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Ep 058 – ACE Coaches Roundtable: Daddy issues and Busch Light Math

📅 September 3, 2025 ⏱️ 44:40 🎤 Jim Cali, Jason New, Barrett Chow, Chris Psencik, Kevin Keim, Vince Torchia

Chapters

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  • 0:00
    Introduction & Backgrounds
    The hosts and coaches introduce themselves, sharing their diverse backgrounds and expertise in the landscaping and business sectors.
  • 0:52
    Shrinking Backlogs Solutions
    The team discusses strategies to address shrinking client backlogs, emphasizing proactive sales, relationship building, and effective communication with existing clients.
  • 2:17
    Financial Transparency
    The coaches debate the importance of open-book management and how to effectively educate employees on company profitability using relatable examples.
  • 4:05
    People Planning & Growth
    Discussion centers on creating career paths, defining roles, and preparing teams for company growth, highlighting the need for intentional leadership.
  • 5:46
    Favorite Client Stories
    Coaches share memorable and insightful client stories, from family business dynamics to innovative employee support programs.
  • 6:54
    Pearls of Wisdom
    Each coach offers a key piece of advice for landscapers, emphasizing communication, purpose, progress over perfection, and the value of support networks.

Speakers

J
Jim Cali
Host — Principal and Coach, McFarland Stanford
J
Jason New
Host — Co-founder and Principal, McFarland Stanford
B
Barrett Chow
Executive Coach and Director of Recruiting
C
Chris Psencik
K
Kevin Keim
V
Vince Torchia
Vice President, The Grunder Group

Key Takeaways

✦

Proactively inform clients about available service times to fill shrinking backlogs; communicate urgency for immediate needs like fall preparations.

✦

Re-engage with existing clients and past leads for low-hanging fruit opportunities like seasonal enhancements or irrigation repairs, as they already know your work.

✦

Implement open-book management by educating your team on how the company makes money, using relatable analogies to connect financial concepts to their work.

✦

Develop clear career paths and defined roles for employees to foster retention and prepare the team for future growth, preventing ambiguity.

✦

Conduct regular 'State of the Union' meetings to discuss financial performance, upcoming goals, and the 'why' behind strategic decisions to ensure team alignment.

✦

Prioritize 'progress over perfection' when implementing new initiatives; start conversations and iterate, rather than waiting for an ideal, flawless rollout.

✦

Don't try to do it alone; leverage peer groups, coaches, or a board of advisors to benchmark strategies and gain support for challenges.

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