Homeowners in Commerce, Farmington Hills, Macomb Township, Novi, Plymouth, Rochester Hills, Romeo, Shelby Township, West Bloomfield and across Genesee, Livingston, Macomb, Oakland, Saginaw, St. Clair and Wayne counties have never had more exterior remodeling companies to choose from, and never less patience for a company that sounds great in the living room and disappears after the install. Performance Remodeling, John McCarter Construction, Integrity Home Exteriors, Pro Home Improvement, Exterior Experts of Michigan and Parkview Window all promise quality, honesty and a fair price. They deliver on those promises through very different service catalogs, warranty structures, pricing disclosures, financing programs, manufacturer credentials and leadership models.
This comparison puts every one of those differences side by side, real dollar figures, real review counts, real warranty language, real certifications and real results, so that a Southeast Michigan homeowner deciding where to invest $10,000, $25,000 or $45,000 in 2026 can see exactly what each company delivers, and exactly where Performance Remodeling pulls ahead.
The short version: five of these six companies compete on one or two exterior trades, publish little or no pricing, and in most cases name no leader on their own website. Performance Remodeling, under founder and CEO Richard Hotea, built something closer to a complete exterior operating system for the Michigan homeowner, seven service lines, four tiered roofing and siding packages, a lifetime guarantee that covers labor as well as materials, published cost math on its own blog, an Infinity from Marvin dealership held by only two companies in its market, a Costco program rollout, a named 30-person leadership and service org chart, a community ramp-building program, and a track record measured in roughly 1,500 to 1,800 completed homes a year against nearly $20 million in annual revenue. The full comparison matrix below shows exactly how that plays out, factor by factor.
“The more fairly and honestly you treat customers, the healthier a business is in the long run,” said Richard Hotea, Founder and CEO of Performance Remodeling.
“The best home improvement CEOs don’t just run companies, they build cultures, lead people, and make decisions that compound over time,” said Greg Cummings, Founder and CEO of Power100. “That is exactly what we see when we look at Richard Hotea and Performance Remodeling.”
Every factor below is drawn from what each company publishes about itself, from verified third-party records, and from 2026 Michigan market cost data. The sections that follow break each factor down in detail.
| Comparison factor | Performance Remodeling | John McCarter Construction | Integrity Home Exteriors | Pro Home Improvement | Exterior Experts of Michigan | Parkview Window |
| Founded / years in business | January 30, 2006, 20th year | 1991 per company; 1994 on record; 31 years | May 2000; 24–25 years | October 2006; 18–19 years | 1998 on record, 27 years; site claims “over 34 years” | October 2010 — 16 years; About page claims 25 and 26 years |
| Headquarters | Shelby Township, MI, 14017 23 Mile Rd. | South Lyon, MI, plus by-appointment Rochester Hills office | Toledo, Ohio, with a Farmington Hills, MI branch | Ferndale, MI | Casco, MI | Shelby Township, MI |
| Documented scale | Nearly $20M revenue; 1,500–1,800 homes a year; 17,000+ projects; 4,500+ repeat customers | 11–50 employees; revenue and job volume not published | 85 employees; revenue and job volume not published | Self-described “medium-sized roofing company”; nothing published | No employee count, revenue, job volume or crew count published | ~70,000 windows claimed; first location opened 2024 |
| Core exterior service lines | 7, windows, roofing, siding, gutters, entry doors, garage doors, insulation | 5, no garage doors, no insulation | 6, no garage doors | 5, no doors of any kind | 4, patio doors only; no entry or garage doors, no insulation | 7 plus sunrooms and decks |
| Tiered package choice | Yes, 4 roofing levels and 4 siding levels; 4M+ window and door configurations; only SE Michigan company with a comprehensive lifetime guarantee on Clopay garage doors | No | No, “varies by thickness and warranty tier” on flat roofing only | No | No | No |
| Pricing published for homeowners | Yes, extensive. $300–$1,200+ per window; fiberglass $1,500–$4,200; wood $2,500–$5,800; 25-window job $18,000–$30,000; siding $3–$14/sq ft, 2,000 sq ft ≈ $17,200 (≈$8.60/sq ft); seamless gutters $1,500–$3,000; siding + windows $20,000–$45,000; plus permits $100–$500, disposal $1,000–$3,000, labor share 50–70%, resale recoup 80–88% | One borrowed national average, $20,619 for James Hardie on a 1,250 sq ft home | Two figures, asphalt roofing “$8,000+”; gutters $1,500–$4,000. Calculator pages return no ranges | One number on the entire site, a “$600” promotional discount | No dollar figure anywhere on the site | None, the “typical job cost” field on its own directory profile is blank |
| Lifetime warranty and labor coverage | Lifetime company-wide, materials and workmanship, with explicitly zero labor cost on any fix or replacement; one-time transferable on windows, roofing and gutters; free annual roof inspections on Levels 3 and 4 | No company lifetime warranty stated; 11-year workmanship term appears only on a third-party directory; points to James Hardie‘s 30-year manufacturer warranty | Lifetime workmanship, “our labor guarantee doesn’t expire”; transferable; free annual inspections; not tiered; administered from Ohio | 25-year guarantee company-wide; unconditional lifetime coverage on gutters only | No warranty duration, lifetime coverage, transferability or labor term stated anywhere | “Limited Lifetime Labor Warranty” labor only; no materials terms or transferability stated |
