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Interview with Angelique Robb, Founder & Owner of SYNKD Media

⏱️ 30:32 🎤 Robert Clinkenbeard, Angelique Robb
AUDIO EPISODE
Interview with Angelique Robb, Founder & Owner of SYNKD Media
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Chapters

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  • 0:00
    From Oil to Landscaping
    Angelique Robb introduces her background, transitioning from drilling engineer in the oil industry to founding a landscape design and construction company.
  • 1:42
    First Landscape Project
    Angelique recounts her first personal landscape project, a two-level deck and patio, which ignited her passion for the industry.
  • 4:18
    Scotland Landscape Business
    Angelique shares her experience starting a design and build company in Aberdeen, Scotland, focusing on problem-solving in challenging climatic conditions.
  • 9:26
    SYNKD Media Rebranding
    Angelique details the process and motivation behind rebranding her magazine and event company to SYNKD Media, aiming to bridge industry gaps in the US.
  • 15:30
    Industry Collaboration & Challenges
    Angelique and Robert discuss the importance of collaboration, overcoming scarcity mindsets, and the challenges of knowledge sharing across different states and associations in the landscape industry.
  • 29:42
    New Products & Sustainability
    Angelique highlights the significance of new products like porcelain pavers and permeable hardscaping in driving innovation and sustainability in landscape design.
  • 45:00
    Contacting SYNKD Media
    Angelique provides information on how listeners can learn more about SYNKD Media, its events, and ways to connect with her and her team.

Speakers

R
Robert Clinkenbeard
Host
A
Angelique Robb
Founder & Owner of SYNKD Media

Key Takeaways

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Embrace a problem-solving mindset: Apply engineering-like approaches to managing projects, budgets, and subcontractors for landscape projects, similar to complex oil industry operations.

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Don't be afraid to innovate and experiment: Like Angelique's first DIY deck, tackle new challenges and learn from 'could have done better' moments to continuously improve your craft.

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Actively seek out new materials and technologies: Stay informed about game-changing products like porcelain paving and permeable hardscaping, which can offer new design possibilities, durability, and cost efficiencies.

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Prioritize continuous learning and collaboration: Engage with industry publications, events, and peers to understand different disciplines and new approaches, even from non-competitors, to elevate your service and differentiate your company.

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Consider the long-term impact of your projects: Look beyond immediate results to how materials and designs will perform in 10-20 years, especially concerning environmental factors like water management and root health, to ensure lasting quality and reputation.

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Overcome the scarcity mindset: Share knowledge and collaborate with other contractors, as there's ample work for everyone, and collective growth can lead to 1+1=5 outcomes, opening doors to bigger projects and better practices.

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Evaluate the benefits of sustainable practices: Investigate the data and real-world impact of changes like switching to battery-powered equipment or implementing stormwater management solutions to attract new clientele and enhance your market position.

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