Generating Loads of Leads in a Cost Effective Way with Todd Bairstow and Tommy Mello

Performance-based lead generation, where you only pay once a high-quality lead is delivered, aligns the marketing partner's incentives directly with your revenue.

The Google Guarantee and Local Services Ads produce high-intent calls, but the platform still has bumps to work out and Google can pull providers at will.

Search engines like Google, Bing, and Yahoo can only send a finite amount of traffic, so growth eventually hits a glass ceiling that forces new channels.

Rolling up smaller competitors in strategic territories can be powerful, but taking private-equity money means partnering with people who view money very differently than a typical entrepreneur.

Recruiting talent early from high schools and colleges and building dedicated M&A and outside-sales teams is how you scale beyond organic limits.

Busy professionals will happily pay a few dollars more for a provider they trust who shows up correctly, and impatient shoppers on the phone are rarely your best customers.

Consumers vet service companies through Facebook, Instagram, Nextdoor, and reviews, so your social presence is now part of the buying decision.

SEO still offers easy wins where nobody is optimizing, but PPC is a different animal best handed to specialists rather than managed in-house.