Skip to content
POWER100
Join Free
Content

How These Hardscape Pros Sparked Local Buzz With One Creative Business Move w/ Sarah Griffith from Scaped Outdoors

⏱️ 34:54 🎤 Joshua Gillow, Sarah Griffith
AUDIO EPISODE
How These Hardscape Pros Sparked Local Buzz With One Creative Business Move w/ Sarah Griffith from Scaped Outdoors
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Creative Marketing Focus
    Sarah emphasizes focusing on how an idea can generate attention for your business, rather than just direct profit.
  • 0:39
    Becoming 'Five Miles Famous'
    Sarah explains the concept of 'five miles famous' as being the go-to expert within a local five-mile radius.
  • 1:22
    The Igloo Idea
    Sarah details the inspiration behind the igloo rental business, driven by a desire to utilize downtime and connect with the community.
  • 2:00
    Igloo Setup & Challenges
    Sarah describes the physical igloos, their size, heating, flooring, and the challenges faced with setup and weather conditions.
  • 2:58
    Marketing & Lead Generation
    Sarah highlights how the igloos served as a unique marketing tool, leading to exposure, client engagement, and direct inquiries for hardscaping services.
  • 3:33
    Future Marketing Plans
    Sarah shares her next creative marketing idea: offering luxury picnic setups, both as a standalone service and a client gift.
  • 4:42
    Community Collaborations & Giveaways
    Sarah elaborates on using igloo giveaways for charity, school auctions, and community engagement to expand reach and build an email list.
  • 5:34
    Embracing Creativity & Connection
    Sarah advises listeners to embrace creativity by making time for personal reflection and focusing on solving problems like loneliness and disconnection for clients.
  • 6:01
    Sharing Success & Industry Growth
    Sarah expresses her belief in sharing successes and fostering industry growth, rather than keeping unique ideas secret.

Speakers

J
Joshua Gillow
Host
S
Sarah Griffith
Scaped Outdoors

Key Takeaways

✦

Prioritize creative marketing that generates buzz and attention for your business, even if it's not directly related to your core service, as this can lead to unexpected leads.

✦

Aim to become 'five miles famous' by actively engaging with your local community to build brand recognition and become the go-to expert in your immediate area.

✦

Utilize off-season downtime for marketing initiatives; Sarah used winter for igloo rentals, which kept her company top-of-mind and generated leads for the upcoming season.

✦

Leverage social media to showcase your unique marketing efforts, creating engaging content like reels, and encouraging clients to tag your business to maximize organic reach.

✦

Integrate community involvement through collaborations and giveaways, such as donating services for charity auctions or hosting free events, to build goodwill and expand your network.

✦

Focus on selling experiences and solving emotional needs (like connection and joy) rather than just the technical aspects of your product or service, as this resonates more deeply with ideal clients.

✦

Be open to unconventional ideas and don't be afraid to experiment; Sarah's igloo concept faced initial skepticism but proved highly successful in attracting high-value clients.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →