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Ingaged | What Makes or Breaks Software Adoption

📅 October 28, 2025 ⏱️ 24:27 🎤 Matt Verlac, Dean

Chapters

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  • 0:20
    Introducing Matt Verlac
    Matt Verlac, founder and CEO of Precision, joins to discuss successful tech adoption and software buyers' remorse.
  • 0:53
    Matt's Accidental Software Journey
    Matt shares his unconventional journey from firefighter to software founder and eventually to a coach and COO.
  • 6:33
    The Fallacy of Smooth Business
    Matt challenges the idea of a perfectly smooth business, arguing that growth inherently involves constant problems and challenges.
  • 8:59
    Software as Behavior Change
    Matt explains that software is a tool for behavior change, not a magic solution, and requires clear objectives and understanding of 'what's in it for them' for users.
  • 16:41
    Measuring User Satisfaction
    Matt recounts a past experience where separating NPS for purchasers and users revealed crucial insights into software adoption issues.
  • 19:44
    A Failed Software Deployment
    Matt shares a personal failure in deploying sales commission software, highlighting the importance of proper prioritization and user buy-in.
  • 25:55
    Software as Money Salesman
    Matt asserts that successful software ultimately acts as a 'money salesman' for businesses, demonstrating clear financial returns on investment.
  • 33:29
    Scaling and Replacing Technology
    Matt suggests thinking about technology scaling and replacement similarly to hiring or replacing people, considering costs, training, and potential upside.

Speakers

M
Matt Verlac
founder and CEO of Precision
D
Dean
Host

Key Takeaways

✦

Before purchasing new software, clearly define what specific behavior changes it will enable and what measurable outcome it will provide for your business.

✦

For any new tool, ask 'What's in it for them?' for every level of user, from the owner to the field technician, and ensure the software reinforces their motivations.

✦

Track separate satisfaction metrics for different user personas within your company to identify adoption gaps, as purchasing decision-makers may have different experiences than daily users.

✦

When evaluating software, connect its value directly to financial outcomes, such as increased revenue or reduced operational costs, to justify the investment.

✦

Approach new technology implementations with the expectation that things will get worse before they get better; focus on compressing the 'drag' period and maximizing long-term gains.

✦

Don't fall for the 'set it and forget it' trap; actively monitor and engage with new software daily until you're confident it's working as intended.

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