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Using Continuous Improvement to Make Smarter Strategic Decisions with Chase Mullin

📅 February 5, 2026 ⏱️ 41:16 🎤 Jeffrey Scott, Chase Mullen

Chapters

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  • 0:00
    Continuous Improvement Journey
    Chase Mullin discusses his company's continuous evolution and strategic changes, including dropping hardscape services.
  • 0:36
    Dropping Hardscape Services
    Mullin explains his decision to drop hardscape services to better focus on core strengths and improve business returns.
  • 1:30
    Strategic Decision-Making
    Mullin details the strategic process behind eliminating hardscape and residential services to double down on profitable areas like commercial maintenance.
  • 3:09
    Impact of Strategic Changes
    Mullin shares the financial impact of his strategic decisions, showcasing significant revenue growth by pruning services.
  • 3:42
    System Audit and Aspire Cleanup
    Mullin elaborates on the necessity of deep-diving into business systems and conducting a major cleanup of their Aspire software due to growth.
  • 4:44
    Leadership and Continuous Learning
    Mullin reflects on his role as a CEO, the importance of leadership, team alignment, and his personal continuous improvement efforts.
  • 5:31
    CEO Role and Coaching
    Mullin discusses the unique challenges of a CEO role and his consideration of an executive coach for personal and professional development.
  • 6:10
    Future Growth and Markets
    Mullin outlines Mullen's future growth strategy, focusing on ideal customer alignment and expansion into smaller, less competitive markets.

Speakers

J
Jeffrey Scott
Host
C
Chase Mullen

Key Takeaways

✦

Regularly evaluate your service offerings to ensure they align with your core strengths and profitability goals; don't be afraid to drop services that don't yield optimal returns.

✦

Strategically outsource services like hardscaping to specialized contractors to manage costs, labor, and ensure quality, especially for high-volume or less complex projects.

✦

Conduct thorough P&L analyses that account for unmeasured time spent by indirect staff on various divisions, to get a true picture of each service's profitability.

✦

Perform periodic, deep audits of your business systems and software (e.g., CRM, ERP) to ensure data accuracy, proper process adherence, and optimal utilization, especially after significant growth.

✦

Prioritize continuous improvement by identifying and empowering a dedicated team or individual to oversee system health and process optimization.

✦

When expanding, target 'B-class' markets with less competition to gain a stronger foothold, attract talent, and introduce better service standards.

✦

As a leader, be proactive in seeking external support like executive coaching or peer groups (e.g., YPO) to challenge your perspectives and sharpen your strategic decision-making.

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