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Ep 136. The Stories That Started the Podcast

⏱️ 31:11 🎤 Host, Jason Lee, Jordan Upcavage, Tray Roulwen
AUDIO EPISODE
Ep 136. The Stories That Started the Podcast
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Chapters

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  • 0:00
    Welcome and Introductions
    The hosts are introduced, outlining the podcast's purpose to support small business entrepreneurs in landscaping and tree care.
  • 0:28
    Host Business Backgrounds
    Jason Lee shares his experience with Skyfrog Landscape, while Jordan Upcavage discusses Independent Tree Service, including their revenue and business models.
  • 4:17
    Bridging Industry Gaps
    The hosts explain their goal of connecting the landscape and tree care industries through shared knowledge and mutual benefits.
  • 5:31
    The Real 'Why' of the Podcast
    Jason and Jordan reveal the personal motivation behind starting the podcast: a desire to spend time together and share honest, unfiltered business experiences.
  • 10:46
    Jason's Landscaping Roots
    Jason recounts his early exposure to horticulture through his family's tree fern operation and his entrepreneurial ventures as a child.
  • 20:05
    Jordan's Tree Care Journey
    Jordan shares his upbringing in the tree care industry, from spreading mulch as a child to learning to climb and studying horticulture.
  • 29:19
    The Evolution of Labor
    Both hosts reflect on the physical demands and lack of modern equipment in their early careers, comparing it to today's advanced machinery.
  • 48:53
    Early Business Ventures and Pricing
    Jason discusses his initial experiences with lawn mowing and mulch spreading, and the challenges of accurately pricing services, leading to a discussion on palm tree pricing.
  • 1:03:42
    Vetting Clients and Value
    Jordan explains his strategy of vetting clients and charging for consultations to ensure they appreciate the value of professional tree care services.

Speakers

H
Host
Host
J
Jason Lee
Host — Seasoned Landscaper
J
Jordan Upcavage
Host — True Tree Whisper
T
Tray Roulwen
Salesman for Baker landscape

Key Takeaways

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Foster industry relationships: Actively seek partnerships between different facets of outdoor service (e.g., landscaping and tree care) to create referral networks and mutual support.

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Be transparent about business challenges: Don't shy away from discussing the 'ugly' parts of entrepreneurship; sharing real pains and struggles can resonate with clients and peers.

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Understand your true 'why': Beyond formal business goals, identify and embrace the personal motivations that drive your work, as this can fuel passion and authenticity.

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Charge appropriately for your expertise: Recognize the true cost of providing services, including labor, equipment, and insurance, and educate clients on the value of professional work rather than undercutting prices.

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Screen clients effectively: Implement strategies like consultation fees or initial vetting questions to ensure you're working with clients who value your services and are willing to pay fair prices.

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Embrace the evolution of equipment: While respecting traditional methods, be open to adopting new technologies and machinery that can increase efficiency and productivity for your crews.

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