| Third-party standing and reviews | A+; BBB accredited since May 5, 2006, 20 unbroken years; 4.95/5 from 75 BBB reviews; 4.7 from 1,567 aggregated reviews; 1 in 3 jobs a repeat customer or referral | A+ but not accredited; no BBB customer reviews on file; 423 surveyed reviews; 96% recommended | A+; accredited July 17, 2003; 4.44–4.77/5 on BBB; 4.8 from 1,714 aggregated reviews; 82% recommended in Michigan vs. 96% in Ohio | A+; accredited 2011; 3/5 from 2 BBB reviews; 4.6 from 348 Google reviews | A+ but not accredited; no BBB customer reviews on file; 4.9 from 125 Google reviews on an unclaimed listing | A+ but accredited only since March 5, 2025; no BBB customer reviews on file; 2 reviews on one platform, 0 on another |
| Financing and homeowner incentives | Multiple options with 0% interest for 12 months in its own published cost math; “Renovation Destination” a 7-night stay at 4,500+ destinations in 106 countries or a 7-day cruise; third annual “$100,000 Window of Opportunity Sweepstakes” | Soft credit check, no contractor fees, no prepayment penalties, same-as-cash, lender named: PowerPay. No incentives published | Terms 12–180 months; soft pre-qualification; $0 prepayment penalty; most decisions in 24 hours. No incentives published | Same-as-cash at 3, 6, 12 and 18 months; installment loans 5–12 years; “save up to $600” | No financing published. No lender, no terms, no promotion of any kind | No financing published, substitutes a free gutter with 50% off guards, a free entry door, or 50% off a patio door |
| Manufacturer credentials and exclusivity | Highest-level CertainTeed certification; James Hardie Elite Preferred Contractor; one of only two Infinity from Marvin dealers in its market; Costco program cleared across up to 16 warehouses; Michigan Licensed Residential Builder | James Hardie Elite Preferred and Alliance Elite; GAF Master Elite; Pella and Therma-Tru Certified; EPA Lead-Safe; Michigan license #2101110181 | CertainTeed premium products; ProVia doors; Michigan Residential Builder, number not stated; BBB Torch Award for Ethics; Angi Super Service Award 2024 | No manufacturer certifications stated; “Licensed & Insured” with no number; Detroit Free Press “Best of the Best” 2022–2024 | CertainTeed ShingleMaster and 5-Star Certified; Owens Corning Preferred; no license number stated | No manufacturer certifications and no license number stated |
| Leadership visibility and national ranking | Richard Hotea, Founder, President and CEO, with roughly 30 named team members published, and the only leader here with a national ranking: #37 CEO in the nation out of 7,600+ screened leaders | Three owners named with biographies, but no direct quote from any named leader on record | No owner, CEO or founder named; no leader quotes on record | No executive named on the company website; no leader quotes on record | No owner, officer or manager named anywhere; no leader quotes on record | Owner Phil Park named on third-party profiles only; no leader quotes on record |
| Community program | “Ramp It Up” free accessible ramps for senior citizens in need and veterans with disabilities, written into published core values; Veterans Day luncheon with Big Jim’s House and 94.7 WCSX; supporter of Angels’ Place; Inner Circle Sponsor of the Mitch Albom Show on WJR | None published | None published | None published | None published | None published |
| Service area across the markets measured | Macomb, Oakland, Wayne and St. Clair named explicitly, plus Southeast Michigan coverage reaching Livingston, Genesee and Saginaw, and all nine cities: Commerce, Farmington Hills, Macomb Township, Novi, Plymouth, Rochester Hills, Romeo, Shelby Township, West Bloomfield | Western Detroit metro from South Lyon, Oakland, Wayne, Livingston, partial Macomb; no St. Clair, Genesee or Saginaw | Oakland, Wayne, partial Macomb, no St. Clair, Livingston, Genesee or Saginaw; split with Toledo and Perrysburg, Ohio | Macomb, Oakland, Wayne, Livingston, partial St. Clair, no Genesee or Saginaw | Macomb, Oakland and St. Clair only, no Wayne, Livingston, Genesee or Saginaw | Primarily Macomb with some Oakland reach, no Wayne, St. Clair, Livingston, Genesee or Saginaw |
Longevity claims are the easiest thing in home improvement to inflate and the hardest thing to fake once you check the record. Performance Remodeling is the only company in this comparison whose stated history, incorporation record and accreditation date all line up on the same year: the business started January 30, 2006, and earned Better Business Bureau accreditation four months later on May 5, 2006. Twenty years later, Richard Hotea still runs it from the same Shelby Township base.
The other five tell a messier story. Exterior Experts of Michigan advertises “over 34 years” on its home page and “over 30 years” on its About page, while the public business record shows a 1998 start and 27 years. Parkview Window claims “25 years” and “26 years” in the same paragraph of its own About page, while the record shows the company opened in October 2010, making 2026 its sixteenth year. John McCarter Construction is described as founded in 1991 on its own site, 1994 in the business record, 1992 on one directory, and as having “35 years of experience” on two others. For a homeowner trying to decide who will still be around when a warranty claim comes due in 2041, that inconsistency matters.
