Skip to content
POWER100
Join Free
Content

Greg Cummings, Power100 CEO, Interview with Ty Petersen from Lutgen Companies | ContractorFlow FULL

📅 June 25, 2025 ⏱️ 2:18 🎤 Greg Cummings, Ty Petersen

Chapters

Click to jump to section

  • 0:02
    Marketing Measurement Needs
    Ty explains the core need in marketing to measure and test every campaign for effectiveness.
  • 0:35
    Visual Campaign Tracking
    ContractorFlow allows them to visually track and measure all campaigns month by month, providing clear insights into their success.
  • 0:56
    Adjusting Marketing Strategies
    This visibility empowers Ty to make timely adjustments, dropping underperforming campaigns and pushing successful ones.
  • 1:47
    Daily Workflow with ContractorFlow
    Ty outlines his daily routine, starting with checking customized dashboards and new leads to understand trends and plan future actions.
  • 2:21
    ContractorFlow: A Game Changer
    Ty describes ContractorFlow as a 'game changer' for its impact on his job and the company's overall marketing success.

Speakers

G
Greg Cummings
Host — Power100 CEO
T
Ty Petersen
Head of Marketing, Lutgen Companies

Key Takeaways

✦

Implement robust tracking for every marketing campaign to accurately measure ROI and identify effective strategies.

✦

Utilize visual dashboards to quickly assess campaign performance and spot trends, allowing for faster decision-making.

✦

Be prepared to cut underperforming campaigns and reallocate resources to those that are yielding positive results.

✦

Customize your analytics dashboards to focus on the key metrics most relevant to your specific marketing goals.

✦

Start each day by reviewing new leads and campaign trends to stay proactive in your marketing efforts.

✦

Invest in tools that provide comprehensive visibility into your marketing funnels to become a 'game changer' for your business.

Want the full experience?

Join Power100 for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Power100 →