Skip to content
POWER100
Content

The Real Cost of Home Service Acquisitions Nobody Talks About

📅 April 10, 2025 ⏱️ 43:13 🎤 Jack Carr, John Wilson

Chapters

Click to jump to section

  • 0:00
    Roofing vs. HVAC/Plumbing
    The hosts discuss why roofing seems simpler than HVAC or plumbing due to fewer operational complexities and a focus on lead and sale.
  • 2:02
    The Holco Model
    John explains the 'Holco' conference, focusing on growth via acquisition and incubating new businesses, and how his 'Owned and Operated' ventures align with a singular core problem.
  • 5:05
    Brand Loyalty & Services
    The hosts discuss how home services like roofing, used infrequently, struggle with brand loyalty compared to regular services like HVAC, and the potential for branding in the roofing industry.
  • 7:48
    Analyzing a Roofing Deal
    John and Jack dissect a roofing company listing with red flags like inflated cash flow and asking price, highlighting common misrepresentations in business sales.
  • 14:15
    Buy vs. Build
    They compare the cost of buying an existing business versus building one from scratch, questioning the value proposition of smaller acquisitions.
  • 16:47
    Another Roofing Deal
    The hosts examine a more realistically priced roofing company, discussing its financial metrics and the challenges of scaling old-school businesses.
  • 21:29
    Commercial Roofing & Relationships
    They analyze a commercial roofing company, noting its home-based operation and the importance of relationships over lead generation in that sector.
  • 23:26
    Tier 2 Industries
    The discussion pivots to the fascination with 'tier 2 industries' like generators or water filters, which offer specialized services without the full complexity of broader trades.

Speakers

J
Jack Carr
Host
J
John Wilson
Host

Key Takeaways

Be wary of acquisition listings that present rounded or inconsistent financial figures (e.g., "flat 3 million" revenue, "million cash flow"). Request detailed, verifiable numbers to avoid red flags.

Understand the distinction between EBITDA and Seller Discretionary Earnings (SDE); SDE can be manipulated with owner add-backs, making a business appear more profitable than it is, especially for higher-value acquisitions.

For businesses under $5 million, thoroughly evaluate if it's more cost-effective to "build" a similar operation from scratch rather than "buy" an existing one, considering startup costs for vehicles, marketing, and staffing.

Recognize the operational simplicity of certain home services; roofing, for example, often has a more streamlined lead-sale-fulfillment model compared to HVAC or plumbing, which involve more complex installations and warranty issues.

For commercial service businesses, strong owner relationships are often the primary asset; assess how much of that relationship capital transfers post-acquisition to avoid significant loss of clientele.

Consider the 'ecosystem' approach: building complementary services or businesses around your core offering can increase leverage and efficiency, similar to real estate agents' diverse ventures.

Leverage industry connections and peer groups for professional development and problem-solving; these networks can be invaluable shortcuts to growth and operational improvement.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →