PILLAR
Growth
Revenue growth, sales strategies, and scaling your business
Episode #277: Consumer Research for Home Builders – Maureen Ladley
Maureen Ladley, VP of Consumer Consulting at John Burns Research and Consulting, discusses the importance of consumer research for home builders. She shares insights on how to effectively gather customer feedback, highlighting the differences between qualitative and quantitative research methods and offering practical advice for builders of all sizes looking to better understand their market.
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