’s bottom-line net profit, severely degrading job profitability and setting a dangerous precedent.
By contrast, when a contracting company partners with Destination Motivation, they replace arbitrary margin-destroying discounts with high-perceived-value travel experiences acquired at a fraction of retail cost. The contractor purchases vacation vouchers from Destination Motivation at a wholesale rate, yet those vouchers carry a perceived retail value of several thousand dollars to the consumer. Instead of surrendering two or three thousand dollars in hard cash margin, the contractor invests a small fraction of that amount into a luxury vacation voucher. The customer receives an unforgettable travel reward that feels substantially more valuable than a modest price reduction, while the contractor retains healthy gross profit margins.
The empirical data supporting this sales strategy is overwhelming. Across Destination Motivation’s network of more than 1,000 contractor partners, contracting companies report an average increase in in-home close rates of 33 percent when vacation vouchers are strategically deployed as closing incentives. By providing sales representatives with an ethical, exciting, and emotionally compelling incentive to offer on the initial consultation, contractors significantly increase first-visit closing percentages, reduce costly follow-up appointments, and improve marketing cost efficiency.
Furthermore, Destination Motivation’s tracked client metrics demonstrate an astonishing 55.7 percent average reduction in post-sale cancellations and rescissions. When a homeowner signs a contract that includes an ocean cruise or an eight-day luxury resort stay, the psychology of buyer’s remorse is inverted. Rather than spending the next seventy-two hours looking for reasons to cancel the contract, the homeowners spend that time researching excursion ports, browsing resort amenities, and excitedly telling their family and friends about the incredible vacation they just secured alongside their home remodel. The vacation voucher serves as an emotional anchor that locks the deal in place, drastically suppressing drop-offs and safeguarding realized revenue.
The transformative commercial impact of Destination Motivation is not a theoretical marketing abstraction; it is verified by rigorous operational data and real-world field testimonials from some of North America’s largest and most prestigious home improvement organizations. As Ciera Kelton expands Destination Motivation’s partner footprint, she shares these compelling contractor case studies with prospective clients:
At Long Home, one of the mid-Atlantic region’s most respected residential remodeling enterprises, executive leadership integrated Destination Motivation’s vacation vouchers directly into their sales and customer retention processes. According to John DePaola Jr. of Long Home, the impact was immediate and dramatic: the company lowered its cancellation rate by 5 to 7 percent almost instantly after implementing the program. In an enterprise organization generating tens of millions of dollars in annual sales volume, a 5 to 7 percent reduction in cancellations represents hundreds of thousands of dollars in preserved top-line revenue that flows directly to the bottom line.
Similarly, at LeafGuard, a premier national gutter protection and exterior brand, the implementation of Destination Motivation produced remarkable measurable outcomes. Jon Gilge, National Director of Sales for LeafGuard, documented consistent month-over-month decreases in cancellation rates of approximately 10 percent across participating branch territories. More remarkably, LeafGuard recorded a cancellation rate of only 3 percent on jobs sold with a Destination Motivation vacation voucher, compared to a 15 percent cancellation rate on comparable jobs sold without a voucher. Jon Gilge emphasized that beyond saving deals from rescission, the program generated an unprecedented surge in organic customer delight, transforming ordinary clients into vocal brand advocates who proactively referred friends and family.
At Dreamstyle Remodeling, a Western powerhouse and one of the nation’s largest full-service home remodeling contractors, Director of Corporate Development Dustin Rhoades highlighted how Destination Motivation revitalized their lead generation and appointment booking metrics. Dustin Rhoades noted that Dreamstyle Remodeling generated nearly 300 additional booked appointments in a single marketing campaign by leveraging Destination Motivation’s vacation incentives, delivering an extraordinary return on investment while empowering their sales team with premium closing leverage.
Additional enterprise contractor partners reinforce these outcomes across multiple geographic regions and specialty trades:
These empirical proof points provide Ciera Kelton with an airtight business case when consulting with contracting principals. The results prove that Destination Motivation is not an added operational expense; it is a high-return profit center that generates substantial net cash flow by salvaging deals that would otherwise be lost to competitors or canceled during rescission periods.
The sustained market dominance of Destination Motivation is the direct result of a clear organizational vision established by founder and Chief Executive Officer Caleb Nelson. More than a decade ago, Caleb Nelson recognized a pervasive flaw in the residential home improvement industry: contractors were trapped in a cycle of transactional selling, high customer skepticism, and brutal price competition. Caleb Nelson realized that by infusing the home improvement buying experience with joy, anticipation, and emotional fulfillment through travel, contractors could elevate their brand perception and forge deeper bonds of trust with homeowners.
