Exploring TimberTech with Jeff Wilkins | F&D Mastery Podcast #37

Jeff Wilkins reached his Contractor Development Manager role at TimberTech via a winding path — sports marketing at Florida State and the Sixers, then FastenMaster, then AZEK/TimberTech — and leads with relationship-building so contractors don't dismiss him as 'just another manufacturer's rep.'

Under the TimberTech umbrella there are two families: wood-flour composite collections and advanced PVC collections; longtime installers still call the PVC boards by the old AZEK name, but branding now unifies everything as TimberTech.

PVC is the pick for harsh moisture environments — coastal docks, salt water, and ground-level applications — because it contains no wood fillers and won't absorb water, mold, or corrode the way composite eventually can; otherwise the choice comes down to color and grain preference.

A key differentiator is four-sided (fully encapsulated) capping versus a top competitor's three-sided cap, and TimberTech now offers the four-sided cap even in its lower-priced scalloped collections.

Since going public in 2020 the company has grown through acquisitions — StruXure (aluminum pergolas/patio covers), an aluminum railing line, and Intex PVC railing — and this year launched horizontal cable rail, new deck colors, and, most significantly, aluminum framing.

On cost, aluminum framing runs roughly double wood and about 10–25% more than steel depending on the build, but it outlasts steel by an estimated 10–15 years; the new Terrain+ scalloped collection also finally works with the Cortex top-down screw-and-plug system.

The tiered contractor program (Member → Silver → Gold → Platinum) pays rebates on submitted invoices usable for marketing, adds a manufacturer labor warranty, partners with vendors like JobTread and Groundwork, and runs 2.5-day plant trainings plus a Platinum summit.

On lead generation, Wilkins hears that truck wraps are the number-one local lead source (paired with digital SEO/keywords), and stresses diversifying channels — never rely on a single platform like Yelp that could vanish tomorrow.