Getting Consistent Traffic by Making SEO Work for You with Ryan Cote and Tommy Mello

Do the fundamentals before you scale spend: fix your site's problems, calls-to-action, and page speed (now a ranking factor) before you turn up PPC — otherwise you're paying to send traffic to a leaky funnel.

Run PPC and SEO together — PPC brings fast, measurable leads while SEO builds over time; once both are dialed in you can own two spots on page one of Google.

For local, Google My Business and proximity matter more than a raw #1 ranking — fully build out your GMB (photos, categories, posts) and keep your name/address/phone citations consistent everywhere.

Quality over quantity on links: guest posts on high-traffic, relevant sites still help, but private blog networks and spammy tactics get killed by Google — earn placement where real traffic actually lives.

Your existing customer list is a goldmine most owners ignore — postcards featuring completed projects, video of your work, and email keep you selling to people who already bought from you.

You can't win the game if you don't know the score — track calls, conversion rate, average ticket, and which channel each lead came from so you can refine your spend.

Refresh your best-performing blog posts using the exact keywords Search Console shows Google is already ranking them for — a cheap, repeatable way to climb the results.