Skip to content
POWER100
Content

Plumber Broke World Record For Sales (here’s how)

📅 May 22, 2026 ⏱️ 1:29:45 🎤 Jered Williams, Jeff Cronin

Chapters

Click to jump to section

  • 0:00
    The $8 Million Plumber
    Jeff Cronin discusses his world-record achievement of selling $8.4 million in plumbing services in one year.
  • 1:51
    Maintenance Call Sales
    Jeff explains his approach to selling during maintenance calls, focusing on proactive problem-solving and offering financing options.
  • 3:31
    Rethinking Sales Training
    Jeff critiques traditional plumbing sales training, advocating for a more adaptable, customer-centric approach over rigid scripts.
  • 4:00
    Pre-Call Strategy
    Jeff details his strategy for making initial contact with customers before arriving, setting a courteous and professional tone.
  • 5:08
    Uncovering Customer Needs
    Jeff describes how he uncovers the underlying problems and history of a plumbing issue by asking targeted questions.
  • 8:10
    Presenting Options and Pricing
    Jeff explains his method of presenting solutions, starting with the most comprehensive option and utilizing visual aids and financing.
  • 9:04
    Training Philosophy
    Jeff shares his training approach, focusing on short, impactful sessions and practical, on-the-job coaching through ride-alongs.
  • 11:28
    Overcoming Sales Objections
    Jeff discusses common sales objections and how he addresses them by challenging technician mindsets and emphasizing the value of their work.
  • 14:30
    Career Longevity and Evolution
    Jeff reflects on his transition from field plumber to sales trainer, highlighting the importance of adaptability and continued growth in the industry.

Speakers

J
Jered Williams
Host
J
Jeff Cronin
$8 Million Plumber

Key Takeaways

Prioritize pre-call communication by calling the customer with an ETA and an open invitation for questions to establish trust and gather information proactively.

During maintenance calls, frame your inspection as a 'formality' and ask if there are any existing concerns, then offer financing to make expensive solutions more accessible.

When faced with a drain clog, always aim to run a camera after snaking to diagnose the root cause, rather than just clearing the immediate blockage.

Present solutions in a 'good, better, best' format, starting with the most comprehensive (and expensive) option, and use visual aids like diagrams to clarify the scope of work.

Don't let sales scripts dictate your approach; instead, focus on asking open-ended questions that allow the customer to reveal their needs and objections naturally.

Address customer skepticism about pricing by openly acknowledging that plumbing services are expensive, and focus on the value and long-term benefits of the proposed solutions.

Challenge your technicians' 'scarcity mindset' by showing them that every call, regardless of its initial perception, presents an opportunity to deliver value and secure a sale.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →