How to Stand Out and Succeed in Your Industry by Knowing Your ROE Return on Energy

Return on Energy (ROE) matters more than habits alone — you can perfect the habits for a fax machine that's no longer relevant; know when to change what you're optimizing.

Give people a reason to say 'hell yeah' — outreach works when it's built around genuine excitement and connection, not a pitch.

Access comes from relationships and boldness — Steve built a business connecting clients to Branson, Musk, and once sent people down to the Titanic.

Connect through what people actually love — their chairs, their wine, their music; specific personal detail beats generic charm.

Sometimes you must fire your top earner — if their attitude makes them a cancer, no amount of revenue makes them irreplaceable.

Chase wealth, not just the appearance of rich; focus your energy on what actually builds lasting value.

The details make clients feel seen — a personalized thank-you or a moment tailored to their life is why people pay a premium.