Skip to content
POWER100
Join Free
Content

Why I Charge the Most—and Still Get the Job EVERY TIME!

📅 August 7, 2025 ⏱️ 51:45 🎤 Lance Bachmann, Steve Griggs

Chapters

Click to jump to section

  • 0:00
    Introduction to Steve Griggs
    Lance introduces Steve Griggs, a luxury landscape architect known for being the most expensive but consistently getting the job.
  • 0:33
    Steve Griggs' Business Model
    Steve explains his unique business model of designing projects and bringing in trade partners for execution, focusing on high-end outdoor living spaces.
  • 3:05
    Selling Projects, Not Time
    Steve and Lance discuss the importance of selling projects and outcomes rather than time, emphasizing the value of experience.
  • 7:50
    Scaling and Asset Building
    Lance advises Steve on scaling his business to create a sellable asset, suggesting duplication of his expertise and growth in his fencing company.
  • 10:12
    The 'George Fox' Method
    Steve shares the 'George Fox' method, illustrating how high-priced, quality work can lead to a desirable lifestyle with fewer, more profitable jobs.
  • 17:36
    Value of Long-Term Relationships
    Steve emphasizes the importance of long-term client relationships and providing exceptional service to high-end clients.
  • 28:10
    Fencing Business Growth
    Steve details how his fencing company, initially started for his own needs, has grown into a successful, scalable venture.
  • 34:09
    Why High-End Clients
    Steve and Lance discuss the benefits and myths of working with luxury clients, highlighting their desire for hassle-free, quality service.
  • 44:50
    Maintaining High Standards
    Steve underscores the importance of maintaining high standards in all aspects of his work, even for seemingly small details, to ensure client satisfaction.

Speakers

L
Lance Bachmann
Host
S
Steve Griggs
Landscape Architect

Key Takeaways

✦

Focus on selling the complete project and outcome, not time, to provide higher value and avoid hourly rate limitations.

✦

Differentiate your service by offering exceptional execution, as many competitors may have good ideas but lack the ability to implement them effectively.

✦

Cultivate long-term relationships with high-end clients by going above and beyond, even replacing un-warrantied items, to build trust and ensure repeat business.

✦

Consider diversifying into related, scalable businesses, like Steve's fencing company, that can generate revenue with less personal involvement and higher profit margins.

✦

Leverage marketing and branding (like writing a book or appearing on TV) to establish credibility and justify higher pricing in the luxury market.

✦

Streamline your business operations to keep overhead low, allowing for higher profit margins and the ability to focus on high-ticket projects.

✦

Do not be afraid to charge premium prices for premium service; identify your ideal client and cater specifically to their desire for quality and convenience, not just cost.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →