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Power100 Interview with Terri Kruse | ABCs College of Knowledge

📅 May 19, 2025 ⏱️ 2:50 🎤 Terry Kruse

Chapters

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  • 0:00
    Seeking New Knowledge
    Terry Kruse attends ABC College of Knowledge to stay updated on technology and differentiate her business from competitors.
  • 0:35
    2025 Business Goals
    Her main goals for 2025 include focusing on premium, permanent products like metal and PVC roofing, and new siding technologies.
  • 0:12
    Defining Small Business
    Terry defines a small business as one with big capacity but a warm, family-like approach, aiming for growth while maintaining this ethos.
  • 0:42
    ABC's Impact on Growth
    ABC has been instrumental in supporting her company's growth as a minority-owned business, especially in promoting women in construction.
  • 0:18
    Inspiring Women in Construction
    Terry is passionate about inspiring more women and young people to join the construction industry, highlighting its wealth-building opportunities.

Speakers

T
Terry Kruse
founder and CEO of Lady on the Roof

Key Takeaways

Prioritize continuous learning and adopt new technologies to stay competitive and differentiate your business in the home improvement industry.

Focus on offering premium, permanent products like metal and PVC roofing, and advanced siding materials to attract and retain clients seeking long-term solutions.

Cultivate a 'big capacity, warm family handshake' business model to grow while maintaining a strong, personal connection with clients and employees.

Actively seek out opportunities to support and collaborate with organizations that champion minority and women-owned businesses in construction.

Recognize and promote the significant wealth-building opportunities available in the home improvement industry, especially to attract a new generation of talent.

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