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Mountain Biking Leadership & Atmospheric Growth at Good Earth Landscape

📅 October 17, 2025 ⏱️ 36:17 🎤 Jim Cali, Chris Psencik, Jeff Margles, Jason New

Chapters

Click to jump to section

  • 0:00
    Embracing the Environment
    Jeff introduces Good Earth Landscape's philosophy of appreciating their spectacular work environment despite hard work.
  • 0:34
    Roots of Success Introduction
    Jim Callai introduces the podcast and McFarland Stanford, highlighting their mission to coach landscape businesses.
  • 1:42
    Good Earth's Growth Trajectory
    Jeff details Good Earth Landscape's revenue growth from $1.7 million to nearly $9 million in five years.
  • 2:01
    Challenges in Landscape Industry
    Jeff compares the landscape industry to other service businesses, noting unique sensitivities and the challenge of professionalizing a technician-driven field.
  • 2:45
    Hiring in Roaring Fork Valley
    Jeff discusses the extreme cost of living and housing challenges in their desirable market, impacting talent acquisition.
  • 3:30
    Building Company Culture
    Jeff explains how Good Earth fosters a strong, team-oriented culture through cookouts, mountain biking, and cross-cultural connections.
  • 4:42
    Passion for the Industry
    Jeff shares his evolving appreciation for landscaping's design and environmental enhancement, as well as the opportunity to create careers for employees.

Speakers

J
Jim Cali
Host — principles and coaches of McFarland Stanford
C
Chris Psencik
Host — partner at Mcfall and Stanford
J
Jeff Margles
Owner, Good Earth Landscape
J
Jason New
Host — co-founder and principal at McFarland Stanford

Key Takeaways

✦

Prioritize quality of life for your team; it fosters loyalty and dedication, especially in high-cost-of-living areas.

✦

Proactively build a strong company culture through team-building activities, recognizing that employees are your most important asset.

✦

Even if you're not a green industry expert, a strong business foundation (finance, operations, accountability) is crucial for growth.

✦

Be prepared to adapt and reinvent processes as your business scales; what works at $1M won't work at $10M.

✦

Leverage local networks and advisors who understand your market's unique dynamics to navigate challenges and growth opportunities.

✦

Invest in leadership training, even subtly, by empowering team members with responsibilities like planning and communication.

✦

See beyond the 'labor' aspect and strive to create career paths, not just jobs, to uplift employees and build a stable workforce.

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