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Free Roofing Lead Generation with Brad Akers | Ep. 75

⏱️ 52:20 🎤 Christopher Scoville, Brad Akers
AUDIO EPISODE
Free Roofing Lead Generation with Brad Akers | Ep. 75
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Chapters

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  • 0:36
    Business Evolution
    Brad Akers discusses his shift to a six-month implementation and consulting program, focusing on maximizing strategy implementation for roofing businesses.
  • 1:48
    Wabo Roofing Partnership
    Brad reveals his new partnership with Wabo Roofing, providing him first-hand experience with implementing his strategies and offering a unique perspective to his clients.
  • 10:21
    Sales Activity Effectiveness
    Brad shares insights on the perceived effort versus actual results of door-to-door sales activities, emphasizing the significant long-term impact of consistent effort despite initial feelings of low return.
  • 24:08
    Customer Acquisition Costs
    Christopher and Brad discuss the high customer acquisition costs in roofing and the illusion of profitability with traditional marketing strategies.
  • 44:57
    Leveraging Existing Projects
    Brad explains how turning every project into multiple sales through systematic engagement with neighbors is a more efficient and less risky growth strategy than relying on external lead generation.
  • 51:38
    Proline CRM Updates
    Christopher provides updates on Proline's new features, including marketing broadcast capabilities and an improved mobile app, designed to enhance communication and sales activities for roofing contractors.
  • 1:16:57
    Wabo Roofing Adopts Proline
    Brad announces that Wabo Roofing is onboarding Proline, highlighting the support team's efforts and the positive reception from his business partner.

Speakers

C
Christopher Scoville
Host
B
Brad Akers

Key Takeaways

✦

Focus on systematic, consistent implementation of sales activities during inspections and build days to significantly increase lead generation from existing projects.

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Understand your true customer acquisition cost (CAC); traditional marketing efforts can appear profitable in gross but may be unsustainable after commissions and other expenses.

✦

Leverage every job into multiple opportunities by engaging neighbors during inspections, build days, and post-completion; this is more efficient and less risky than solely buying leads.

✦

Personalize communication with potential clients by using sales reps' photos on postcards and in automated messages to build immediate trust and recognition.

✦

Recognize that initial efforts in neighborhood marketing may feel clunky or low-return, but consistent execution compounds into significant long-term growth and increased appointment rates.

✦

Utilize CRM tools like Proline to automate personalized communication, track activities, and manage sales pipelines, ensuring no lead is forgotten and fostering stronger customer relationships.

✦

Do not assume neighbors will initiate contact; actively reach out with targeted, personalized efforts to convert awareness of your presence into inspection requests.

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