Using The Why Story Formula to Get Your Customers to Know, Like, and Trust You with Dennis Yu

The 'Why Story' formula gets customers to know, like, and trust you by relating to your audience — talk about mowing lawns and being allergic to grass, not about the year you made twenty million.

Most home service businesses spend on billboards, radio, TV and Facebook but neglect Google, where nearly everyone goes the moment they actually need something fixed.

Your existing reviews and testimonials are underused assets; the skill is figuring out which of them is the most powerful and amplifying it rather than buying new attention.

You don't need a production crew — pull out your phone and shoot a 15-second video, because most home services owners simply refuse to get on camera and that's the whole edge.

Positioning yourself as the pro who teaches — like posting millions of views on how to program a garage door opener — builds authority far cheaper than pure advertising.

Remarketing pixels on Google, Facebook and Twitter are easy to set up and let you follow people who already showed intent, yet most owners never implement them.

Accountability and incentives work best when there's shared skin in the game — a coach who is jointly responsible for the goal, or gift cards tied to completing real actions, drive follow-through.