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Power100 PowerChat with Samantha McGuinness

📅 September 2, 2026 ⏱️ 37:18 🎤 Greg Cummings, Samantha McGuinness

Chapters

Click to jump to section

  • 0:00
    Introduction and Guest Overview
    Greg Cummings introduces Samantha McGuinness and the focus on field marketing.
  • 2:00
    Importance of Field Marketing
    Discussion on why field marketing is crucial for contractors.
  • 5:00
    Common Mistakes in Marketing Programs
    Identifying where companies go wrong in their marketing efforts.
  • 10:00
    Qualifying Leads Effectively
    Strategies for qualifying and setting appointments in field marketing.
  • 15:00
    Leadership and Growth Mindset
    The role of leadership and mindset in successful marketing programs.

Speakers

Greg Cummings
Greg Cummings
Host
S
Samantha McGuinness
Guest

Key Takeaways

✦

Invest in a robust field marketing program to enhance profitability.

✦

Ensure your marketing team is well-trained to qualify and set appointments on the spot.

✦

Hire the right people for face-to-face marketing roles to maximize effectiveness.

✦

Adopt a growth mindset to successfully implement new marketing strategies.

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