#ROOFWARZ Roofing Competitors Marketing Together!? Indy Roof Company | Gladiator Roofing

Two direct competitors in the same market can co-market: Indy Roof and Gladiator's public #RoofWarz pranks create a buzz and attention that out-performs traditional advertising ('attention equals money').

There are 'plenty of roofs' - every building has one and they all wear out - so a competitor winning an account you never would have talked to isn't taking bread off your table.

Insecurity, ego, and fear of losing commission-based salespeople are what make the roofing industry so gated and cutthroat, especially in storm-chasing environments.

Friendly competition between owners works like a sales contest - it keeps both companies pushing, and sharing intel means two heads scale far faster than one.

Ask questions without ego: Aaron credits reaching out, meeting people for lunch, and taking a little from everyone he talks to as the reason he scaled so fast coming from outside the industry.

Build reputation actively from day one - ask every customer for reviews, build Google My Business, post across Facebook/Instagram/LinkedIn, and build realtor relationships for instant credibility.

Both companies scaled straight through the 2020 shutdown by pivoting to virtual and contactless inspections and heavy social-media marketing when door-knocking wasn't possible.

You're either growing or shrinking - never stop learning, because social media and the market look completely different every couple of years.

To find your own accountability partner, be genuine and give as much as you receive; collaboration events like Revolt (23 owners) deliver nuts-and-bolts tactics you can implement immediately.