When Should You Stop Reinvesting in Your Business?

Before seeking external investments, ensure your current business is genuinely profitable and not just telling a story of reinvestment that masks poor financial performance.

For 'break-fix' home service businesses like garage door repair, focus on customer retention strategies (e.g., V-cards, annual check-ups) to prevent customers from forgetting you.

Instead of diversifying into new services during a recession, double down on excelling in your core offering and optimizing your marketing engine to outcompete others.

Recessions can be prime opportunities for growth if you understand your numbers and maintain an offensive marketing and business development strategy while competitors pull back.

Accurately calculate gross and net margins for individual services by identifying direct costs (cogs) and allocating overhead based on billable hours, to understand true profitability.