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E-307 Pool Nation Podcast – How a Former SWAT Officer Built One of California’s Most Successful Pool

📅 June 29, 2026 ⏱️ 59:10 🎤 Edgar De Jesus, Ryan Morrison, Obie Rodriguez

Chapters

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  • 0:03
    Welcome and Introductions
    The hosts introduce themselves and the podcast's mission to empower pool pros, then introduce guest Obie Rodriguez.
  • 0:08
    From Police to Pool Business
    Obie recounts his 30-year career as a police officer, including 15 years on SWAT, and shares a humorous anecdote from his SWAT days.
  • 0:14
    Entering the Pool Industry
    Obie explains how two negative personal pool building experiences motivated him to enter the industry, starting by apprenticing for free.
  • 0:19
    Majestic Pools Growth & COVID
    Obie discusses transitioning Majestic Pools from a side hustle to a full-time business, navigating the challenges and unexpected opportunities of the COVID-19 pandemic.
  • 0:31
    Scaling and Team Structure
    Obie details the expansion of Majestic Pools to multiple locations and the development of a structured team, including his son-in-laws, to manage operations.
  • 0:38
    The Power of Social Media
    Obie highlights the significant impact of hiring a full-time social media specialist, crediting it with doubling their annual pool builds and generating quality leads.
  • 0:44
    Typical Pool Projects
    Obie describes Majestic Pools' focus on custom builds and extensive remodels, with an average pool cost of $140,000, and the demand for smart automation.
  • 0:54
    Advice for New Contractors
    Obie offers parting advice to aspiring pool contractors: believe in yourself, take leaps of faith, and leverage available resources.

Speakers

E
Edgar De Jesus
Host
R
Ryan Morrison
Host
O
Obie Rodriguez
Owner of Majestic Pools

Key Takeaways

✦

Leverage negative experiences as motivation to innovate and improve. Obie started his pool business after two bad personal building experiences, proving there's a market for better service.

✦

Be resourceful and adaptable, especially during economic shifts. Obie's decision to temporarily halt his side business during the 2008 downturn and restart later shows strategic patience.

✦

Structure your business with clear roles and systems from the outset. Emulating a police department's structure helped Obie build a scalable company, especially when transitioning from a one-person show.

✦

Invest in modern marketing, like social media, to significantly increase lead generation and brand awareness. Hiring a full-time social media specialist doubled Majestic Pools' annual builds.

✦

Pre-qualify clients by openly communicating costs and services. This saves time and resources by attracting clients who are already aligned with your offerings and budget.

✦

Delegate and trust your team to foster growth. Obie's ability to travel extensively is a testament to the strong, autonomous team he built, allowing him to step back while the business thrives.

✦

Embrace continuous learning and adaptation. Obie's journey from law enforcement to mastering business practices, including technology and marketing, shows a commitment to growth beyond his initial expertise.

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