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Episode #316: Inspiring and Leading a Home Builder Marketing Team – Will Duderstadt

⏱️ 29:38 🎤 Greg Bray, Kevin Weitzel, Will Duderstadt, Host
AUDIO EPISODE
Episode #316: Inspiring and Leading a Home Builder Marketing Team – Will Duderstadt
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Chapters

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  • 0:00
    Welcome and Guest Intro
    The hosts introduce Will Duderstadt, CMO at MI Homes, and provide his background.
  • 0:47
    Passion for Home Building
    Will shares his love for the home building industry and helping people find their dream homes.
  • 4:46
    Running for the Outcome
    Will discusses his fitness journey, emphasizing that loving the outcome is more important than loving the process.
  • 4:58
    Marketing's Unloved Tasks
    The conversation shifts to marketing tasks that may not be enjoyable but are essential for achieving desired outcomes.
  • 7:49
    Measuring Marketing Impact
    Will highlights the importance of focusing on tangible results and verifiable facts to measure marketing effectiveness.
  • 11:28
    Understanding Customer Needs
    The discussion focuses on the importance of gathering customer feedback, especially from non-buyers, to truly understand their pain points.
  • 20:02
    Focus on Lower Payments
    Will shares a key insight: customers understand 'lower payment' better than specific interest rates.
  • 30:51
    Work-Life Balance and Reset
    Will talks about the importance of being 100% on at work and 100% off during personal time, emphasizing true disconnection for rest.
  • 48:31
    Creativity and Constraints
    The conversation explores how constraints and deadlines can actually foster creativity in marketing, treating them as rules of the artistic process.
  • 53:29
    Precision in Language
    Will discusses the importance of precise language within marketing teams, using the example of 'agent' versus 'realtor'.

Speakers

G
Greg Bray
Host — Blue Tangerine
K
Kevin Weitzel
Host — Out House
W
Will Duderstadt
CMO at MI Homes
H
Host
Host

Key Takeaways

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Prioritize tangible, measurable marketing outcomes, such as lead generation and revenue, to motivate your team and demonstrate value.

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Actively seek feedback from both buyers and non-buyers to uncover true customer pain points and unmet needs, guiding more effective marketing messages.

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Frame financial incentives, like mortgage rates, in terms of direct benefits to the customer (e.g., 'lower payment') rather than technical jargon they may not understand.

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Encourage a '100% on, 100% off' work philosophy within your team to promote genuine rest and prevent burnout, fostering long-term productivity.

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View marketing constraints and deadlines not as barriers, but as essential 'rules' that can focus and enhance the creative process, similar to artistic mediums.

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Cultivate a culture of precise language within your marketing team to ensure clear communication and avoid common misnomers (e.g., 'agent' vs. 'Realtor').

✦

Seek external inspiration and influence beyond your immediate industry to foster fresh perspectives and ethical marketing approaches.

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