Skip to content
POWER100
Join Free
Content

The Most Slept-On Business Model in Home Services

📅 June 5, 2025 ⏱️ 1:11:14 🎤 Jonathan, Lance Bachmann, Joel, Charles

Chapters

Click to jump to section

  • 0:00
    Introducing Go Nano
    Jonathan introduces Go Nano as the fastest-growing company in roof rejuvenation, also expanding into concrete and wood protection.
  • 1:45
    Go Nano Product Explanation
    Jonathan explains that Go Nano products extend the lifespan of roofs, making older shingles better than new ones in terms of impact, wind resistance, and pliability.
  • 4:18
    Dealer Network Growth
    Jonathan shares how Go Nano has grown to 270 dealers across the country and the process of finding the right fit for their network.
  • 5:41
    Key to Dealer Success
    Jonathan, Joel, and Charles discuss the common traits of successful Go Nano dealers, emphasizing coachability, understanding the grind, and self-assessment.
  • 8:32
    Starting a Roofing Business
    Lance shares his unique, low-cost approach to starting a roofing business by leveraging customer testimonials and subbing out work.
  • 9:39
    Vision for Go Nano's Future
    Jonathan outlines Go Nano's future plans, including developing new roofing materials, expanding into flat roofs, and prioritizing dealer support.

Speakers

J
Jonathan
Founder of Go Nano
L
Lance Bachmann
Host
J
Joel
Go Nano Operations
C
Charles
Go Nano Marketing

Key Takeaways

✦

Consider roof, concrete, and wood rejuvenation as high-margin service additions: Go Nano's approach to protecting and extending the life of existing structures offers significant profit potential with less labor and overhead than full replacements.

✦

Leverage innovative products for customer retention and future sales: The '100-year warranty' and 'deposit toward next roof' models create recurring revenue and lock in future replacement business.

✦

Embrace coachability and a willingness to learn: Successful dealers are those who follow proven strategies and are open to adapting to new methods, rather than relying solely on past experiences.

✦

Don't shy away from 'gorilla marketing' and direct sales: Even in the digital age, pounding the pavement and personal connections can generate substantial revenue, especially for new ventures.

✦

Build a diverse service offering to enhance company valuation: While specializing is good, having multiple service lines (e.g., roofing, siding, windows) or a future business pipeline increases attractiveness to investors.

✦

Focus on building a strong company culture with dedicated individuals: Prioritizing a positive work environment and hiring individuals who are passionate about the mission can lead to significant growth and reduced turnover.

✦

Continuously invest in research, data, and marketing: Even with a strong product, ongoing investment in R&D and brand visibility is crucial for long-term growth and market leadership.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →