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Extreme Hospitality with Potted Luck

⏱️ 54:42 🎤 Elmer Fisher, Michael Pletz
AUDIO EPISODE
Extreme Hospitality with Potted Luck
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Chapters

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  • 0:00
    Introducing Elmer Fisher
    Elmer Fisher, owner of Potted Luck and National Planter Supply, explains his company's mission to bring families together outside.
  • 5:22
    Starting Potted Luck
    Elmer recounts his start in the industry, working for a landscaper, and the challenges and blessings of starting Potted Luck in a new area.
  • 9:59
    Design Philosophy
    Elmer details his design approach, focusing on natural integration, blending contemporary and natural elements, and using foundational pieces like boulders and Corten steel.
  • 20:28
    National Planter Supply
    Elmer explains the origin and growth of National Planter Supply, his Corten steel planter manufacturing business, born from a need within Potted Luck.
  • 30:22
    Acquiring Early Clients
    Elmer describes his initial strategies for acquiring clients in a new area, including working at a nursery and using platforms like Home Advisor.
  • 47:02
    Extreme Hospitality
    Elmer introduces Potted Luck's core value of 'extreme hospitality,' emphasizing active listening and understanding client needs during the sales process.
  • 53:11
    Sales Process & Fees
    Elmer outlines Potted Luck's sales process, including discovery calls, design deposits, and how they filter clients to ensure a good fit.
  • 1:04:03
    On-Site Consultation
    Elmer shares his approach to in-person consultations, using spray paint to visualize designs and build rapport with clients.
  • 1:13:51
    Payment Structure
    Elmer explains Potted Luck's payment structure, focusing on clear weekly draws rather than phase-based payments to avoid confusion.
  • 1:32:05
    Current Struggles & Advice
    Elmer discusses his current challenges in scaling while maintaining company culture and quality, and advises prioritizing Google My Business and SEO.

Speakers

E
Elmer Fisher
Owner at Potted Luck and National Planter Supply
M
Michael Pletz
Host

Key Takeaways

✦

Prioritize 'extreme hospitality' by actively listening to clients' visions, lifestyles, and subtle hints to create truly personalized spaces and build strong relationships.

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Develop a clear sales process that includes discovery calls and design deposits to filter clients, set expectations early, and ensure a good fit for your business model.

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Leverage simple tools like spray paint during on-site consultations to quickly visualize designs for clients, making the sales process more tangible and effective.

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Implement clear, consistent payment schedules, such as weekly draws, instead of complex phase-based payments, to improve client communication and financial planning.

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Invest in effective marketing strategies, particularly Google My Business and SEO, by either dedicating internal resources or finding a trusted professional to manage it, as this is crucial for lead generation.

✦

Balance growth and scaling with maintaining company culture and quality by thoughtfully implementing new systems and avoiding rapid changes that could cause 'whiplash' for your team.

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