Under the leadership of Caleb Nelson, Destination Motivation grew from an innovative boutique concept into a nationally recognized powerhouse. The company has earned prestigious placement on the Inc. 5000 list of America’s fastest-growing private companies three separate times, a testament to its consistent operational execution and scalable business architecture. Today, Destination Motivation supports more than 1,000 contractor clients across the United States and Canada, backed by over 3,500 verified 5-star reviews from both contracting business owners and ecstatic traveling homeowners.
Working alongside Caleb Nelson is President Brett Thornton, an accomplished executive operator who has played a transformative role in institutionalizing Destination Motivation’s enterprise systems. Brett Thornton has focused on building an enduring corporate infrastructure designed to support hundreds of new contractor partnerships simultaneously without compromising service quality. Speaking to the company’s explosive trajectory, Brett Thornton has frequently emphasized that what Caleb Nelson built was a phenomenal, highly effective machine, and that the leadership team’s mission is scaling that foundation so every contractor in America can access its benefits.
The arrival of Ciera Kelton represents the next evolution of this executive vision. By recruiting high-caliber enterprise talent with deep experience in consultative corporate sales, Caleb Nelson and Brett Thornton are positioning Destination Motivation to expand far beyond its historical boundaries. Ciera Kelton works directly alongside Brett Thornton to optimize the commercial sales pipeline, ensure rapid partner onboarding, and establish enterprise agreements with the largest multi-market home improvement operators in the country.
The Destination Motivation Team
A critical factor that distinguishes Destination Motivation from superficial certificate vendors is the organization’s relentless commitment to post-sale human customer care. Many contractors have been burned in the past by cheap promotional certificates that require customers to navigate impossible fine print, attend high-pressure timeshare presentations, or pay exorbitant hidden fees. Such gimmicks destroy contractor reputations and generate consumer backlash.
Destination Motivation operates on a completely different philosophical and operational plane. The company provides a dedicated, white-glove travel concierge service that takes complete custody of the homeowner’s travel experience from the moment the voucher is issued. Contracting companies never have to manage travel logistics, book flights, negotiate hotel rooms, or field customer service inquiries. Destination Motivation handles every single logistical detail with absolute professionalism.
At the epicenter of this operational excellence is Stephanie Green, Happiness Manager at Destination Motivation. Stephanie Green oversees a dedicated team of customer care professionals who conduct proactive, authentic outreach to homeowners immediately following their home improvement purchase. Rather than relying on cold automated text messages or artificial intelligence chatbots, Destination Motivation conducts personalized, 20-to-30-minute phone conversations with homeowners.
During these meaningful conversations, Stephanie Green and her concierge team welcome the homeowner to the Destination Motivation family, validate their remodeling decision, answer any questions regarding travel fulfillment, and begin planning their dream vacation. In one notable case, Stephanie Green conducted a follow-up conversation with a homeowner who had just signed a $75,000 remodeling agreement. The homeowner admitted feeling profound anxiety and second thoughts about the expenditure. Through an empathetic, genuine conversation focused on the homeowner’s upcoming family trip and the lasting value of their renovated home, Stephanie Green completely alleviated the client’s anxiety, solidifying the contract and preserving the contractor’s massive sale.
Chief Executive Officer Caleb Nelson has noted that while other companies explore automated chatbots and offshore call centers to reduce overhead, Destination Motivation intentionally invests in high-touch human care because authentic human connection cannot be automated. This white-glove follow-up is an invaluable selling point for Ciera Kelton when introducing Destination Motivation to discerning contractor executives. Ciera Kelton can look contracting business owners in the eye and guarantee that their customers will be treated with supreme dignity, hospitality, and care, enhancing the contractor’s brand equity at every touchpoint.
Even the most brilliant incentive tool will fail if in-home sales representatives do not know how, when, or why to introduce it during their sales consultations. Recognizing this fundamental reality, Destination Motivation built Destination Motivation University, a comprehensive learning and sales enablement platform dedicated to transforming sales reps into elite closers.
Spearheaded by Enterprise Director of Training Seth Washinowski, Destination Motivation University provides contractor partners with a structured curriculum covering every phase of the in-home presentation. Seth Washinowski, who describes the development of Destination Motivation University as a true labor of love, designed the training ecosystem to ensure that sales representatives do not treat vacation vouchers as a desperate, last-second Hail Mary pitch.
