Mastering Marketing for Home Service Business Success with Matt Jones and Tommy Mello

Most tradespeople do amazing work but never tell their story — your website is a marketing tool, and helping customers see (and share) what you actually do is half the battle.

Go local and micro-targeted: build a resource of small project pages for each service area, then push that content out to your database — Google rewards hyper-local relevance.

If you want to grow, you have to invest in marketing — but treat it as a 6-12 month strategy inside a whole "digital ecosystem," not a single ad you flip on and off.

Keep score: call tracking, close rate, and knowing your numbers tell you whether marketing is actually working — most owners can't say if they're winning or losing.

Don't compete on price, sell on value: if you're closing deals and charging what your quality is worth, don't cut marketing — the guy who's always the cheapest is booked out and broke.

The cheapest lead is the one you already have — mine your existing database of past customers with regular email/text before spending more on strangers, and use vendor co-op dollars as low-hanging fruit.

Fix the holes before you scale spend — bad employees, weak morale, a leaky sales process — because pouring marketing into a broken business just does more of what already doesn't work.