Greg Cummings Full Presentation at The Pinnacle Experience in Chicago Main Video

Cultivate a 'best company in the world' brand focus by reinforcing your creed daily and celebrating wins to foster a strong belief system within your team.

Implement a 'Project Manager as Quarterback' role who is on-site or in daily contact with installations, driving culture and proactively addressing service needs.

Practice unbreakable commitment by rescheduling meetings with 48-hour notice and offering new times within 24 hours, arriving early and being laser-focused to build trust and improve culture one meeting at a time.

Train your sales team like 'Army Rangers,' fostering a mentality that losing is not an option and conducting mandatory weekly installation visits to maintain passion and cross-divisional communication.

Set 'Huge Outrageous Goals' (HOGs) that serve as a test of your company's culture, ensuring you have the methodical systems, new tools, resources, and processes in place to achieve them, rather than relying on last year's methods.

Surround yourself with the right professional network, such as Next 100, to proactively look at your business, streamline processes, and develop leaders in sales, marketing, operations, and customer experience.