Kyle Erdman

Implement clear systems and processes early. Becca's immediate impact came from organizing chaos and creating structured approaches for everything from permits to social media.

Focus on niche profitability. The Erdmans found success by eliminating unprofitable services (siding, roofing) to concentrate solely on outdoor living, where they could be experts and profitable.

Utilize personality assessments like DISC for hiring. Tailor job ads and interview questions based on desired DISC profiles to attract and select candidates who fit the role and company culture.

Prioritize communication and transparency. The Erdmans attribute their successful work-life balance and strong business partnership to constant, open communication and addressing issues directly.

Continuously invest in team development and vision. Regular sales training, book clubs for leadership, and clear communication of company vision keep employees engaged and aligned.

Leverage financing as a sales tool. Actively selling financing options and framing costs in daily or monthly terms can make high-ticket services more accessible and appealing to clients.