Skip to content
POWER100
Content

The Growth Strategy Every Outdoor Living Pro Needs Right Now w/ Tanner Broughton from Firescapes

⏱️ 38:29 🎤 Joshua Gillow, Tanner Broughton
AUDIO EPISODE
The Growth Strategy Every Outdoor Living Pro Needs Right Now w/ Tanner Broughton from Firescapes
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Introduction to Firescapes
    Joshua Gillow introduces Tanner Broughton from Firescapes, discussing the business and its unique location in South Dakota.
  • 0:57
    Tanner's Journey in Landscaping
    Tanner shares his career path, starting at 14 and experiencing various aspects of the landscaping industry before founding Firescapes.
  • 6:01
    Firescapes' Specialization and Growth
    Tanner details Firescapes' focus on design-build outdoor living spaces and his strategy to expand to two crews by next year.
  • 8:08
    Bottleneck and Systems Importance
    Tanner identifies himself as a bottleneck and highlights the critical need for implementing robust systems and standard operating procedures for growth.
  • 17:36
    Entrepreneurial Roles and Identity Crisis
    Joshua explains the 'visionary, implementer, technician' framework from Gino Wickman's book 'Traction' and how owners often face identity crises when delegating.
  • 23:15
    Building Trust and Discipline
    Joshua emphasizes that business growth is tied to the owner's personal growth, trust, and discipline, linking it to self-control and honesty.
  • 37:37
    Trusting Others and Delegation
    Joshua discusses the difficulty owners have in trusting others and the importance of self-trust to effectively delegate and empower teams.
  • 42:00
    Student, Teacher, Observer Model
    Joshua introduces the 'student, teacher, observer' model for effective training and delegation, helping owners remove hats and empower their teams.
  • 45:36
    Hiring Strategy for Growth
    Tanner asks Joshua about initial steps for owners looking to grow, and Joshua advises identifying one's gifting and hiring to fill the other essential roles.
  • 49:29
    Hardscape Paradise Event
    Tanner shares the inspiration and vision behind the Hardscape Paradise event in Cancun, highlighting its unique blend of education, networking, and vacation for outdoor living professionals.

Speakers

J
Joshua Gillow
Host
T
Tanner Broughton
Firescapes

Key Takeaways

✦

Recognize yourself as a potential bottleneck in your business and focus on implementing robust systems and standard operating procedures to enable scalable growth.

✦

Identify your core strengths and passion (e.g., visionary, implementer, technician) and strategically hire to fill the roles you are not best suited for, ensuring all key business functions are covered.

✦

Cultivate self-trust through discipline and honesty; this foundational trust in yourself will enable you to effectively trust and empower your team members.

✦

Utilize the 'student, teacher, observer' training model to develop your team, ensuring deeper understanding and application of skills, which allows you to delegate more effectively.

✦

Seek out unique industry events like Hardscape Paradise that combine professional development with opportunities for relaxation and networking, providing tax write-offs and valuable connections while escaping seasonal downtime.

✦

Embrace the 'growing pains' that come with business expansion, understanding that tripling revenue doesn't automatically mean tripling profits, but bigger problems are a natural part of progress.

✦

Be transparent with your team about your long-term vision for the company; aligning employee goals with business goals fosters loyalty and growth.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →