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Turning Pain & Addiction Into a $17M Multi-Trade Growth Engine

📅 January 13, 2026 ⏱️ 1:06:09 🎤 Chris, Will Staton

Chapters

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  • 0:00
    From Humble Beginnings to $17M
    The host introduces Will and his impressive achievement of growing a plumbing and HVAC business to over $17 million, highlighting his unique journey.
  • 0:28
    The Transformative Power of Trauma
    Will recounts the profound impact of losing his mother at age 13, leading to addiction, and how overcoming it instilled a relentless drive and work ethic.
  • 2:08
    Addiction to Business Acumen
    The discussion delves into how the resourcefulness and determination honed during addiction translated into sharp business skills like reading people and negotiating.
  • 3:24
    Scaling Challenges & Lessons Learned
    Will candidly shares the chaotic transition from new construction to residential service, including the struggles with implementing ServiceTitan and adding HVAC.
  • 4:17
    Rebuilding & Leadership Essentials
    The chapter focuses on the crucial steps Will took to fix operational issues in HVAC, emphasizing the importance of dedicated leadership, accountability, and clear expectations.
  • 5:05
    Strategic Growth Levers
    Will outlines the key strategies driving his company's growth, including a new second location, rigorous sales process management, and a robust marketing approach.
  • 5:53
    The Future: North Star & Legacy
    Will discusses his ambitious five-year goal of reaching $40 million in revenue and $8 million in EBITDA, reflecting on the importance of providing for his team.
  • 6:36
    A Mother's Pride
    The host asks Will to imagine what his late mother would say about the man he has become, leading to a poignant moment of reflection on his personal growth and achievements.

Speakers

C
Chris
Host
W
Will Staton
Owner, Statton Heating and Cooling and Plumbing

Key Takeaways

✦

Leverage past struggles: The resourcefulness and determination learned in overcoming personal adversity, like addiction, can be powerful assets in business, fostering resilience and problem-solving skills.

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Embrace extreme ownership: Take full personal responsibility for actions and business outcomes, as this mindset is crucial for growth and navigating challenges effectively.

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Prioritize strategic hiring: Build a team that genuinely buys into the company's vision and expectations; be transparent during recruitment about goals and accountability.

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Invest in continuous learning: Actively seek knowledge from industry experts, attend workshops, and ask questions to understand and implement best practices, even if it means admitting what you don't know.

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Master your metrics and processes: Understand key performance indicators (KPIs) like closing rates, average ticket, and cost per lead, and establish robust sales and marketing processes to ensure predictability and control.

✦

Commit to consistent marketing: Maintain a steady marketing spend, even during busy periods, to capture market share and sustain demand, rather than pulling back when busy.

✦

Cultivate membership programs: Develop strong membership programs and relationships with members to create recurring revenue and stability throughout the year.

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