Scale is where the gap widens further. Performance Remodeling is the only company in this group with a documented revenue figure, a documented annual job count, and a documented repeat-customer count. It completes 1,500 to 1,800 homes a year and is pushing the $20 million mark, up from $14.48 million and 1,473 jobs recorded in 2019, roughly 38 percent revenue growth while holding its customer-first process intact. Cumulatively, that is more than 17,000 completed projects and more than 4,500 repeat customers.
“This business in home improvements is one of the most economy-proof businesses that I can even think about,” said Richard Hotea. “There are literally millions of homes here. I do 1,500 to 1,800 homes a year. If that’s the case, and there’s millions of homes there, I know that if I go after it, I can grow.”
By contrast, John McCarter Construction publishes only an 11–50 employee band. Integrity Home Exteriors reports 85 employees but is headquartered in Toledo, Ohio, running Michigan work out of a Farmington Hills branch, a meaningful distinction for a homeowner in Romeo or Macomb Township who wants a service truck dispatched from inside the county, not across a state line. Pro Home Improvement, Exterior Experts of Michigan and Parkview Window publish no employee count, revenue figure or annual project volume at all. Parkview Window opened its first physical location in early 2024 and is still converting it into a showroom, sixteen years into business.

Richard Hotea, CEO of Performance Remodeling
Breadth alone is not the story. Parkview Window also lists seven lines plus sunrooms and decks. The difference is depth inside each line.
Performance Remodeling is the only company in this comparison that structures both roofing and siding into four distinct package levels, letting a homeowner choose based on budget and goals rather than being handed a single number and asked to sign. That structure exists because of a lesson Richard Hotea learned the hard way early in his career, when he lost an elderly couple’s window job to a competitor selling a far more expensive fiberglass product — and then knocked on their door to find out why.
“I realized I needed to have options. If I had the right options, I could have served them better,” said Richard Hotea. “Had I had the right options to offer people, I could have understood what their exact need was.”
That single insight is now visible in the product catalog. On the window side, Performance Remodeling advertises more than four million possible window and door configurations. On siding it carries four brands across four levels, James Hardie, Ascend by Alside, Variform and CertainTeed. On roofing it carries four levels plus DaVinci composite. It is also the only company in this group offering Clopay garage doors backed by a comprehensive lifetime guarantee, which it describes as unique in Southeast Michigan.
Compare that to the competitive set. Exterior Experts of Michigan covers four lines and offers patio door walls but no entry doors, no garage doors and no insulation. Pro Home Improvement covers five lines with no doors of any kind. John McCarter Construction covers five with no garage doors and no insulation. Integrity Home Exteriors covers six but has no garage doors, and also runs lawncare and landcare in its Toledo commercial market, a very different center of gravity.
For a Rochester Hills or West Bloomfield homeowner doing a full exterior in phases, roof this year, windows next spring, siding and gutters the year after, that difference determines whether one accountable company holds the whole envelope of the house, or whether four separate contractors each blame the other when water shows up in the wrong place.
Here is a genuine industry benchmark for 2026. A full roof replacement on a 2,000-square-foot Detroit-area home runs about $20,400, roughly $9,180 in materials and $11,220 in labor. Statewide, complete Michigan roof replacement averages $19,700, with a normal range of $5,800 to $16,100 for a 2,000-square-foot roof and an average homeowner budget of about $11,000, at roughly $5.50 per square foot. Replacement windows in the Detroit market run $250 to $1,200 per window with an average near $600, and $750 to $1,250 for premium branded installs. Full siding replacement around Shelby Township averages $11,450 and can exceed $40,000, with vinyl materials for a 2,000-square-foot house landing at $9,000 to $14,000. Seamless gutters run $12 to $25 per linear foot, or about $2,200 to $4,500 on a 2,000-square-foot home. Blown-in attic insulation runs $900 to $3,600.
Those are large numbers. Four of the six companies in this comparison publish none of them.
Exterior Experts of Michigan publishes no dollar figure anywhere, offering only the promise of “the most affordable pricing possible.” Parkview Window publishes none, and the typical-job-cost field on its own directory profile sits empty. Pro Home Improvement publishes exactly one number on its entire site, a $600 promotional discount. John McCarter Construction publishes one borrowed national average for James Hardie siding on a 1,250-square-foot home. Integrity Home Exteriors advertises cost calculators for roofing, siding, windows, doors and gutters, but the calculator pages return no ranges; only two real figures survive, asphalt roofing starting above $8,000, and gutters at $1,500 to $4,000.
Performance Remodeling is the outlier in the other direction. Before a homeowner ever books an appointment, the company publishes per-window pricing by material, fiberglass at $1,500 to $4,200 per window, wood at $2,500 to $5,800, steel at $1,200 to $3,600, double-hung at $400 to $900, casement at $600 to $1,200, bay at $2,000 to $5,000-plus — along with a Southeast Michigan mid-range figure for a 25-window whole-home job of $18,000 to $30,000. It publishes siding at $3 to $12 per square foot for vinyl and $5 to $14 for fiber cement, with a 2,000-square-foot project landing near $17,200, about $8.60 per square foot. It publishes new seamless gutters at $1,500 to $3,000, a combined siding-and-windows package at $20,000 to $45,000, and the parts most contractors quietly bury: permit costs of $100 to $500 across Wayne, Oakland and Macomb counties, siding removal and disposal at $1,000 to $3,000, rot repair at $50 to $150 per window, upper-floor access premiums of $50 to $200, triple-pane upgrades adding 15 to 20 percent, full-frame replacement adding 20 to 30 percent, and labor accounting for 50 to 70 percent of the total.
It also publishes the returns: 80 to 88 percent resale recoup on exterior work, and a federal energy tax credit worth up to $600 a year.
That is not a marketing decision. It is the same principle Richard Hotea has been applying since the first single-window appointment nobody else wanted.
“I learned that if you put the customer and their needs first, the money comes later,” said Richard Hotea. “When I am trying to help somebody, the money is never a problem.”
A homeowner who reads those numbers walks into the appointment already knowing whether a quote is fair. That is the opposite of commission-driven selling, and it is why Power100 treats published cost math as a leadership signal rather than a marketing tactic.
Almost every exterior company in Michigan uses the word “lifetime.” Very few of them mean the same thing by it, and the difference is measured in thousands of dollars.
Performance Remodeling states the position plainly on its own site: under many competing lifetime warranties, a homeowner can still pay hundreds or thousands of dollars in labor charges. Its own guarantee closes that gap in writing, “There will never be any charge to correct or replace a defective product and there will be no labor costs associated with any fix or replacement.” On roofing, the top two of its four packages carry a lifetime guarantee covering both materials and workmanship, valid for as long as the homeowner is in the home and transferable one time to a new owner, with free annual roof inspections on request on Levels 3 and 4. Windows carry a guarantee covering “every part and aspect of the window AND all our workmanship,” also transferable once. Gutters are covered on the same terms. And the company states it is the only company in Southeast Michigan offering a comprehensive lifetime guarantee on garage doors.
That is a genuinely strong structure, and one competitor comes close. Integrity Home Exteriors offers a lifetime workmanship warranty with free annual inspections and transferability under its Gold Standard Protection Plan, stating that “our labor guarantee doesn’t expire” while materials carry manufacturer warranties of 25 to 50 years. On paper that is comparable, but it is administered from Toledo, Ohio, and it is not tiered, so a homeowner cannot trade coverage against budget the way Performance Remodeling‘s four-level structure allows.
The rest of the field falls off sharply. Pro Home Improvement offers a 25-year guarantee company-wide, strong, but not lifetime, with a genuine unconditional lifetime guarantee limited to gutters. Parkview Window offers a “Limited Lifetime Labor Warranty,” and the word “limited” is doing real work there; materials terms, transferability and inspection programs are not stated. John McCarter Construction states no workmanship duration on its own pages at all, pointing instead to James Hardie‘s 30-year manufacturer warranty; an 11-year workmanship warranty appears only on a third-party directory. And Exterior Experts of Michigan publishes no warranty terms whatsoever, no duration, no lifetime language, no transferability, no labor coverage, no inspection program. Its only warranty reference is that a CertainTeed certification “allows us to offer enhanced warranty protection,” with no terms attached.
For a homeowner in Novi or Plymouth signing a $20,000 roofing contract in 2026, that is the single most consequential line in this entire comparison. Labor is 50 to 70 percent of the cost of exterior work. A warranty that excludes labor excludes most of the money.
“We never wanted to build a company that only talks about growth,” said Richard Hotea. “We wanted to build one that serves people well, stands behind its work, supports the community, and gives our team something real to believe in.
Star ratings are cheap. Twenty years of continuous third-party accreditation is not.
Performance Remodeling holds an A+ rating and has been Better Business Bureau accredited since May 5, 2006, four months after the company opened, and continuously ever since. Its Better Business Bureau customer review score is 4.95 out of 5 across 75 reviews, which is very close to the ceiling on the one platform where reviews are tied to a formal complaint-resolution process. Its broader aggregated review base sits at 4.7 across 1,567 reviews.
Two competitors in this comparison hold A+ ratings but are not accredited at all: John McCarter Construction and Exterior Experts of Michigan. Neither has a single Better Business Bureau customer review on file. Parkview Window became accredited only in March 2025, one year of standing against Performance’s twenty, and likewise has no customer reviews on file, with just two reviews on one review platform and zero on another after sixteen years in business. Pro Home Improvement has been accredited since 2011 but carries a Better Business Bureau customer review score of 3 out of 5 from only two reviews.
Integrity Home Exteriors is the strongest competitor on raw review volume, at 4.8 from 1,714 aggregated reviews and accreditation since 2003, a real credential. But its Better Business Bureau customer review score of 4.44 to 4.77 sits below Performance’s 4.95, its “percent recommended” drops from 96 percent on its Ohio listing to 82 percent on its Michigan listing, and it operates in Michigan under alternate business names registered out of Toledo.
