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Stop Wasting Ads: Use This Call Board Secret Instead

📅 December 11, 2025 ⏱️ 28:12 🎤 Chad Peterman, Katie Donovan, Matt Murray

Chapters

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  • 0:00
    Introduction to the Podcast
    Chad Peterman introduces the podcast and his collaboration with Camp Digital to advance the home services industry through marketing insights.
  • 0:35
    Introducing Katie and Matt
    Katie Donovan, CEO of Camp Digital, welcomes Matt Murray, CMO and Head of Innovation at Peterman Brothers, as her guest.
  • 3:43
    Matt's Background and Peterman Growth
    Matt discusses his digital marketing background and how he joined Peterman Brothers when they were much smaller, highlighting their exponential growth.
  • 6:38
    Early Challenges and Alignment
    Matt explains that an early challenge was aligning processes and data, moving from a multi-family new construction focus to 100% residential.
  • 8:26
    Transparent Communication and Cost Per Call
    Matt shares how transparency, even with CSRs about the cost per call, helped employees understand the value of their work.
  • 10:11
    Post-COVID Pullback and Efficiency
    Matt reflects on the challenges of the post-COVID pullback and how it pushed the company to become more efficient and realize their strengths.
  • 13:43
    Pride in the Peterman Brand
    Matt expresses pride in the rapid development and recognition of the Peterman Brothers brand, which was rebranded in 2021.
  • 17:18
    Overcoming Obstacles: COVID Pullback
    Matt identifies the COVID pullback as the biggest obstacle, which led to a complete reimagining of marketing and operations, improving conversion rates.
  • 22:04
    Staying Ahead with Innovation
    Matt discusses his role in innovation and IT, emphasizing quick execution, testing new AI tools, and being agile to stay ahead in digital marketing.
  • 25:37
    Key Trend: Aggregators and AI Outbound
    Matt highlights the use of aggregators for new install leads and AI for outbound calls, leading to a 15% booking rate lift by acting like a 'crazy ex-girlfriend'.

Speakers

C
Chad Peterman
Host
K
Katie Donovan
Host — CEO of Camp Digital
M
Matt Murray
CMO and Head of Innovation at Peterman Brothers

Key Takeaways

✦

Align your vision and processes across all departments, from leadership to customer service representatives, to ensure everyone understands and works towards common goals.

✦

Be transparent with your team about key metrics, such as lead acquisition costs, to foster a sense of ownership and improve how employees handle customer interactions.

✦

Continuously evaluate and optimize your operations; strong operational efficiency can significantly boost marketing ROI, even if marketing efforts remain consistent.

✦

Prioritize brand building, as a strong and recognized brand enhances the effectiveness of all marketing efforts and builds trust in the market.

✦

Embrace an agile approach to marketing and technology, quickly testing new tools and strategies (like AI for outbound calls) and being willing to adapt if they don't work.

✦

Ensure rapid response to customer inquiries (speed to lead) across all channels, as customers in emergency services will move on quickly if their needs aren't met promptly.

✦

Foster a leadership style that trusts employees, macro-manages rather than micro-manages, and focuses on removing roadblocks, creating a positive and productive work environment.

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