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Superpro Podcast #89: Building the Electric Growth Machine – Rey Guedes

📅 December 16, 2025 ⏱️ 32:08 🎤 Roland Ligtenberg, Ray Gues

Chapters

Click to jump to section

  • 0:00
    R&J Brothers Electric
    Ray introduces R&J Brothers Electric, sharing its origins and how he entered the electrical trade 13 years ago.
  • 0:26
    Early Struggles & Growth
    Ray details his early career, including freelancing during a recession and working multiple jobs to build his business, eventually bringing in his brother Juan.
  • 0:58
    Generators & Expansion
    Ray explains his strategy for future growth, including expanding into generator installations and maintenance to create recurring revenue.
  • 1:22
    Hiring & Training Employees
    Ray discusses his approach to hiring and training, focusing on finding charismatic individuals and maintaining high service standards through ride-alongs and monthly meetings.
  • 2:19
    Marketing & Customer Feedback
    Ray shares his marketing tactics, including using door hangers during slow seasons and leveraging customer reviews to improve service and build rapport.
  • 2:58
    Leveraging House Call Pro
    Ray highlights how House Call Pro, especially its automation features like estimate follow-ups and GPS tracking, has significantly contributed to his business's growth and efficiency.
  • 3:30
    Continuous Learning
    Ray emphasizes his commitment to continuous learning through seminars, podcasts, and business coaching, advocating for an open-minded approach to innovation.

Speakers

R
Roland Ligtenberg
Host — co-founder of House Call Pro
R
Ray Gues
owner and founder of R&J Brothers Electric

Key Takeaways

✦

Prioritize continuous learning and skill development: Attend seminars, listen to industry podcasts, and consider business coaching to stay innovative and overcome growth plateaus. Ray's example of attending a landscape lighting seminar, despite initial skepticism, expanded his service offerings and revenue streams.

✦

Invest in customer service and experience: Focus on training employees to be charismatic, honest, and communicative. Ray's practice of ride-alongs and emphasizing transparency with customers, even when mistakes occur, builds trust and leads to positive reviews and repeat business.

✦

Implement strategic marketing during slow periods: Develop targeted marketing strategies for off-peak seasons, like Ray's use of door hangers to introduce his business to neighbors while working on nearby projects, rather than waiting for business to pick up naturally.

✦

Utilize technology for efficiency and follow-up: Leverage field service management software (e.g., House Call Pro) to automate tasks like estimate follow-ups and appointment reminders. Ray's experience shows how automated follow-ups convert leads that might otherwise be lost due to customer busy schedules.

✦

Foster a culture of learning from mistakes: Encourage employees to share and learn from their mistakes in a non-judgmental environment. Ray's monthly shop meetings, where he shares both successes and failures, create a safe space for growth and prevent recurring errors.

✦

Diversify service offerings for recurring revenue: Explore complementary services that align with your core business to create new revenue streams and build customer loyalty. Ray's plan to expand into generator installations and maintenance is a prime example of generating ongoing service work.

✦

Harness the power of online reviews and visual content: Actively encourage customers to leave reviews, and if possible, upload pictures of your work. Ray's focus on accumulating hundreds of 5-star reviews with visual proof enhances his company's credibility and search engine visibility, essentially "future-proofing" his business.

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