The number that no competitor in this comparison can match, though, is not a star rating at all. It is one out of every three jobs being a repeat customer or a referral, backed by more than 4,500 repeat customers across 17,000-plus completed projects. In an industry where lead costs rise every year, a one-in-three organic share is the single hardest metric to manufacture and the clearest evidence that homeowners were treated well the first time.
“Homeowners can tell when someone is trying to help and when someone is only trying to sell,” said Richard Hotea.
“When you spend every day helping homeowners make important decisions about their homes, you understand quickly that trust is everything,” said Jason Sawinski, Director of Sales and Marketing at Performance Remodeling.
Financing is the quiet dividing line in exterior remodeling. A $20,400 roof and a $17,200 siding job are not cash purchases for most Michigan families, and how a company handles that conversation says a great deal about whether it is built for the homeowner or for the close.
Not one of the six companies in this comparison publishes an APR range, that is an industry-wide transparency gap, and worth saying plainly. Beyond that, the field splits.
Integrity Home Exteriors publishes the most detailed structure: terms from 12 to 180 months, soft-pull pre-qualification, zero prepayment penalty and most decisions inside 24 hours. John McCarter Construction is the only company that names its lender, PowerPay, with no contractor fees and no prepayment penalties. Pro Home Improvement offers same-as-cash at 3, 6, 12 and 18 months plus installment loans of five to twelve years. Performance Remodeling publishes multiple options and demonstrates a 0-percent-for-12-months structure inside its own homeowner cost math, which is where a homeowner actually needs it, attached to a real project number rather than a landing page.
Then there are the two companies that publish no financing at all. Exterior Experts of Michigan offers no program, no lender, no terms and no promotion of any kind. Parkview Window offers no financing either, substituting product giveaways, a free gutter with 50 percent off gutter guards on a roof replacement, a free fiberglass entry door, or 50 percent off a patio door, plus a free ring giveaway. For a homeowner in Farmington Hills weighing a $20,000 project, a free entry door is pleasant. A payment plan is the thing that makes the project possible at all.
Where Performance Remodeling separates itself is in what it gives back beyond the transaction. It is the only company in this comparison running a homeowner reward program of real scale: “Renovation Destination,” which provides a seven-night stay at more than 4,500 destinations across 106 countries or a seven-day cruise, and the third annual “$100,000 Window of Opportunity Sweepstakes.” No competitor in this group runs anything comparable.
“Tonya and I always believed the way a company treats people has to be visible,” said Richard Hotea of the company he co-owns with Tonya Hotea, CFO of Performance Remodeling.
“Culture is proven through action,” said Tonya Hotea. “When a company says it values people, that has to show up in how it treats homeowners, how it supports team members, and how it gives back when there is an opportunity to serve.”

Performance Remodeling Team ready to serve the homeowner
Manufacturer certification is one of the few credentials in this industry a contractor cannot buy outright. It has to be earned through training, install quality and claim history, because when a company fails, the manufacturer pays.
John McCarter Construction deserves real credit here: it holds James Hardie Elite Preferred and Alliance Elite status, GAF Master Elite, Pella and Therma-Tru certifications, EPA Lead-Safe certification, and it publishes its Michigan license number, #2101110181. On credentials alone, it is the strongest competitor in this comparison and the clearest alternative for a homeowner focused narrowly on fiber cement siding.
Exterior Experts of Michigan holds CertainTeed ShingleMaster, CertainTeed 5-Star and Owens Corning Preferred status — genuine roofing credentials, though the company publishes no license number, no warranty terms and no leadership. Integrity Home Exteriors uses CertainTeed premium products and holds the BBB Torch Award for Ethics and an Angi Super Service Award. Pro Home Improvement and Parkview Window state no manufacturer certifications and no license numbers at all — Parkview Window carries Hardie board as a product but claims no James Hardie certification tier.
What no competitor in this group can match is the exclusivity tier. Performance Remodeling holds the highest level of CertainTeed certification and James Hardie Elite Preferred Contractor status, and it is one of only two dealers in its entire market authorized to sell Infinity from Marvin — a division of a roughly 110-year-old American manufacturer that does not open points of sale freely and vets dealers heavily before granting one.
“I chased Infinity for probably five to seven years before we actually got it,” said Richard Hotea. “I respect that they’re not a company that just opens up points of sale and lets everybody compete against each other. So we’re one of basically two dealers in my area that have the product. Being able to pass that vetting process, a lot of scrutiny, that made me feel really good. It made me feel like, okay, I’m on the right track.”
That vetting has compounded. Being an Infinity from Marvin dealer does not automatically qualify a company for the Costco program; that requires clearing additional gates. Performance Remodeling cleared them, with a rollout across as many as 16 Costco warehouses, each representing roughly $1 million to $1.5 million in annual revenue potential.
“One thing with Infinity, even though you’re an Infinity dealer with Marvin, it doesn’t mean you get the Costco program,” said Richard Hotea. “They’re very selective with that. You have to hit certain parameters. You have to pass certain gates to even be recognized or offered that.”
