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Power100 Interview with Terri Kruse | ABCs College of Knowledge

📅 May 19, 2025 ⏱️ 2:50 🎤 Terry Kruse

Chapters

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  • 0:00
    Seeking New Knowledge
    Terry Kruse attends ABC College of Knowledge to stay updated on technology and differentiate her business from competitors.
  • 0:35
    2025 Business Goals
    Her main goals for 2025 include focusing on premium, permanent products like metal and PVC roofing, and new siding technologies.
  • 0:12
    Defining Small Business
    Terry defines a small business as one with big capacity but a warm, family-like approach, aiming for growth while maintaining this ethos.
  • 0:42
    ABC's Impact on Growth
    ABC has been instrumental in supporting her company's growth as a minority-owned business, especially in promoting women in construction.
  • 0:18
    Inspiring Women in Construction
    Terry is passionate about inspiring more women and young people to join the construction industry, highlighting its wealth-building opportunities.

Speakers

T
Terry Kruse
founder and CEO of Lady on the Roof

Key Takeaways

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Prioritize continuous learning and adopt new technologies to stay competitive and differentiate your business in the home improvement industry.

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Focus on offering premium, permanent products like metal and PVC roofing, and advanced siding materials to attract and retain clients seeking long-term solutions.

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Cultivate a 'big capacity, warm family handshake' business model to grow while maintaining a strong, personal connection with clients and employees.

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Actively seek out opportunities to support and collaborate with organizations that champion minority and women-owned businesses in construction.

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Recognize and promote the significant wealth-building opportunities available in the home improvement industry, especially to attract a new generation of talent.

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