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Instagrahamski: Masonry on the Move Pursuing Creativity

⏱️ 1:02:57 🎤 Michael Pletz, Gram
AUDIO EPISODE
Instagrahamski: Masonry on the Move Pursuing Creativity
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Chapters

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  • 0:00
    Introduction to Graham's Work
    Michael introduces Graham, a masonry specialist known as Instagrahamski, and previews the episode's topics including his global experiences and unique horror stories.
  • 0:03
    Early Masonry Career
    Graham recounts his start in masonry from a summer job at a brickyard, networking with local masons, and his formal education in English and Social Science.
  • 0:07
    Starting His Own Business
    Graham discusses starting his masonry company, Stone Wall or Zach, in 2008 amidst an economic crash, the challenges of finding work, and the importance of strong relationships.
  • 0:13
    Global Masonry Experiences
    Graham details his experiences doing masonry in Hawaii with lava rock, in Northern California dealing with wildfires and seismic building codes, and his current venture into Spain with unique stone work.
  • 0:19
    Adapting to New Techniques
    Graham explains how he learns new building techniques in different regions, from New England's winter challenges to California's seismic requirements and the unique stone work in Mallorca.
  • 0:25
    Building Relationships & Instagram
    Graham attributes much of his success to personal relationships cultivated through travel and his use of Instagram as a platform to connect with clients and other professionals.
  • 0:32
    Love for Masonry as Art
    Graham reflects on his evolving love for masonry, viewing it as a creative outlet that allows him to work with natural elements like rocks and pebbles, and his appreciation for its artistic aspects.
  • 0:48
    The Value of Trades
    Graham discusses the increasing value and recognition of skilled trades, highlighting the supply and demand dynamics and the shift from pushing everyone towards college.
  • 0:53
    Managing Client Expectations
    Graham shares his approach to managing client expectations for custom masonry projects, emphasizing communication, understanding client needs, and basic professional conduct.
  • 1:52
    Horror Stories & Lessons Learned
    Graham shares a horror story involving a miscalibrated laser and pouring 50 yards of concrete incorrectly, emphasizing the importance of diligence and avoiding cockiness.

Speakers

M
Michael Pletz
Host
G
Gram
Masonry Specialist

Key Takeaways

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Cultivate strong personal relationships within the industry; they are invaluable for networking, finding work, and mutual support, especially during economic downturns.

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Be adaptable and willing to learn new techniques based on location-specific challenges, such as building in cold climates, seismic zones, or with unique local materials.

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Utilize platforms like Instagram to showcase your work, connect with other professionals, and potentially secure new projects or collaborations, but don't solely rely on it for lead generation.

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Treat estimates as legally binding contracts; detailed proposals can differentiate you from competitors and instill client confidence, even if your price is higher.

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Manage client expectations through clear communication, understanding their vision, and providing creative solutions, especially when working with existing materials or custom designs.

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Avoid overextending your business too quickly; sometimes, staying small and focusing on quality work, even with higher taxes, is more fulfilling than rapid growth that leads to management headaches.

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Prioritize basic professionalism: show up on time, communicate effectively, and make clients feel valued. These simple actions build trust and strong client relationships.

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