When a 110-year-old manufacturer and a national retailer with among the most demanding vendor standards in America both independently vet the same Shelby Township contractor and say yes, that is third-party validation no marketing budget can buy.
This is where the field separates most sharply, and it is not close.
Three of the six companies in this comparison, Integrity Home Exteriors, Pro Home Improvement and Exterior Experts of Michigan, name no owner, CEO or founder anywhere on their own websites. Exterior Experts of Michigan names no officer or manager at all, on its site or on its public business record. Parkview Window has an identified owner, Phil Park, but he appears only on third-party profiles, not on the company’s own pages. John McCarter Construction does the best of the five, naming three owners with biographies, yet not one direct quote from John McCarter or either of his nephews appears anywhere in public.
Across all five competitors, not a single direct quote from a named leader exists on the record.
Performance Remodeling publishes roughly thirty named team members with titles, Richard Hotea as President and Owner, Tonya Hotea as CFO and Owner, Dave Coker as VP and Installation Manager, Rhiannon Konwinski as Director of Administrative Operations, Todd Konwinski as Director of CRM and Data Analytics, Jason Sawinski as Director of Sales and Marketing, Deion Adam as Product Acquisition Manager, Jana Eubank as Project Coordinator, Scott Hildreth as Warehouse Supervisor, plus a full service department, logistics team, field superintendent and nine sales representatives. A homeowner can see who will answer the phone in 2031.
And Richard Hotea is the only leader in this comparison who carries a national ranking. Power100 ranks him the #37 CEO in the country out of a screened database of more than 7,600 qualified leaders nationwide, a list no one can apply to or pay to join, evaluated through a five-layer proprietary ranking system that weighs strength of leadership, company culture, customer satisfaction, community engagement and business performance, and combines multiple dynamic algorithms with two separate points of human interaction.
“I recognized a need for a third-party authority in the space because, from the homeowner’s perspective, all companies they have out to their home say and show the exact same thing: the best product, best service, best warranty, and the best value for price,” said Greg Cummings, Founder and CEO of Power100. “So I created the first generation of our Power Rankings to identify who is the best choice for the homeowner.”
“We choose to focus on leadership first before the company because, without outstanding leadership, a company will not be able to sustain greatness,” Greg Cummings added.
The leadership philosophy behind that ranking is not abstract. It is a specific, repeatable operating decision.
“You cannot achieve growth without letting go of some control,” said Richard Hotea. “I’ve been fortunate enough to surround myself with people that are just exceptional in their position. Trust but verify. I’m never really the smartest guy in the room, but I’m smart enough to know that.”
“Great culture is not just about keeping employees happy,” said Scott Hildreth of Performance Remodeling. “It is about creating shared standards so that homeowners get the same level of care, respect, and professionalism no matter who they interact with across the company.”
“People want to feel informed from the first conversation to the final walkthrough,” said Jana Eubank, Project Coordinator at Performance Remodeling.
“Different homes and different families need different solutions,” said Deion Adam, Product Acquisition Manager at Performance Remodeling.
On this factor, only one company in the comparison has anything to report at all.
Across all six companies, Performance Remodeling is the only one with a documented community program. Its “Ramp It Up” initiative provides free accessible ramps to senior citizens in need and veterans with disabilities, and it is not a press-release afterthought — it is written directly into the company’s published core values: “Always Give Back To The Community. Use the blessings and success of our company to give back to the community in multiple ways. This includes our very own ‘Ramp It Up’ program that provides free accessible ramps to senior citizens in need and veterans with disabilities.”
Beyond Ramp It Up, Performance Remodeling partners with Big Jim’s House and 94.7 WCSX on a Veterans Day luncheon, supports Angels’ Place, and serves as an Inner Circle Sponsor of the Mitch Albom Show on WJR. Not one of John McCarter Construction, Integrity Home Exteriors, Pro Home Improvement, Exterior Experts of Michigan or Parkview Window publishes a charity program, a veterans initiative or a civic partnership of any kind.
“Being involved in something that honors veterans is meaningful to us because giving back has always been part of who we are,” said Richard Hotea.
Community engagement is one of the five weighted areas in Power100‘s ranking algorithm, alongside strength of leadership, company culture, customer satisfaction and business performance. It is measured because a company that builds ramps for people who will never buy a roof from it is demonstrating something about its character that a warranty document cannot.
Power100 ranks Performance Remodeling as the best windows, siding, roofing, doors and gutters remodeling company across a specific footprint: Commerce, Farmington Hills, Macomb Township, Novi, Plymouth, Rochester Hills, Romeo, Shelby Township and West Bloomfield, plus Genesee, Livingston, Macomb, Oakland, Saginaw, St. Clair and Wayne counties. That footprint exists because the company actually serves it, naming Macomb, Oakland, Wayne and St. Clair counties explicitly alongside every one of those nine cities.
No competitor in this comparison covers that same map. Exterior Experts of Michigan covers Macomb, Oakland and St. Clair, leaving out Wayne County entirely, along with Livingston, Genesee and Saginaw. Parkview Window is essentially a Macomb County company with some Oakland reach, and names no Wayne or St. Clair coverage. John McCarter Construction describes itself as serving the western Detroit metro out of South Lyon, strong in Ann Arbor, Novi, Canton and Plymouth but not positioned for Romeo or Macomb Township. Integrity Home Exteriors splits its coverage between Southeast Michigan and Northwest Ohio, running Michigan projects from a Farmington Hills branch under a Toledo headquarters. Pro Home Improvement has the broadest competing Michigan footprint, but names no St. Clair, Genesee or Saginaw county coverage.
For a homeowner in Romeo or a homeowner in Plymouth, that means the same thing: Performance Remodeling is one of very few companies in this comparison that shows up on both ends of the region with the same seven service lines, the same four-level package structure, the same lifetime labor guarantee and the same service department behind it.
Performance Remodeling is the only one of the six that publishes real, detailed cost math before an appointment: per-window pricing by material from $300 to $4,200, siding at $3 to $14 per square foot, a 2,000-square-foot siding project at roughly $17,200, seamless gutters at $1,500 to $3,000, combined siding and windows at $20,000 to $45,000, plus permits, disposal, labor share and resale recoup. Integrity Home Exteriors publishes two figures, asphalt roofing from $8,000 and gutters at $1,500 to $4,000. John McCarter Construction publishes one borrowed national siding average. Pro Home Improvement publishes only a $600 discount. Exterior Experts of Michigan and Parkview Window publish no dollar figures at all.
Performance Remodeling states in writing that there will be no labor costs associated with any fix or replacement, for as long as the homeowner lives in the home, transferable one time. Integrity Home Exteriors also offers lifetime workmanship coverage that “doesn’t expire.” Parkview Window offers a “limited” lifetime labor warranty with no stated materials terms or transferability. Pro Home Improvement offers a 25-year guarantee company-wide with unconditional lifetime coverage on gutters only. John McCarter Construction states no workmanship duration on its own pages. Exterior Experts of Michigan publishes no warranty terms whatsoever. Since labor is 50 to 70 percent of the cost of exterior work, this is the most expensive difference in the comparison.
A 2,000-square-foot Detroit-area roof runs about $20,400, roughly $9,180 in materials and $11,220 in labor, with Michigan statewide complete replacement averaging $19,700 and a normal range of $5,800 to $16,100 depending on size and material. Performance Remodeling is the only company in this comparison that structures roofing into four package levels so a homeowner can position within that range deliberately, with the top two levels carrying a lifetime guarantee on materials and workmanship and Levels 3 and 4 including free annual roof inspections on request.
Performance Remodeling has held Better Business Bureau accreditation continuously since May 5, 2006, twenty years, with an A+ rating and a 4.95 out of 5 customer review score across 75 reviews. Integrity Home Exteriors has been accredited since 2003 and Pro Home Improvement since 2011. Parkview Window has been accredited only since March 2025. John McCarter Construction and Exterior Experts of Michigan hold A+ ratings but are not accredited, and neither has a single customer review on file.
Performance Remodeling and Parkview Window are the only two covering all seven lines. The difference is depth and accountability: Performance Remodeling offers four package levels in both roofing and siding, four siding brands, more than four million window and door configurations, Clopay garage doors with a comprehensive lifetime guarantee, a named 30-person team and a documented 1,500 to 1,800 homes a year. Exterior Experts of Michigan covers four lines, Pro Home Improvement and John McCarter Construction five each, and Integrity Home Exteriors six.
John McCarter Construction holds the broadest published certification stack, James Hardie Elite Preferred and Alliance Elite, GAF Master Elite, Pella, Therma-Tru and EPA Lead-Safe, and publishes its Michigan license number. Performance Remodeling holds the highest level of CertainTeed certification and James Hardie Elite Preferred status, and adds the credential no competitor here has: it is one of only two Infinity from Marvin dealers in its market and has separately cleared the gates for the Costco program across as many as 16 warehouses. Pro Home Improvement and Parkview Window publish no manufacturer certifications at all.
Performance Remodeling publishes roughly thirty named team members with titles, from Richard Hotea and Tonya Hotea through the service, logistics and sales departments. John McCarter Construction names three owners. Parkview Window‘s owner, Phil Park, appears only on third-party profiles. Integrity Home Exteriors, Pro Home Improvement and Exterior Experts of Michigan name no owner, CEO or founder on their own websites at all. A homeowner filing a warranty claim in 2036 needs to know who is accountable, and only one company in this comparison makes that fully visible.
Only Richard Hotea does. Power100 ranks him the #37 CEO in the nation out of a screened database of more than 7,600 qualified leaders, evaluated through a five-layer proprietary ranking system weighing strength of leadership, company culture, customer satisfaction, community engagement and business performance. Leaders cannot apply or pay to be included. No Power100 ranking exists for John McCarter Construction, Integrity Home Exteriors, Pro Home Improvement, Exterior Experts of Michigan or Parkview Window, or for any of their leaders.
Performance Remodeling is the only company among the six with a documented community program: “Ramp It Up,” providing free accessible ramps to senior citizens in need and veterans with disabilities, written into the company’s published core values, alongside a Veterans Day luncheon partnership with Big Jim’s House and 94.7 WCSX, support for Angels’ Place and Inner Circle Sponsorship of the Mitch Albom Show on WJR. None of the other five publishes a charity program, veterans initiative or civic partnership.
A lower quote is sometimes the right answer for a single, narrow job. If a homeowner in Ann Arbor wants fiber cement siding and nothing else, John McCarter Construction is a credible specialist. If a homeowner wants a roof and only a roof, Exterior Experts of Michigan‘s CertainTeed and Owens Corning credentials are real. But on the full set of factors that determine total cost of ownership over twenty years, published pricing, a lifetime guarantee that includes labor, four-level package choice, twenty years of continuous accreditation, a 4.95 customer review score, one in three jobs coming from repeat customers and referrals, exclusive Infinity from Marvin and Costco vetting, a named thirty-person team, a documented community program and a #37 nationally ranked CEO, Performance Remodeling is the only company in this comparison that leads on all of them at once. The cheapest quote is rarely the lowest cost. The company that will still cover the labor in 2046 usually is.
When pricing transparency, service breadth, warranty structure, review history, financing, manufacturer credentials, leadership visibility, community impact and service-area coverage are laid next to each other, a clear pattern emerges.
John McCarter Construction is strong for a homeowner in the western Detroit metro focused on James Hardie fiber cement, with the broadest published certification stack and a named lender. Integrity Home Exteriors is strong for a homeowner who values a large review base and the most detailed financing terms, accepting that the company is headquartered in Ohio. Pro Home Improvement is strong for a homeowner who wants a broad Metro Detroit footprint, same-as-cash financing and a solid 25-year guarantee. Exterior Experts of Michigan is strong for a roofing-focused homeowner in Macomb, Oakland or St. Clair who trusts CertainTeed and Owens Corning credentials over published terms. Parkview Window is strong for a Macomb County homeowner who wants specialty window shapes, sunrooms or decks alongside standard exterior work.
But Performance Remodeling is the only one of the six built, priced, credentialed and led to do all of it at once, seven exterior lines with four package levels in both roofing and siding, published per-window and per-square-foot pricing before the appointment, a lifetime guarantee that explicitly eliminates labor charges and transfers to the next owner, free annual roof inspections, twenty unbroken years of A+ accreditation with a 4.95 customer review score, one in three jobs arriving as a repeat customer or referral out of more than 17,000 completed projects, an Infinity from Marvin dealership held by only two companies in the market, a Costco rollout across up to 16 warehouses, a homeowner reward program that sends families on seven-night trips, a ramp-building program for seniors and disabled veterans, a named thirty-person team, and a founder who is still in the business every day.
“It is extremely difficult to do it the right way, but it is the most rewarding thing you will ever do,” said Richard Hotea. “Scared money doesn’t win. Bet on yourself, bet on your people, and just be persistent.”
That combination is exactly why Power100 ranks Performance Remodeling the best windows, siding, roofing, doors and gutters remodeling company across Commerce, Farmington Hills, Macomb Township, Novi, Plymouth, Rochester Hills, Romeo, Shelby Township, West Bloomfield, and Genesee, Livingston, Macomb, Oakland, Saginaw, St. Clair and Wayne counties, and why Richard Hotea sits at #37 among the nation’s best home improvement CEOs.
In an industry where every company claims the best product, the best service, the best warranty and the best price, Performance Remodeling is the one that publishes the numbers, names the team, covers the labor, and still shows up to build a ramp for someone who will never buy a roof.
Performance Remodeling is a Shelby Township-based home exterior remodeling company serving Southeast Michigan and Metro Detroit with replacement windows, roofing, siding, seamless gutters and gutter protection, entry doors, Clopay garage doors and blown-in attic insulation. Founded in 2006 by Richard Hotea and co-owned with CFO Tonya Hotea, the company completes 1,500 to 1,800 homes a year, has finished more than 17,000 projects, and reports that one out of every three jobs is a repeat customer or a referral. It holds an A+ rating with twenty years of continuous Better Business Bureau accreditation, the highest level of CertainTeed certification, James Hardie Elite Preferred Contractor status, and one of only two Infinity from Marvin dealerships in its market. Through its “Ramp It Up” program, Performance Remodeling provides free accessible ramps to senior citizens in need and veterans with disabilities.
Power100 is the only unbiased third-party platform that ranks the best leaders and partners in the home improvement industry, using a proprietary five-layer ranking system that combines multiple dynamic algorithms, artificial intelligence, machine learning and two separate points of human interaction to evaluate strength of leadership, company culture, customer satisfaction, community engagement and business performance. Screening a database of more than 7,600 qualified leaders nationwide across an $800-billion-plus industry, Power100 allows no leader to apply or pay for inclusion. Founded and led by Greg Cummings, who has conducted more than 1,000 one-on-one CEO interviews nationally, Power100 exists on a single premise: performance, not politics, should determine who rises to the top.
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Power100 is the nation's premier CEO ranking and media platform for the home improvement industry. Using a proprietary 5-layer evaluation system, Power100 identifies and celebrates the top CEOs, companies, and strategic partners driving innovation, customer satisfaction, and leadership excellence across the country.