How To Increase Your Conversion Rates- with Joe Crisara
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Key Takeaways
Sell like a servant: lay out the options, let the customer choose the one they like, and you earn trust instead of pushing.
The only truly scalable activity is getting in front of clients — everything else exists to support that one moment.
People remember stories, not specs — build your sales conversation and your brand around narrative.
Use the Socratic method: sell by asking questions that lead customers to their own conclusions, a technique 2,000 years old.
Do the math on your rate — many contractors need to charge $450–600 an hour just to be healthy, and underpricing devastates you at tax time.
Charging three times more isn't greed — it funds better parts and better workmanship, which the customer actually receives.
Lead with gratitude and put your people first; it shows up in recruiting, retention, and how customers are treated.
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