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The Fortune Is In The Follow-Up: Email Marketing That Actually Closes Deals

📅 April 10, 2026 ⏱️ 17:30 🎤 Jack Jostes, Robert Felton, Jeff Adam

Chapters

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  • 0:00
    The Follow-Up Advantage
    Discover why consistent follow-up is the key to winning sales in the landscaping industry, especially through email.
  • 0:12
    Email Marketing's ROI
    Understand why email marketing offers a high return on investment and is often underutilized by landscape companies.
  • 0:28
    Message and Formatting
    Learn how adjusting your email message and formatting, especially for mobile devices, can significantly increase conversion rates.
  • 0:45
    Weekly Progress Updates
    Explore the highest ROI email type: weekly progress updates for current clients to reduce anxiety and build trust.
  • 0:49
    Spear Emails for Engagement
    Learn about 'spear' emails (short, personal, expecting a reply) for targeted follow-ups with leads who have gone quiet.
  • 0:56
    Goodwill Emails
    Understand the power of 'goodwill' emails that offer helpful advice to clients, building trust before selling.
  • 1:08
    Jeff's $350K Story
    Hear a compelling story from a landscape business owner who generated over $350,000 in new business from a simple email campaign.
  • 1:22
    Done Beats Perfect
    Reinforce the idea that getting an email out, even imperfectly, is more effective than waiting for a perfect campaign.

Speakers

J
Jack Jostes
Host
R
Robert Felton
Director of Client Strategy
J
Jeff Adam

Key Takeaways

✦

Prioritize follow-up: Most landscape companies don't, so making it a priority gives you a significant edge.

✦

Utilize email for efficiency: Email allows you to reach many clients with little effort and high ROI, making it ideal for busy periods.

✦

Optimize for mobile: Ensure your emails are easy to read on mobile devices by using short paragraphs and clear formatting.

✦

Implement weekly progress updates: For ongoing projects, send regular updates to current clients to reduce their anxiety and foster positive reviews/referrals.

✦

Use 'spear' emails for dormant leads: Send short, personal emails to past leads to re-engage them and remind them of your services.

✦

Build goodwill with helpful content: Send emails with useful tips (e.g., freeze warnings, pest advice) to build trust before directly selling.

✦

Don't wait for perfection: "Done beats perfect" – start sending emails with what you have (QuickBooks, contact forms) rather than delaying for an ideal setup.

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