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From Turf to Triumph: A Leader’s Journey with Dillion Georgian

📅 January 5, 2026 ⏱️ 1:00:00 🎤 Dillion Georgian, Tommy Mello

Chapters

Click to jump to section

  • 0:00
    Meet Dillion Georgian
  • 4:59
    Running lean with A-players
  • 9:51
    Multiples and exit strategy
  • 14:44
    Getting back in the saddle
  • 19:38
    A year of month-to-month
  • 24:27
    The distribution payout model
  • 29:13
    Lessons from real estate deals
  • 34:02
    There's always a way
  • 38:49
    Owning a geographic avatar
  • 43:38
    The leader's real job
  • 48:30
    From washing dishes to CEO
  • 53:22
    The price of success

Speakers

D
Dillion Georgian
CEO — Artificial Turf Distribution & Installation (Boise)
T
Tommy Mello
Host / Founder, A1 Garage Door Service

Key Takeaways

Running lean and highly efficient beats a bloated org: Tommy's rule that '1 A-player equals 3 B-players' means paying top talent more still wins on output.

Valuation multiples in turf distribution currently sit around 7x, which shapes how Dillion thinks about an eventual exit strategy.

Dillion went roughly a year month-to-month with no cash in the bank while rebuilding, a stretch that tested whether he really wanted back in the saddle.

A distribution model with low liability and low cash outlay lets owners take distributions in turf and get paid meaningfully only when the company sells.

Every obstacle has a solution — if competitors in your industry have figured it out, the problem is your current approach, not the market.

Owning a tight geographic avatar works: a friend did $3.5M EBITDA in just two zip codes by being present at every school play and football game.

A leader's real job is having the hard, honest conversations that push people to grow — anything less is just fluff that stalls progress.

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