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Grow Your Business Without Google Ads, Facebook, or Flyers

⏱️ 25:31 🎤 Mike Andes
AUDIO EPISODE
Grow Your Business Without Google Ads, Facebook, or Flyers
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Chapters

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  • 0:00
    SEO & Online Marketing
    The host introduces the importance of SEO and online marketing channels like Facebook, YouTube, and content marketing for business growth.
  • 0:46
    One-Click Estimate Emails
    The episode extensively details how to use one-click estimate emails to upsell existing customers and reactivate old leads, focusing on single service pitches and clear calls to action.
  • 2:05
    Email Timing & Strategy
    Timing is crucial for email campaigns, aligning service pitches with seasonal demand, and sending only one service with one call to action per email.
  • 12:35
    Google Business Listings & Reviews
    Optimizing Google Business Listings with a physical address and an automated, screened review collection process is vital for local SEO and attracting new customers.
  • 18:24
    Localized Offline Marketing
    Combining door hangers, Every Door Direct Mail, and yard signs in a targeted local area can create significant brand recognition and lead generation, especially for new businesses.
  • 21:22
    Instant Quote Door Hangers
    Using 'instant quote' door hangers that include a direct price for a specific service saves time and friction, converting prospects more efficiently.
  • 26:45
    Every Door Direct Mail Tips
    When using Every Door Direct Mail, prioritize higher quality prints and larger sizes for the same delivery cost, and ensure the EDDM stamp is included.
  • 29:45
    Hyper-Localized Marketing
    Every Door Direct Mail is most effective for hyper-localized campaigns, focusing on one or two neighborhoods to build efficient route density and profitability for new businesses.

Speakers

M
Mike Andes
Host

Key Takeaways

Implement one-click estimate emails in your CRM, pitching one service per email with a single, clear call to action to reactivate past leads and upsell existing clients.

Strategically time your email campaigns to align with seasonal demand for specific services, mapping out a calendar of monthly service pitches to maximize conversions.

Optimize your Google Business Listing by using a physical address (even your home address if starting out) and automating a screened review process that directs satisfied customers to leave 5-star reviews.

Combine door hangers, yard signs, and Every Door Direct Mail in hyper-localized campaigns to achieve multiple 'touches' and stronger brand recognition within targeted neighborhoods.

Utilize 'instant quote' door hangers by pre-writing service prices on them, directly addressing a customer's primary question and streamlining the sales process.

For Every Door Direct Mail, invest in higher quality, larger prints (e.g., 8.5x11 cardstock) for the same delivery cost to convey more information and increase impact.

Prioritize hyper-localized marketing efforts (within a 1-2 mile radius) in the early stages of your business, spending time on door-to-door efforts rather than money on broad, scalable ads, to build route density and profitability.

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