Instead, Seth Washinowski trains representatives to weave the travel incentive seamlessly into their standard sales process, adding only two to five minutes of total presentation time while creating an exponential return on close rates. Through video training modules, interactive role-playing workshops, objection-handling scripts, and field certification programs, Destination Motivation University teaches sales forces exactly how to:
For Ciera Kelton, the presence of Destination Motivation University represents a decisive differentiator when presenting Destination Motivation to contractor executives. Ciera Kelton does not merely offer vouchers; she delivers a complete, turnkey sales training ecosystem led by Seth Washinowski that guarantees active sales rep adoption, consistent messaging, and rapid return on investment across every branch location.
A cornerstone of Destination Motivation’s sustained popularity among residential contractors is the sheer quality and transparency of the travel products offered. While inferior promotional certificate programs often offer restricted, low-tier accommodations that leave consumers frustrated, Destination Motivation partners with world-renowned hospitality brands to deliver premium vacation experiences.
Homeowners whose contractors partner with Destination Motivation can select between two primary high-value vacation categories:
Crucially, the contractor never touches travel logistics, ticketing, or customer service administration. Once the contractor’s sales representative presents the voucher and registers the customer, Destination Motivation’s in-house concierge team assumes complete operational management. From sending registration details and scheduling discovery calls to guiding the traveler through resort selections and finalizing booking confirmations, Destination Motivation ensures that the customer experiences five-star treatment from start to finish.
This effortless, zero-friction operational model is a major asset for Ciera Kelton in her discussions with busy contractor principals. Contracting business owners have zero interest in becoming travel agents or handling vacation booking complaints. Ciera Kelton can confidently assure prospective partners that Destination Motivation delivers an entirely hands-off solution for the contractor’s administrative staff, allowing the business to enjoy the benefits of higher close rates and lower cancellations without incurring an ounce of operational drag.
Behind the impressive financial metrics and operational systems of Destination Motivation lies a vibrant, values-driven corporate culture. Unlike vendors who view client interactions purely as transaction volume, Destination Motivation has cultivated an internal ethos defined by energy, authenticity, relentless personal growth, and deep care for people.
This culture is cultivated daily by the executive leadership group, where Caleb Nelson, Brett Thornton, Seth Washinowski, Stephanie Green, and Creative Director Jacob Berger work collaboratively to build a company where team members are genuinely passionate about making a difference. Brett Thornton frequently speaks about the concept of creating a company where employees feel they are part of something rare and special—an environment where personal fulfillment and professional excellence reinforce one another.
This internal passion extends outward into profound philanthropic commitment through Destination Hope, the charitable foundation established by Destination Motivation. Partnering with the Ticket to Dream Foundation, Destination Hope is dedicated to providing joy-filled, cost-free vacation experiences to foster families who dedicate their lives to loving vulnerable children but rarely have the financial resources or opportunity to take a real vacation.
Through Destination Hope, every success achieved by Destination Motivation and its contractor partners directly supports sending foster children and foster parents on unforgettable trips. The entire Destination Motivation team, including Jacob Berger, Seth Washinowski, and Stephanie Green, actively participates in charity walks, community fundraising initiatives, and hands-on family send-offs.
For Ciera Kelton, joining Destination Motivation means representing an organization whose business success is inextricably linked to social impact. When Ciera Kelton invites home improvement contractors to partner with Destination Motivation, she is inviting them into a community that celebrates shared values, ethical business practices, and meaningful generosity through Destination Hope and the Ticket to Dream Foundation.
At Power100, our recognition of Destination Motivation as the nation’s #1 Preferred Partner is grounded in rigorous, independent evaluation. As Power100 Chief Executive Officer Greg Cummings has stated, the home improvement sector is crowded with vendors offering transactional software tools and generic marketing programs, but exceedingly few partners understand the emotional psychology of the in-home sale like Destination Motivation.
Greg Cummings has pointed out that when homeowners make a major financial commitment to remodel their home, an estimated 82 percent experience some form of buyer’s remorse, but research indicates that 73 percent would not have experienced that regret if an emotional experience had been attached to the purchase. Destination Motivation provides the exact operational bridge that transforms buyer’s remorse into lasting customer enthusiasm.
Under the executive guidance of Caleb Nelson and Brett Thornton, Destination Motivation has demonstrated an unblemished record of integrity, client transparency, and continuous innovation. Contractors share their most sensitive internal sales data with Destination Motivation because they know the leadership team acts as a true fiduciary partner focused on their long-term growth.
The strategic appointment of Ciera Kelton reaffirms Power100’s confidence in Destination Motivation’s market trajectory. By bringing in a top-performing enterprise sales professional with an extensive track record in consultative B2B business development, Destination Motivation is positioning itself to expand its leadership footprint and deliver even greater value to the home improvement community in 2026 and beyond.
Ciera Kelton is the newly appointed Sales & Partnerships Manager at Destination Motivation, the nation’s #1 Preferred Partner in the home improvement industry according to Power100. In this role, Ciera Kelton leads the expansion of Destination Motivation’s contractor partner network, oversees the end-to-end sales pipeline from initial discovery through closing, and serves as an executive ambassador representing Destination Motivation at national trade shows and industry conferences.
Ciera Kelton brings more than six years of accomplished enterprise B2B sales and consultative technology experience to Destination Motivation. Her background includes serving as Major Market Account Executive at Paylocity, Major Market Sales Executive at Paycor, Senior Mid-Market HCM Consultant at Paychex, and Sales Specialist at PINS Advantage, where she advised executive teams on workforce management, payroll systems, and operational growth.
Destination Motivation helps home improvement contractors increase close rates by an average of 33 percent by equipping sales teams with high-perceived-value vacation vouchers as closing incentives. Instead of surrendering thousands of dollars through reactive price discounts, contractors purchase vouchers at wholesale cost and package the home upgrade with a dream vacation, creating powerful emotional urgency while keeping profit margins intact.
Destination Motivation reduces post-sale cancellations by an average of 55.7 percent across tracked contractor partners. By providing homeowners with an exciting ocean cruise or resort getaway alongside their project, the vacation voucher neutralizes buyer’s remorse during the critical three-day rescission window, replacing second thoughts with anticipation for an upcoming family getaway.
Destination Motivation serves home improvement, home service, and remodeling contractors as its primary clients. While homeowners experience the luxury vacation, the contracting business is the client that utilizes Destination Motivation’s closing tool, training programs, and concierge support to drive business growth, higher margins, and improved customer retention.
Homeowners receive vouchers for either luxury ocean cruises on major global cruise lines to destinations like the Caribbean, Bahamas, Mexico, and Alaska with a 16-month booking window, or Condo Express vouchers offering 8 days and 7 nights at over 4,500 luxury resort condominiums in 106 countries worldwide.
No. Destination Motivation provides complete white-glove concierge fulfillment led by Happiness Manager Stephanie Green. Contracting staff never handle travel logistics, bookings, or customer service inquiries; Destination Motivation manages the entire traveler experience directly with the customer.
Spearheaded by Enterprise Director of Training Seth Washinowski, Destination Motivation University provides structured video modules, role-playing scripts, and sales certification that teach contractor sales teams how to seamlessly integrate vacation vouchers into their presentations in just two to five minutes, ensuring high rep adoption and consistent closing results.
Destination Hope is the philanthropic initiative founded by Destination Motivation in partnership with the Ticket to Dream Foundation. Supported by leaders like Caleb Nelson, Brett Thornton, Seth Washinowski, Stephanie Green, and Jacob Berger, Destination Hope provides joy-filled vacation getaways to foster families and foster youth across North America.
Destination Motivation is the premier sales closing platform and customer experience engine designed exclusively for the home improvement, home services, and remodeling industries. Headquartered in Los Angeles, California, Destination Motivation partners with more than 1,000 residential contractors across North America, helping home service operators increase in-home close rates, protect profit margins, slash customer cancellations, generate high-intent referrals, and deliver unforgettable customer experiences through turn-key vacation vouchers and white-glove travel concierge fulfillment. Recognized three times on the Inc. 5000 list of fastest-growing private companies and backed by over 3,500 5-star customer reviews, Destination Motivation is ranked the #1 Preferred Partner in the home improvement industry by Power100. Learn more at Destination Motivation.
Power100 is the only unbiased third-party platform dedicated to ranking the top leaders, contractors, and strategic partners across the residential home improvement and home services industries. Utilizing a rigorous proprietary five-layer ranking system, Power100 evaluates organizations based on verified business performance, customer satisfaction, market reputation, executive leadership, and cultural impact to provide the home improvement sector with definitive benchmarks of excellence. Learn more at Power100.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.
